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Steven J. Vaughan-Nichols

Should Amazon, Google & Wikipedia “nuke” the Web to stop SOPA?

By | January 4, 2012, 12:48pm PST

Summary: Maybe blacking out their Web sites would be over-kill, but the Internet giants could use other joint tactics to kill Stop Online Piracy Act off.

Should the Internet powers nuke the Web to stop SOPA?

Should the Internet powers nuke the Web to stop SOPA?

With the Stop Online Piracy Act (SOPA), Congress, at the request of big media, is still considering trying to censor the global Internet in the name of preventing media piracy The major Internet companies, who don’t like the idea of being forced to monitor customers’ traffic and block Web sites suspected or accused of copyright infringement. They don’t want any part of being in the Big Brother business. So it is that Google, Amazon, Facebook, Twitter, and Wikipedia appear to all be considering the ‘nuclear’ option.

According to multiple sources, the nuclear option would mean many major sites would simply and simultaneously go dark. Were you to go to any of them, you’d either find a 404 error page not available message or a page explaining why the site’s currently unavailable. The most popular Internet sites would simply go dark.

This is pretty drastic, but then so is SOPA. SOPA, while a proposed American law, attempts to censor sites throughout the world. In effect, as it’s currently written, SOPA would try to impose global censorship almost as bad as the Chinese firewall.

But, would simply shutting down major sites that hundreds of millions of users rely on every day actually get the message across? Or, would it simply tick off 99% of the Web using population who couldn’t even spell SOPA much less know what it’s about? Even today, I find otherwise intelligent Internet professionals who think that SOPA is a good idea. They simply can’t see that stopping Internet music and video piracy with SOPA is like burning down a house to get rid of mice.

So, I have a suggestion for the NetCoalition, the lobbying group representing leading global Internet and technology companies, including Google, Yahoo!, Amazon.com, eBay, Bloomberg, and Wikipedia, and which is also a major organizer of the Internet powers’ SOPA opposition. Instead of blacking out the Internet, educate it.

Pick a day, a week, when all participating sites will show their visitors a page about what SOPA is, why they’re against it, and then list by name the Congressmen and women who are supporting this law and urging everyone to vote against them in the 2012 election. After that, let the visitors go about searching for the latest football scores, a cheap copy of The Girl with the Dragon Tattoo, whatever.

Even that will annoy most users, but it will get the message across to everyone. What’s more important though is that it will deliver the message that we will not stand for SOPA to the people who need to hear the most: the law-makers who’ve been bought and paid for by big media. If Internet registry Go Daddy can change its spots when it comes to supporting SOPA after it became clear that its customers wouldn’t stand for it, I know Congressmen faced with losing their comfy jobs will listen.

Nuclear explosion image by The Official CTBTO Photostream, CC 2.0.

Related Stories:

Google, Amazon, Twitter and Facebook consider ‘nuclear’ blackout

Google’s SOPA press stunt: Can we truly hold them liable?

SOPA: Could the bill harm entrepreneurship?

Would a Wikipedia blackout be such a bad thing?

Go Daddy really and truly opposes SOPA now

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Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system

Disclosure

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols is a freelance writer. He does not own stocks or other investments in any technology company.

Biography

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system; 300bps was a fast Internet connection; WordStar was the state of the art word processor; and we liked it.

His work has been published in everything from highly technical publications (IEEE Computer, ACM NetWorker, Byte) to business publications (eWEEK, InformationWeek, ZDNet) to popular technology (Computer Shopper, PC Magazine, PC World) to the mainstream press (Washington Post, San Francisco Chronicle, BusinessWeek).

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Can we try a conventional attack before releasing the nukes?
esalkin 12th Jan
How about every site opposed to SOPA posing this as their home page:

"Stop American Censorship

Should a group of companies be able to dictate what you write on the Internet??? Don't let this happen!

The U.S. Congress is about to pass internet censorship, even though the vast majority of Americans are opposed. We need to kill the bill - PIPA in the Senate and SOPA in the House - to protect our rights to free speech, privacy, and prosperity."

You have (countdown clock here) days to prevent the 1% from taking away your freedom! Contact your congressman and stop SOPA now!
0 Votes
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No it's a stupid idea...
Moonking Updated - 4th Jan
Google wouldn't be nearly moronic enough to pull that mistake, this when the questions of Google already holding to much power.

Doing this would show clear intent by Google to push their own agenda only weakening there position in this argument. Don't misunderstand however I hope to god SOPA doesn't pass and am prepared to take action if it does.

But this kind of rash movement wouldn't do Google any favours, and would just make them out to be a power hungry business pushing their own interests.

