The winners and losers of the Android/Intel deal

The winners and losers of the Android/Intel deal

Summary: Google and Intel have entered into a strategic alliance to get all future versions of Android running on Intel hardware. Who are the big winners and losers of this deal?

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TOPICS: Microsoft
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While Microsoft was busy showing off its new Windows 8 tablet features yesterday, Google and Intel were talking up a new partnership that puts Android on the latter's chipsets. Android's Andy Rubin appeared at the Intel Developers Conference to explain how happy the deal made Google. The real winner of the deal was Intel, as the company has been vainly trying to get some credible foothold in the mobile space prior to this deal.

Besides Intel, other winners of the deal with Google are OEMs already fluently speaking Intel yet not already on the Android team. There must be some out there but I can't put my finger on which companies that might be. All of the big players in the mobile space are already churning out Android phones and/or tablets on ARM-based chipsets. There must be some companies out there that were waiting for Android to support x86.

Straddling the winner/loser fence is Google itself, as it now has a pretty monumental task to fork its increasingly complex Android development task to include Intel's x86 architecture. It is already discovering how hard it is to work with just the ARM platform, as the number of Android versions in the market indicates. It recently admitted that the next big thing in Android, Ice Cream Sandwich, while originally planned to be a major update that brings smartphones and tablets onto one version, would instead be a minor update. The version after that, thought to be Jelly Bean, will adopt the role of device consolidation.

Now Google has to do all of this Android updating/developing/consolidating for both the ARM and x86 platforms going forward. While it's certainly a winner picking up an entire hardware platform to expand into, Google may find that its Android effort is stretched to the limit with two totally different sets of code to grow. It may be a winner and a loser with this Intel deal.

The biggest potential winner with this Android partnership is none other than Apple. Its current business plan of suing companies using Android one at a time, and in one country at a time, just got a potential new set of companies to go after. Apple may need to hire a second legal team for the Intel side of things.

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34 comments
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  • the biggest loser is

    M$ who lost its evil partner intel.
    The Linux Geek
    • RE: The winners and losers of the Android/Intel deal

      @The Linux Geek

      How do you get that?
      Michael Alan Goff
      • RE: The winners and losers of the Android/Intel deal

        @Michael Alan Goff
        no more sweet heart deals for M$.
        The Linux Geek
      • RE: The winners and losers of the Android/Intel deal

        Except android isn't a desktop OS, or a laptop OS. There is no mention of Chrome OS improvements.

        How will they be losing anything?
        Michael Alan Goff
    • RE: The winners and losers of the Android/Intel deal

      @The Linux Geek Take a deep breath and the nice gentleman in the white coat will be bringing you your medicine soon. And as a reward for being so good, you get to put on the "special" coat and play in the room with the bouncy walls.

      Seriously Linux Geek, get off of the whole "everyone is against Google/ open source" thing...
      athynz
    • I don't know

      @The Linux Geek
      I do not think this is such a big deal. Of course the bloggers here have to twist every news message as an clear sign of the fast doom of Andriod. I suppose that is their job, the thing they are payed for. We probably best ignore this. Together with the strange hypothesis that it would be somehow a win for Apple when more device makers would making competing Android based products.
      But I do not think the "wintel" monopoly is still functioning. Both parties have for some time already done "unfriendly" things to each other. Intel working with Linux (even for internal systems for designing chips), Microsoft porting to other processors. And on a property system, no freedom, they decide alone on what it runs.
      This is more a logical step taking into account the real market situation, not the FUD, and the need of Intel to do better in the mobile market.
      somereader
    • RE: The winners and losers of the Android/Intel deal

      @The Linux Geek
      It has nothing to do with national boundaries, It has nothing to do with race and religion, In the name of life, liberty and respect. pray.
      <P><A title=coupling href="http://www.power-transmissions.com/"><STRONG>coupling</STRONG></A>|<A title=Agricultural chain href="http://www.agri-parts.biz/"><STRONG>Agricultural chain</STRONG></A>|<A title=gearboxes href="http://www.speedreducer.org/"><STRONG>gearboxes</STRONG></A></P>
      chinabase
    • RE: The winners and losers of the Android/Intel deal

      @The Linux Geek The real loser here is Intel after they waste putting money into working with a sub standard OS in Android.
      jhughesy
      • RE: The winners and losers of the Android/Intel deal

        @jhughesy oh yeah sure windows is definitely not substandard, except vista. 10-year old bugs are left discovered and this is not sub standard, wow.
        seriously please stop the fanboyism, what i see is hordes of fanboys, usually immature, flaming each other.
        qjqqyy
      • RE: The winners and losers of the Android/Intel deal

        @jhughesy you not even thinking straight. Do you think a company like Intel would just rush in a deal without knowing what's at stake??(if at all there is!) Intel is the biggest gainer in this deal since MS has ditched them. Google kinda saves the dwindling companies...take a look at Mobility. Nobody would have bet even $500 million on it.
        capaldi
  • RE: The winners and losers of the Android/Intel deal

    Really? suing is the only competitive edge Apple has left? Soon, it's gonna be obvious and judges are gonna be throwing all these lawsuits into a bin.
    tatiGmail
  • Game developers using the Android NDK

    This could hurt them more than help them.
    Bruizer
  • RE: The winners and losers of the Android/Intel deal

    I don't know where you get this stuff but Apple is not a winner here and you provide no evidence for this claim!

    Apple's Mobile tech is going to have to compete with inlet's Mobile tech! This was a shot right at Apple to get on board because Intel doesn't want a back seat to Arm! Oh and Intel's mobile tech is more mature and has a higher performance.
    slickjim
    • Maybe but I doubt it matters to Apple

      @Peter Perry ... Apple has it's own mobile chip one component I'm sure every OEM would like to have as part of it's arsenal. It's own OS as well. Heck this is the thing Apple is famous for and should do everything to hold onto is it's control. Apple is in the driver's seat and NO ONE ELSE can make that claim. Apple does not have to play the commodity Price War games that others have or will soon be playing. It's a very good space for any company to be in:P

      Pagan jim
      James Quinn
      • RE: The winners and losers of the Android/Intel deal

        Apple doesn't make their own chips, what makes you think that they do?
        Michael Alan Goff
      • RE: The winners and losers of the Android/Intel deal

        @James Quinn it will not matter when the Android Tablets are running Mobile i3 or i5 processors... Those would wipe the floor with the A5!
        slickjim
      • I admit to not knowing all the specifics.

        @Peter Perry... Still I'm willing to bet there are some good darn good technical reasons Apple choose the A5 over the mobile i3 and i5 chip sets. Battery life? heat?, size?, heck maybe even weight? I simply do not know but I do know Apple does not make it's decisions on a whim and thinks these things out. Also there is a certain advantage to controlling one's own destiny one can often do more with less. You may claim that the A5 is less powerful than the mobile i3 and so it maybe but Apple can get performance out of a chip or chip set that others can not because they make the OS and have control of everything and I do mean everything that goes into their systems.

        Pagan jim
        James Quinn
  • Apple?

    Wait a second. Isn't Microsoft the one actually collecting patent royalties from Andriod handset makers?
    oncall
    • RE: The winners and losers of the Android/Intel deal

      @oncall Handset yes, I have seen no move against Tablets.
      slickjim
      • So?

        @Peter Perry

        Hasn't "yet". Possibly because no Android tablet maker has made enough to justify the legal expenses. You don't think this will change?

        Besides, what has Apple actually won? A bunch of legal expenses and bad PR for it's efforts and somehow it's the potential big winner by doing more of the same? That's a big stretch IMHO.
        oncall