Ready, set, broadcast with Google+'s Hangouts on Air

Ready, set, broadcast with Google+'s Hangouts on Air

Summary: You've long been able to have Google+ video-conferences, but now, thanks to Google's general release of Google+ Hangouts on Air soon anyone can also do live or recorded broadcasting. So, if you always wanted your own TV show, well, now you can have it.


Ready, set, broadcast with Google+ Hangouts on Air.

Ready, set, broadcast with Google+ Hangouts on Air.

With Google+ Hangouts, you've long been able to do free videoconferencing for up to ten people. Now, with Google+ Hangouts on Air, anyone can also broadcast to a world-wide audience.

According to Chee Chew, a Google Engineering Director, "If you have something to say-as an aspiring artist, a global celebrity, or a concerned citizen-you can now go live in front of a global audience. With just a few clicks, you'll be able to:

  • Broadcast publicly: By checking "Enable Hangouts On Air," you can broadcast your live hangout-from the Google+ stream, your YouTube channel or your website-to the entire world.
  • See how many viewers you've got: During your broadcast, you can look inside the hangout to see how many people are watching live.
  • Record and re-share: Once you're off the air, we'll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over."

People are already using this to broadcast news, town hall meetings, classes, and concerts. In short, with Google Hangouts on Air, people are already reaching a global audience from their living room.

To become your own Internet TV star, you need, of course, a Google+ account. If you want to keep recordings of your broadcasts that are longer than 15-minutes you'll also need a YouTube account. You also have to agree to Google+'s and YouTube's terms of service. You must, of course, own all the applicable copyrights for any materials you choose to show-so you can forget about streaming your favorite movies to friends and family.

Technically speaking, you should have at least a 1Mbps upload speeds and a decent Webcam. You can, of course, ramp up from there to building your own home studio. Google takes care of finding the needed bandwidth to deliver your content to your audience.

Once your broadcast is done, it's automatically stored on YouTube under your channel for future watchers.

There are other groups, such as Spreecast and UStream, that offer similar services. None of them, however, have anything close to Google's size and klout.

Hangouts on Air is now available in many countries, but it's not available to all users. Like other Google projects, its being slowly rolled out as Google expands its infrastructure to meet the demand.

Related Stories:

Google+'s best feature: The power to shut fools up

Google Plus gets a new look and feel (Review)

Google+ Hangouts even more collaborative with Google Docs

Google search: This time it's personal

How to make good use of Google+'s Circles

Topics: Social Enterprise, Apps, Google

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  • Did you intend to misspell clout

    Klout is an app, clout is a word.
    Your Non Advocate
  • What? Google's still spending time and money on Google+?

    Well, it's their money, they can spend it on a failing platform if they want, no big deal.
    William Farrel
    • Google is abusing their monopoly power in one vertical to control a 2nd

      Google is making a fortune in ads. They can continue to outspend their competitors by abusing their monopoly power in advertising to dominate the social media market. Granted, Google+ is less relevant than myspace, but it is still a very real threat to myspace.
      Your Non Advocate
      • Why do these negative comments toward G+ remind me of 2010 with Android

        OH yeah, because they are just as premature.
        G+ Q3/2011 = 40 million users
        G+ Q4/2011 = 90 million users
        G+ Q1/2012 = 170 million users
        Not exactly shrinking.

        We all know it doesn't have the engagement and usage stats as FB, but its 10 months old. Only a fool would count out Google at this point.
        Marc Ello