Nielsen: U. S. buyers increasingly going Android

Nielsen: U. S. buyers increasingly going Android

Summary: Smartphone buyers in the U. S. are turning to Android in increasing numbers, according to the latest survey by Nielsen.

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TOPICS: Android, Google
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Survey masters at Nielsen have published a smartphone survey this week and it clearly demonstrates that recent buyers are turning to Android in increasing numbers. This may be the lull before the iPhone 5 storm hits, but it clearly shows that Android is still growing at a tremendous rate.

The survey showed that 43 percent of all smartphone owners have an Android device, but when only buyers of phones the last three months are considered that jumps to 56 percent. That shows that the most recent buyers are going Android in greater numbers which is an indicator of where the market is heading.

Apple is expected to launch the iPhone 5 (or whatever it will officially be called) soon, so as usually happens some buyers are holding off for the next big phone from Cupertino. This may push some buyers to Android, but most of them are likely holding off entirely waiting for the iPhone.

However you slice the numbers Android is not slowing down but continuing to grow. It is so big it is like a giant snowball rolling down a steep hill. It just can't be stopped at this point.

Topics: Android, Google

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43 comments
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  • RE: Nielsen: U. S. buyers increasingly going Android

    It isn't just the US James, it is the whole world that's going that route and it will serve as an in for the Tablets because nobody wants to buy the same Apps twice.
    slickjim
    • RE: Nielsen: U. S. buyers increasingly going Android

      @Peter Perry The biggest losers in this are: Windows Mobile and Blackberry. Apple has maintained sales of about 28%, so the losses are not coming from there. That leaves RIM and Microsoft losing share.
      Rick_Kl
      • RE: Nielsen: U. S. buyers increasingly going Android

        @Rick_Kl Apple has maintained 26% and if you're not gaining you're losing. You're right about MS and RIM losing though.

        Yeah WP7 is getting a lot of praise but for most people it just isn't interesting or appealing enough.
        slickjim
      • Peter: MS got the technical right but screwed up everything else

        Sometimes Microsoft is its own worst enemy.

        And if you look at worldwide numbers, I would guess that Symbian is the biggest loser of them all in terms of marketshare.
        toddybottom
      • RE: Nielsen: U. S. buyers increasingly going Android

        @Rick_Kl
        Ya know, I really have been itching for a WP7, but I just can't get past that quarter inch black strip down the right side that shows the direction you're supposed to swipe. If it weren't for that minor detail, I'd be using a WP7 right now...but I'm not. Minor details like that can make or break a platform.
        swmace
    • RE: Nielsen: U. S. buyers increasingly going Android

      @Peter Perry I must say I like Apple's approach, buy 1 app and it automatically sends it to all your other devices and the app stored on the cloud, no need to manually save things anymore...
      Hasam1991
      • RE: Nielsen: U. S. buyers increasingly going Android

        @Hasam1991 Nah, some apps require you to buy a copy for the iPad if you want it optimized for it. This is similar in Android but most of the android apps are scaling better.
        slickjim
      • iPhone apps look horrible on iPad

        How do Android apps scale better on Android? iPhone / iPod Touch apps look absolutely horrible on the iPad. Really bad.
        toddybottom
      • RE: Nielsen: U. S. buyers increasingly going Android

        [i]iPhone / iPod Touch apps look absolutely horrible on the iPad. Really bad.[/i]

        Millions of other people don't think so.
        ScorpioBlue
    • It is to be expected, when Android is in every crapware there is

      @Peter Perry Android is the crapware OS of this year (and probably next year too). When you look at phones, you have about 200 Android phones, from which about 5 are of acceptable quality and the rest are just cheap crapware.

      You enter an store and you will find phones with Android OS that ranges from 1.5 to 2.3 next to each other.

      Years past, Nokia was the top selling brand ... because they saturated the market with crapware phones. Same thing is happening with Android .... and according to some studies (that was completely ridiculous) Android users are mostly cheap uneducated high school dropouts that are bargain hunters.

      FYI: I'm not kidding about the stupid stereotype claim about Android users. Some idiot claimed that in a "study"
      http://androidandme.com/2011/08/news/android-vs-ios-stereotypes-and-lifestyles/
      wackoae
      • RE: Nielsen: U. S. buyers increasingly going Android

        @wackoae
        *nix/Android crowd go around thumping their chests about the success. The problem is they are doing that around a user base that is the most non-loyal and fickle consumers there are. And 2nd you are correct about the quality, the problem with it is...no matter how crappy the phone and software implementation is, Google will get the blame and they are probably not a fault...most of the time. They do not have the best of reputations when it comes to software. They have let the horses out of the barn and in the end they may pay for it, time will tell. MS and Apple will probably put on a good show but I think if they just sit back it will eventually implode - think Nokia, BlackBerry...
        ItsTheBottomLine
      • Offensive vs. defensive lawsuits

        @toddybottom - this is probably useless -- anyone who would throw out a blanket generalization calling people liars and probably stupid is unlikely to want to be objective -- but a thought for you.

        If you look at who initiated the first lawsuit between any of the embattled pairs of companies, you'd find a clear pattern. Google hasn't initiated a lawsuit against any of the companies that are now trying to use the courts to clip Android's wings.

        Do you have kids? Don't you tell them not to <i>start</i> a fight, but not to be afraid to <i>finish</i> it, if needed?
        daboochmeister
      • RE: Nielsen: U. S. buyers increasingly going Android

        @wackoae
        Nokia offered a variety of phones for a variety of budgets and needs. I WHOLE HEARTEDLY disagree that they sold crapware (Nokia E71 that I have and is 3 years old is still doing a sginificant portion of what I need it to). The fact that you call it "crapware" says a lot about you.
        jkohut
      • RE: Nielsen: U. S. buyers increasingly going Android

        @wackoae - an OS strategy (Android) is not the same as a hardware (Nokia) strategy.
        jagrmeister721
  • RE: Nielsen: U. S. buyers increasingly going Android

    And tomorrow NPD or Gartner will release a <a href="http://news.cnet.com/8301-10805_3-20109390-75/android-still-hot-but-many-eyeing-windows-phone-7/" target="_blank">report on how WP7</a> will dominate by 2015.
    Return_of_the_jedi
    • RE: Nielsen: U. S. buyers increasingly going Android

      Wrong Post
      slickjim
    • RE: Nielsen: U. S. buyers increasingly going Android

      @Return_of_the_jedi Microsoft plans on litigating its way to the top. They just recently assigned a large number of Nokia patents to a Patent Trolling firm Mosaid, in Canada. Why compete, when you can Patent troll your way to the top?
      Rick_Kl
      • RE: Nielsen: U. S. buyers increasingly going Android

        @Rick_Kl
        Sounds like you're confusing Microsoft with Apple - you know, the guys suing Samsung for selling rectangular tablets
        john-whorfin
      • john: everyone is suing everyone else

        Anyone trying to suggest that any one company is trying to sue its way to the top while the other companies aren't is a liar. And probably stupid.
        toddybottom
  • I always get a kick out of the android fans comparing

    the sales of an operating system to the sales of a piece of hardware. BTW, android buyers, how does it feel to put yourself back under the thumb of the carrier?
    baggins_z