Though iPhone 5 is imminent, older model still tops in U. S.

Though iPhone 5 is imminent, older model still tops in U. S.

Summary: The iPhone 5 release is nearing, but the older model is still outpacing the competition in the U. S.

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Say what you will about Apple's refusal to share information about products until they are ready to buy, but current U. S. smartphone numbers bear out the strategy. The aging (by smartphone standards) iPhone 4 is still leading smartphone sales at both AT&T and Verizon, even though iPhone 5 rumors are heating up.

Most companies have to worry about upcoming models cannibalizing sales of existing ones, but not Apple. The next generation iPhone, presumably the iPhone 5, is expected to be launched in October, so logic would dictate smartphone buyers might wait on the new one. That's not the case as the iPhone 4 is still outpacing other smartphones at the two big carriers according to retail store checks by analysts.

What is interesting about the findings is how things have changed price-wise in a short time. While Apple's iPhone has historically been the expensive phone at the carrier, that's no longer the case. Top Android smartphones are now keeping pace price-wise with the iPhone, and in some cases exceeding it. Apple is not only riding the good perception of its products with consumers, it is also selling them at competitive prices. With an advantage like this it's no wonder the iPad is outselling all other tablets by an order of magnitude.

Topics: Mobility, Hardware, iPhone, Smartphones

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  • RE: Though iPhone 5 is imminent, older model still tops in U. S.

    The last sentence does not make sense at all:
    "No wonder the iPad is outselling all other tablets by an order of magnitude."
    There was nothing about tablets in the article :)

    Although it is fun to try.
    I had a great breakfast today. No wonder the iPad is outselling all other tablets by an order of magnitude.

    I bought a new bed. No wonder the iPad is outselling all other tablets by an order of magnitude.

    It will be cloudy tomorrow. No wonder the iPad is outselling all other tablets by an order of magnitude.

    I have no idea what I am writing about. No wonder the iPad is outselling all other tablets by an order of magnitude.
    paul2011
    • RE: Though iPhone 5 is imminent, older model still tops in U. S.

      @paul2011

      Ok, I actually got a chuckle out of this :)
      Playdrv4me
    • It does make sense, since the point was that Apple is able to offer goods

      @paul2011: ... at competitive prices. Both iPhone and iPad prove that.
      DDERSSS
    • RE: Though iPhone 5 is imminent, older model still tops in U. S.

      @paul2011 You just made the article worth reading.
      John.M.Thompson@...
    • RE: Though iPhone 5 is imminent, older model still tops in U. S.

      @paul2011 excellent post. LOL.
      condelirios
  • RE: Though iPhone 5 is imminent, older model still tops in U. S.

    Uh...I thought the carrier set the price of phone through subsidies, not the phone manufacturer.
    mmarquis
    • RE: Though iPhone 5 is imminent, older model still tops in U. S.

      @mmarquis But the subsidy will depend on the price of the phone. For example if the carrier is going to have to subsidize a phone they will have to be able to make money on said subsidy. So the price will only take into account $500 (using $500 as an example, as I do not work for a wireless carrier), and the carrier will make $600 on that subsidy. So if the phone is say $850 without the two year contract, then the phone would cost $350. I know this is overly simplified, but this is how it was explained to me.
      Rick_Kl
  • RE: Though iPhone 5 is imminent, older model still tops in U. S.

    This is one area where I appreciate the Apple business model of releasing new hardware models roughly a year apart. Whereas in the non-iPhone universe, it seemed like my phone models were older than toast within a matter of a few months, the iPhone stays relevant for at least year at a time, and the arguably well developed O/S means you can get roughly as much two years of good usable service out of an iPhone before it really starts getting outdated enough to become functionally questionable. Hell, an older friend of mine is still using an iPhone 3G. This is a person to whom money is not really an object when it comes to things like this, so even though he could easily afford to upgrade, he is only now just starting to consider buying a new iPhone.<br><br>Sure, this approach only works to its fullest extent if you stay within the Apple ecosystem, but right now I find it has all I need. If not, I just jail break it.
    Playdrv4me
  • RE: Though iPhone 5 is imminent, older model still tops in U. S.

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