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Steven J. Vaughan-Nichols

Microsoft updates Bing app for Android and iOS, not Windows Phone 7

By | November 3, 2011, 1:40pm PDT

Summary: If Microsoft doesn’t invest in its own mobile operating system why should you?

Enjoy the new Bing on Android, but not WP7

Enjoy the new Bing on Android, but not WP7

If I hadn’t read it on Microsoft’s own Bing blog, I wouldn’t have believed it. The Microsoft Bing team has just released the new Bing for Mobile app for iPhone and Android… but not for Windows Phone 7 devices.

Wow. Just wow.

The new mobile application sounds swell. It has several new features including:

    Maps/List Split View: Provides a dynamic way to synchronize a list such as business listings and directions and a map in a single view making it easy to see the location of what you’re searching for. Also works for driving directions and transit.

    Deals: One-stop deal shopping and convenient mobile phone access for local deals from more than 100 deal providers across the US.

    Transit/Real-Time: The Android app now features transit routing/real-time transit and news– all features that were previously only available on m.bing.com.

You can get the updated Bing app. on the general Android Market, Verizon customers can get it here, and Apple iPhone users can pick it up at the iPhone App Store. Windows Phone users can… ah… well “We’re working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available.”

Isn’t that comforting?

I can understand being slow about RIM. Blackberry’s papa company, is sinking fast, but not to support your own operating system with a major update to your mobile search engine functionality?

What’s even more troubling is that Microsoft comes right out and says, “Rather than tightly binding functions into a mobile client, we want to embrace the drive towards exposing our functions via an HTML5 experience. In order for search to advance, engines need to be able to call functions that are currently ‘hiding’ in apps so we can better help people get done what they are trying to get done. Using HTML5, our goal is to build a mobile experience that leverages the unique capabilities of the different platforms including camera support and voice search, while making the functions the apps can provide consistent across the platforms and – in the future – callable by engines to help people get from searching to doing.”

Read that again. This application is meant to be more platform independent than most mobile applications thanks to its use of HTML5. In other words, Bing for Mobile app and its functionality is meant to be easy to port from one operating systems, to another, like, well their very own Windows Phone operating system. But, no, instead Microsoft put bringing its newest Bing functionality to its own platform on the back-burner.

Former Microsoft executive and current VMware president Paul Maritz is credited with coming up with the phrase “eating your own dog food” while he was at Microsoft.That is to say a company must use its own products before you can anyone else to buy into them. Microsoft seems to have forgotten that lesson.

Seriously, if Microsoft’s own developers can’t be troubled to make Windows Phone 7 a priority, why in the world should independent software vendors (ISV)s? In turn, why should users consider it seriously. If you like Microsoft’s Bing search engine and you can get the best experience with it on an Android smartphone or an Apple iPad or iPhone, why would you buy a Windows phone?

Amazing. Simply amazing.

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Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system

Disclosure

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols is a freelance writer. He does not own stocks or other investments in any technology company.

Biography

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system; 300bps was a fast Internet connection; WordStar was the state of the art word processor; and we liked it.

His work has been published in everything from highly technical publications (IEEE Computer, ACM NetWorker, Byte) to business publications (eWEEK, InformationWeek, ZDNet) to popular technology (Computer Shopper, PC Magazine, PC World) to the mainstream press (Washington Post, San Francisco Chronicle, BusinessWeek).

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Microsoft updates Bing app for Android and iOS, not Windows Phone 7
elantech 19th Mar
I totally agree with you that if Windows Phone 7 has considered all this things so no need for Android and iOS. http://www.elantechnologies.com/services/mobile-apps/windows-phone-7-development/.
Bing is integrated into WP7 and is not an app. Updating it for WP7 means updating the OS which requires much more testing and regression cycles.

You should do some research, get your facts straight and then by using your experience (right from the times of CP/M-80) come to valid and logical conclusions.
@1773 Oh, he's just being his regular jacka** when it comes to MS. Don't mind him...
@1773
Agreed SJVN should try a WP7 phone with Mango to see what an awesome experience a MS user already has.
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??
archangel9999 Updated - 3rd Nov
As you note, the functionality being released in Bing for Android and ios is already in the Bing that's integrated into WP7 - the blog references future want to get to functionality that would be part of future Bing for Android/ios releases and integrated into WP7 - not functionality that's missing from the version already a part of WP7

And the reference to HTML5 is for accessing the parts/functions/pieces/data an app would use - it's not about having a single lowest common denominator app across three platforms - Bing for WP7 will look different from the Android and ios versions because the UI metaphors and interactives are different
@1773

Oh god Steven, get a WP7 phone now please.

