Microsoft updates Bing app for Android and iOS, not Windows Phone 7

Microsoft updates Bing app for Android and iOS, not Windows Phone 7

Summary: If Microsoft doesn't invest in its own mobile operating system why should you?

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Enjoy the new Bing on Android, but not WP7

Enjoy the new Bing on Android, but not WP7

If I hadn't read it on Microsoft's own Bing blog, I wouldn't have believed it. The Microsoft Bing team has just released the new Bing for Mobile app for iPhone and Android... but not for Windows Phone 7 devices.

Wow. Just wow.

The new mobile application sounds swell. It has several new features including:

    Maps/List Split View: Provides a dynamic way to synchronize a list such as business listings and directions and a map in a single view making it easy to see the location of what you’re searching for. Also works for driving directions and transit.

    Deals: One-stop deal shopping and convenient mobile phone access for local deals from more than 100 deal providers across the US.

    Transit/Real-Time: The Android app now features transit routing/real-time transit and news– all features that were previously only available on m.bing.com.

You can get the updated Bing app. on the general Android Market, Verizon customers can get it here, and Apple iPhone users can pick it up at the iPhone App Store. Windows Phone users can... ah... well “We’re working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available.”

Isn't that comforting?

I can understand being slow about RIM. Blackberry's papa company, is sinking fast, but not to support your own operating system with a major update to your mobile search engine functionality?

What's even more troubling is that Microsoft comes right out and says, “Rather than tightly binding functions into a mobile client, we want to embrace the drive towards exposing our functions via an HTML5 experience. In order for search to advance, engines need to be able to call functions that are currently ‘hiding’ in apps so we can better help people get done what they are trying to get done. Using HTML5, our goal is to build a mobile experience that leverages the unique capabilities of the different platforms including camera support and voice search, while making the functions the apps can provide consistent across the platforms and – in the future – callable by engines to help people get from searching to doing.”

Read that again. This application is meant to be more platform independent than most mobile applications thanks to its use of HTML5. In other words, Bing for Mobile app and its functionality is meant to be easy to port from one operating systems, to another, like, well their very own Windows Phone operating system. But, no, instead Microsoft put bringing its newest Bing functionality to its own platform on the back-burner.

Former Microsoft executive and current VMware president Paul Maritz is credited with coming up with the phrase “eating your own dog food” while he was at Microsoft.That is to say a company must use its own products before you can anyone else to buy into them. Microsoft seems to have forgotten that lesson.

Seriously, if Microsoft's own developers can't be troubled to make Windows Phone 7 a priority, why in the world should independent software vendors (ISV)s? In turn, why should users consider it seriously. If you like Microsoft's Bing search engine and you can get the best experience with it on an Android smartphone or an Apple iPad or iPhone, why would you buy a Windows phone?

Amazing. Simply amazing.

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Topics: Apple, Software, Smartphones, Operating Systems, Open Source, Mobility, Mobile OS, Microsoft, Linux, Hardware, Windows

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  • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

    Bing is integrated into WP7 and is not an app. Updating it for WP7 means updating the OS which requires much more testing and regression cycles.

    You should do some research, get your facts straight and then by using your experience (right from the times of CP/M-80) come to valid and logical conclusions.
    1773
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @1773 Oh, he's just being his regular jacka** when it comes to MS. Don't mind him...
      BR999
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @1773
      Agreed SJVN should try a WP7 phone with Mango to see what an awesome experience a MS user already has.
      hubivedder
    • ??

      As you note, the functionality being released in Bing for Android and ios is already in the Bing that's integrated into WP7 - the blog references future want to get to functionality that would be part of future Bing for Android/ios releases and integrated into WP7 - not functionality that's missing from the version already a part of WP7

      And the reference to HTML5 is for accessing the parts/functions/pieces/data an app would use - it's not about having a single lowest common denominator app across three platforms - Bing for WP7 will look different from the Android and ios versions because the UI metaphors and interactives are different
      archangel9999
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @1773 <br><br>Oh god Steven, get a WP7 phone now please.<br><br>Bing is integrated and features Local Scout, Bing Vision and Bing Audio search which came with Mango. I'm sure you could limp along with your antique phones with a Bing app, but why bother when you can get the real thing?

      I know you've been brought up on "you need an app for that", but try and realise that WP7 has most of your app functions built-in - remember MS is a software development company rather than an advertising or a marketing one.
      tonymcs1
      • Tried one of those.....

        @tonymcs@...

        The Win7 was the worst phone in the store, both my wife and I couldn't stand it. I also observed other in the store pick the Win7 phones then moved on to something else. Unless Microsoft improves their mobile line, the Win7 & 8 phones will end up like the Kin
        linux for me
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @1773

      Yeah Bing search on Windows Phone already does all of these things. When you search for a place on Windows Phone it puts the Bing map right above the search results. When you search for a product it does the price comparisons.