It's what everyone backing SOPA is doing, you dont win an argument by lowering yourself to you're opponents level... You rise above them and be the bigger man.
0 Votes
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Okay....
rhonin 4th Jan
@Moonking
Explain the "rise above" solution for us......

plain
0 Votes
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@rhonin ...they will punch you in the nuts.
@Moonking "But this kind of rash movement wouldn't do Google any favours, and would just make them out to be a power hungry business pushing their own interests. "

No, it would be your own preconceived biases that would cause you to characterize this as "a power-hungry business pushing their own interests".
@Moonking

"It is a stupid idea that will at best do far more damage than to just follow up with a continuing road map; like any other form of legislation." __ Seriouly No Surprises!
@Moonking "Tick off" is the same as getting the message across. People will not pay attention unless you put a big honking sign in front of them. Maybe that 404 page should "honk", literally. If the law passes that will harm Google & friends even more as they will have to spend more money to police global traffic.

I'm NOT FOR piracy but you can see why folks do it. Aside from the ne'er-do-wells who get their thrills this way, big media overcharges for their product. A movie is released then makes back it's money with ticket sales. It requires little for them to duplicate so the profits always surpass the cost of production. Way after the film has paid for itself two or more times over the consumer still has to pay $10 plus dollars for a $1.25 [non-green] package. The RIAA thinks it's fine to sell 10 MP3 files for the same price as a CD (containing uncompressed high-fidelity music). Even with streaming services the MPAA and RIAA want you to buy their DVDs and CDs. SOPA simply allows them to continue this uneven business practice.
@Moonking
as we mean nothing to Google beyond what they can earn from us.

Google will only do what is in their best inetrest, not ours or the internet's best interest.

The best way to stop this is for us, the people purchasing media online to quit doing so for a week or two, make it not in the media companies best interest to pursue this legislation
plain
@Moonking

It wouldn't just be Google doing it. That's the thing. If a group of companies did it, it would fine.

As for rising above it. That's not an option. Sitting back and doing nothing because you somehow believe you're "rising above it" often means you end up getting the rawest of deals, as it looks like your "can't be bothered".
The day Wikipedia goes dark will be the day people rediscover journal articles, newspapers, magazines, investigative reporting, and books. That would be a bad thing, why?
0 Votes
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These exist?
rhonin 4th Jan
@thekohser
Almost all the local libraries o longer carry anything other than electronic.....
@rhonin That's a false statement.
@thekohser It's inefficient.

Why go buy butter when you can rediscover how good churning it is.
Repeating my comment in a similar post..


Sky is not going to fall down if the so called 'Giants' go for the nuke option. Google can be easly replaced by Bing ( Which btw is way better the google). Few marriages will be saved if facebook is out for a while and for twitter , saves people from somebodyelse's bit*hing.
@owlnet
Yeah but I don't wanna use Bing since I think Bing blows.
@owlnet
Sorry but bing doesn't do it for me.. Plus i don't know of anyone that uses bing.. Yahoo yes but not bing directly.. When i tried bing it never found what i was looking for..
@owlnet

"oogle can be easly replaced by Bing ( Which btw is way better the google)."

What? I do the same search for some obscure issue we have at work on Bing and on Google. Google give me a working resolution within its top five returns. Bing? Well, I give up after the first three pages of returns with no workable resolution.
@owlnet How will Bing learn good search results if Google is not available? The good results from bing were stolen by IE and bing tool bars.
0 Votes
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Nothing less will wake an ignorant, apathetic population.

Moderate action will not stop the bill passing.

The media companies have declared war on the world and already launched.

The missiles are flying! Hallelujah, hallelujah!
@johnfenjackson@... You're like Slim Pickens riding a nuclear missile to its final destination! Yee-haw!
Taking no action or acting better than Congress (don't most of us do that every day?) won't work.

I think the education idea combined with an easy opportunity for readers to write their erring Congressmen might help.

Why not just publish all those names supporting SOPA now and get started?
@amywohl - I've written all my Congressmen, and others should do so as well. But I can tell it won't work. They are getting too much money from the media giants and too much "personal attention" from celebrities to pay any mind to the voters on this one. Lamar Smith, who is the godfather of this bill, has a lock on his district and no fear of being unseated so nothing will change his mind.

It will be up to the courts to sort out the mess after this bill passes.
0 Votes
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Steven, what you suggest is more or less of Tumblr did around the first day of SOPA markup. They made a dramatic appeal on their website in which all content of the site pages was as if blocked, and a sign "Censored" were put in its place. Along with that there were explanations that this is what would happen if SOPA passed, and that everybody should call their representatives to stop this bill. They got 90.000 calls in one day.