Bing is integrated and features Local Scout, Bing Vision and Bing Audio search which came with Mango. I'm sure you could limp along with your antique phones with a Bing app, but why bother when you can get the real thing?

I know you've been brought up on "you need an app for that", but try and realise that WP7 has most of your app functions built-in - remember MS is a software development company rather than an advertising or a marketing one.
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Tried one of those.....
linux for me 7th Nov
@tonymcs@...

The Win7 was the worst phone in the store, both my wife and I couldn't stand it. I also observed other in the store pick the Win7 phones then moved on to something else. Unless Microsoft improves their mobile line, the Win7 & 8 phones will end up like the Kin
@1773

Yeah Bing search on Windows Phone already does all of these things. When you search for a place on Windows Phone it puts the Bing map right above the search results. When you search for a product it does the price comparisons.

It's a shame that these people write these articles without even understanding what a Windows Phone already does. Just pure bad journalism.
SVJN should start blogging about MS, he talks more about it then Linux. Bing is already integrated in WP7 and was updated with Mango.
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@Martijn2
He will never update this blog. He will, however, write a blog about how evil MS is because they have embedded Bing support into the OS.
SJVN, you really should NOT blog about MS because either you have absolutely no clue about WP7, or busy trying to spin it negatively.

Like all the commenters said, WP7 doesn't need Bing app, Bing's features are integrated into the OS.
All these apps are meant to reach other OSs for larger audience yet you keep spin it to a bad thing.

Wow, just wow.
Idiyaaachhhhhttttt!
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You Softies are a trip
Info-Dave Updated - 3rd Nov
SVJN quotes Microsoft directly, and you blame him for the message. Classic.

It sucks being a Softie these days, doesn't it?
@Info-Dave

Oh did he? People say President Obama praised me for my "unpararallelled intellimigence" and thats a direct quote.

Point being, its not a quote without a source. Hah! Some journalist. He doesnt even proof his own crap before feeding it to ignoranuses such as... well, yourself.

Like this -

"That is to say a company must use its own products before you can anyone else to buy into them."

Seriously!!! ?? Hope SJVN is a volunteer and doesnt get paid for this at ZD. He makes a sixth grader seem like Tolstoy.
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SJVN makes a mistake so you call me names?
Info-Dave Updated - 3rd Nov
Classic, Wannabe.

The missing word is perhaps, expect. See if you can figure out where it goes.

Now, try to convince me that the editing here is any different than anywhere else. I see this every day, everywhere.

Let's get back on topic. How are Microsoft's decisions, SJVN's fault. Perhaps this is their 'strategery'. The dog food ain't tasting so good.
@Info-Dave

Oh no! You have it all wrong! I referred to you as an igonoranus for claiming that he quoted Microsoft directly w/o quoting anybody or any source. It has nothing to do with camps and rather is just plain common sense.

Pretty classic - Fox News syndrome.

I dont know alot about WP7 & Bing. From what I've gathered from other sources is that Bing isn't really an app at all in WP7. The idea is to get a quicker and richer experience by having search integration on the OS as oppossed to jumping in and out of "apps" for various reasons. I guess you could say its apples and oranges, two different approaches.

Bing needs OS/browser breadth to increase search share - hence the apps.

WP7 is looking for a unque approach to mobile search & OS in order to focus on user experience, hence no apps but search in OS update.

For each business to succeed in their goals, they need to be able to both work freely, even if its under the same roof.

I've learned this in a few minutes of research. SJVN on the other hand, ommited this information for what seems to be blatently biased reasons.
@WishyWashyWannabe, you call me an 'ignoranuses' and then admit don't know much about WP7 & Bing? At least learn how to spell ignoramus. Then figure out the meaning.

SJVN quoted Microsoft directly and provided a link to the Microsoft source. What part of these facts aren't you willing to admit to?
@Info-Dave

Actually, in this instance it doesn't. The WP7 Bing experience is phenomenal. The HTML5 experience may be a step forward for the other platforms, but it is far cry from the built-in experience WP7 users already get.

You'd be surprised at how good Windows Phone is. Really surprised. The list of complaints has generally been reduced to "it doesn't have (insert random app)" and there isn't any killer hardware. The few app holdouts are coming and with Nokia betting the farm on the platform, the killer hardware will soon follow.

Meanwhile iPhone users will be stuck with the one-size-fits-all model and Androids will be wondering if they'll ever get updated.