      It's a shame that these people write these articles without even understanding what a Windows Phone already does. Just pure bad journalism.
      cool8man
  • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

    SVJN should start blogging about MS, he talks more about it then Linux. Bing is already integrated in WP7 and was updated with Mango.
    Martijn2
    • There is no point in educating SJVN

      @Martijn2
      He will never update this blog. He will, however, write a blog about how evil MS is because they have embedded Bing support into the OS.
      toddybottom
  • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

    SJVN, you really should NOT blog about MS because either you have absolutely no clue about WP7, or busy trying to spin it negatively.

    Like all the commenters said, WP7 doesn't need Bing app, Bing's features are integrated into the OS.
    All these apps are meant to reach other OSs for larger audience yet you keep spin it to a bad thing.

    Wow, just wow.
    Samic
  • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

    Idiyaaachhhhhttttt!
    WishyWashyWannabe
  • You Softies are a trip

    SVJN quotes Microsoft directly, and you blame him for the message. Classic.<br><br>It sucks being a Softie these days, doesn't it?
    Info-Dave
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @Info-Dave <br><br>Oh did he? People say President Obama praised me for my "unpararallelled intellimigence" and thats a direct quote.<br><br>Point being, its not a quote without a source. Hah! Some journalist. He doesnt even proof his own crap before feeding it to ignoranuses such as... well, yourself.<br><br>Like this - <br><br>"That is to say a company must use its own products before you can anyone else to buy into them."<br><br>Seriously!!! ?? Hope SJVN is a volunteer and doesnt get paid for this at ZD. He makes a sixth grader seem like Tolstoy.
      WishyWashyWannabe
      • SJVN makes a mistake so you call me names?

        Classic, Wannabe.<br><br>The missing word is perhaps, expect. See if you can figure out where it goes.<br><br>Now, try to convince me that the editing here is any different than anywhere else. I see this every day, everywhere.<br><br>Let's get back on topic. How are Microsoft's decisions, SJVN's fault. Perhaps this is their 'strategery'. The dog food ain't tasting so good.
        Info-Dave
      • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

        @Info-Dave<br><br>Oh no! You have it all wrong! I referred to you as an igonoranus for claiming that he quoted Microsoft directly w/o quoting anybody or any source. It has nothing to do with camps and rather is just plain common sense. <br><br>Pretty classic - Fox News syndrome. <br><br>I dont know alot about WP7 & Bing. From what I've gathered from other sources is that Bing isn't really an app at all in WP7. The idea is to get a quicker and richer experience by having search integration on the OS as oppossed to jumping in and out of "apps" for various reasons. I guess you could say its apples and oranges, two different approaches. <br><br>Bing needs OS/browser breadth to increase search share - hence the apps. <br><br>WP7 is looking for a unque approach to mobile search & OS in order to focus on user experience, hence no apps but search in OS update.<br><br>For each business to succeed in their goals, they need to be able to both work freely, even if its under the same roof.<br><br>I've learned this in a few minutes of research. SJVN on the other hand, ommited this information for what seems to be blatently biased reasons.
        WishyWashyWannabe
      • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

        @WishyWashyWannabe, you call me an 'ignoranuses' and then admit don't know much about WP7 & Bing? At least learn how to spell ignoramus. Then figure out the meaning.

        SJVN quoted Microsoft directly and provided a link to the Microsoft source. What part of these facts aren't you willing to admit to?
        Info-Dave
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @Info-Dave

      http://youtu.be/32UGD0fV45g
      hubivedder
    • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

      @Info-Dave <br><br>Actually, in this instance it doesn't. The WP7 Bing experience is phenomenal. The HTML5 experience may be a step forward for the other platforms, but it is far cry from the built-in experience WP7 users already get.<br><br>You'd be surprised at how good Windows Phone is. Really surprised. The list of complaints has generally been reduced to "it doesn't have (insert random app)" and there isn't any killer hardware. The few app holdouts are coming and with Nokia betting the farm on the platform, the killer hardware will soon follow. <br><br>Meanwhile iPhone users will be stuck with the one-size-fits-all model and Androids will be wondering if they'll ever get updated.<br><br>Hey, at least you guys get a nice HTML5 Bing app. Enjoy.
      Rich Miles
      • Actually, it does

        All smart phone experiences are phenomenal. And by all accounts, WP7 is still playing catch up. When compared to Android and iOS, WP7's browser has the weakest support for HTML5, and the least support for Exchange Active Sync policies.

        My Microsoft friends have been use to total domination for years. Now, they are stuck supporting XP. The couple that did try WP7, didn't stay on the platform for long. Mango has not given them the incentive to try again.

        I stand by my original statements.
        Info-Dave
  • RE: Microsoft updates Bing app for Android and iOS, not Windows Phone 7

    Microsoft invests quite heavily into its own OS. I seem to remember a huge OS update being released not too long ago. The Bing UX currently on WP7 is out of this world.<br><br>But knowing your articles and (lack of) research, I wouldn't expect you to know that.
    The one and only, Cylon Centurion