Hey, at least you guys get a nice HTML5 Bing app. Enjoy.
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Actually, it does
Info-Dave 4th Nov
All smart phone experiences are phenomenal. And by all accounts, WP7 is still playing catch up. When compared to Android and iOS, WP7's browser has the weakest support for HTML5, and the least support for Exchange Active Sync policies.

My Microsoft friends have been use to total domination for years. Now, they are stuck supporting XP. The couple that did try WP7, didn't stay on the platform for long. Mango has not given them the incentive to try again.

I stand by my original statements.
Microsoft invests quite heavily into its own OS. I seem to remember a huge OS update being released not too long ago. The Bing UX currently on WP7 is out of this world.

But knowing your articles and (lack of) research, I wouldn't expect you to know that.
Let's call SJVN by his true acronym from here on in.

He really is TSJVN where T = Troll / Trololololo
http://youtu.be/2Z4m4lnjxkY
WARNING

THIS IS CLICK BAIT

ONLY REPLY TO SJVN IF YOU WANT TO SUPPORT HIM FINANCIALLY

like I just did... damn wink
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Dear zdnet,
x21x 3rd Nov
Please fire this guy.
Please take down this post. Not only is it based in in correct assumptions, the writer has proven he doesn't have a clue about Windows Phone 7 and he clearly exhibits a bias against them.
Please see comments above and the article above for the evidence to support my request.

Thanks.

P.S. If I want obviously biased journalism/blogging I'll go see Walt M over at all things D or put on Fox News Network - for 10 seconds.
I just tried the app on my Nexus One and it's nothing short of pathetic compared to the version included in Windows Phone. Did you even try any of these apps before jumping to conclusions and assuming the worst?
Is ZDNet broke? Are they unable to hire people who know what they're talking about anymore?
Aka sjvn, your summary should read:
"If an author doesn???t have a clue what he is talking about why should we read his asinine rants?" I hope you're not paying this guy too much ZDNET.
I think we just need to start ignoring his articles because that guy is obviously too negatively biased when it comes to Microsoft. While is ok to preference(like open source which I really don't give a damn about) but you are repoter. Act like one!!!!!
It is clear from MS's statement that they have a strategy for Bing on WP7 that does not fall into the APP bucket. This is consistent with the overall WP7 experience as they move towards deep-linking and other integrated features in a concerted effort to move away from the app environment. They are pushing updates of their app to other platforms because those platforms are firmly entrenched in apps, and they want to keep their brand fresh and available for those users.
Dude, are you serious? You don't even understand WP7 and you want to rail on it? Arse-Clown
Very bad journalism. Puts Nazi's propaganda to shame. Windows phone doesn't need a Bing app as everything is integrated in the OS.

Please use a windows phone device before you write your articles.
If it was... they wouldn't say, "The new app is currently available for iPhone devices and select Android devices in the United States. We???re working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available." Reading comprehension... reading comprehension... reading comprehension...
@Ale82
Exactly, reading comprehension. It says the same consistent experience. Not the same consistent app. Windows Phone is all about integration and seamless experience.

Learn to think for yourself. Don't believe sjvn, don't believe me. Just check how Bing is integrated into Windows Phone.
After reading this I was thinking. Has this guy ever used a Windows Phone 7 device? Wow I think someone needs to do some research before they puke on the internet.
I own a Windows Phone and and iOS and Android device.. What a lame and useless crock of whatever this is.. My Windows Phone does all of this as part of the phone, why would I need it as an app.. Just sayin..
I totally agree with you that if Windows Phone 7 has considered all this things so no need for Android and iOS. http://www.elantechnologies.com/services/mobile-apps/windows-phone-7-development/.
even tho Bing is an integrated part of WP7 so its understandable that an update to the Bing App would be easier to release than an update to the OS (there is no such thing as a Bing App for WP7), it still feels like a slap in the face to us WP7 users who have actually invested our time and money with MS.
The author of this article is talking out of his @rse tho
I???d say it???s more troubling sjvn has a platform to display his blatant FUD and lack of knowledge and research skills. Why would anyone allow for this? Amazing. Simply amazing.

Bing is integrated in Windows Phone and already offers the best mobile Bing experience. Just one of the reasons why you would buy a Windows Phone.

There???s no WP7 Bing app for the Bing team to update. While they work on iOS and Android apps to help drive Bing, Microsoft feasts on Windows Phone dogfood as usual.
omg big is the browser. built into the core of the OS. it would be the same as saying apple is releasing a safari app on windows and android but not on iOS. or.. google is releasing google search app on ios and windows but not android.. for MS to update bing it requires an OS release bing is not an APP on windows it is baked in

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