But Tumblr has only a few million users(mostly mindless teens), Google+Amazon+Facebook+etc have direct reach to practically the entire population. Them doing what Tumblr did in such a massive scale is huge, they would be setting off a Neutron bomb.
It can only work if all of the "Big Ones" do it simultaneously.
0 Votes
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SOPA & Germany...
wright_is Updated - 4th Jan
Two points:

1. The main point of SOP seems to be that they will not block US sites, they will only go after sites that they have no jurisdiction over! Are the politicians living in cloud cuckoo land?

2. Germany had a "Firewall of Germany" type ban on kiddy pr0n sites. Access was blocked "at the border" and people trying to access the sites were redirected to a state run holding page, saying why access to the site had been denied.

The German government repealed the act just before Christmas, removing the block, because it was unconstitutional and unworkable - it only caught those innocently stumbling on such content, those that actually wanted to see it could use other methods, such as TOR.

So they removed the blocks and stated that they would now go after the source of the problem and get illegal sites taken down and those behind them brought to justice.

If the Germans can do this over something as serious as kiddy pr0n, why can't the American Government take a similarly sensible approach for the much less heinous act of hosting copyrighted material?

Edit: Third time lucky with that post, seems to have been rejected because I used the full term, not l33t for the crime name. Filters are sometimes darned stupid, how can you have a serious discussion, when perfectly legitimate words are banned regardless of context?
Its not just the companies, but also every sensible human being that should act to spread the message. Lets save our 'home'.
better yet, the big guys should block all access to the sites of the supporters, congress people, senators, media sites and put a censored tag so they will see what would happen for a week. A one day outage will do nothing.
I think the only way to combat the piracy is to sell advertising into the media as Youtube does. The artist can control what advertising goes onto the front, and even the end of songs - heck they could even record it - e.g. write a song - promote it on radio only (no downloads available anywhere) - when they have enough exposure then sell the advertising to a company - go back and record the advert (even using the tune of the song). Give it away for free. Sure there will be people who cut these ads off and pirate them - but the majority will just get the song for free with the ads - they will also then associate the song with the product in the Ad - this is gold dust to the product owner - a huge hit will always be associated with their product. The artist can agree to do it in multiple languages etc etc They can link it to product sales - independent companies can monitor this and act as an intermediary - everyone wins - the artist gets paid more if the song does well and the company does better from the adverts associated with it. Just my idea. If anyone nicks it I'll be miffed ;o)
Publish a page that lets users put in their zip code and click a button to automatically send a protest to their Congresspersons. The corporate takeover of the internet must be stopped.
I am thinking that perhaps they should do this. But in order to be effective, they should provide links to send congress letters about it as well as phone numbers (including cell numbers), physical mailing addresses, fax lines, email addresses and any other contact methods that they have available for congress.

In addition, they should explain how, if SOPA passes that this is what the majority of the internet would look like within a year or less.

If it were a one day outage of all of those services, then there would be more than enough people writing congress, calling congress, etc. to do something to change it all.
Of course it will annoy users. That's the POINT. If they do as you suggested, they'd click through and that would be it. Inconvenience the users so they have no other option than to observe.
0 Votes
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Yep. Shut it down.
Dr_Zinj 5th Jan
I'd go so far as to schedule the shutdowns publically, frequently, and as inconveniently as possible, and place the reasoning right in the lap of the SOPA folks.
Maybe if the studios brought down their prices piracy would end.
I wonder why the legislators aren't applying the same energy against spam, which affects far more people and probably destroys more wealth.
0 Votes
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That is not a fair statement.
Mister Spock 5th Jan
@attila2
is that not pursuant to claiming that auto or television manufacturers should lower their prices in an effort to stop people from stealing them?

plain
@attila2 If you charged $0.01 per mp3, people will still find a way around it because they want their tunes free. All this cr@p about "overcharging" for music doesn't really fly. They'd still be stealing music regardless of what it cost. Look at what people in the music industry make (not necessarily the artists). Do you think they want to give that income up? In the old days (before www) if a kid wanted tunes he'd get the folks to shell out for it. Was too much trouble to borrow from a friend and transfer to tape. Today, why pay even one cent if you can have it for free? In theory, that means the music industry can just sell ONE album and everyone else would have it for free. Who pays for that? The one person who buys the album.
Here's a link to text of SOPA or H.R.3262.IH
http://thomas.loc.gov/cgi-bin/query/z?c112:H.R.3261:

Yes, something should be done about on-line piracy but SOPA is not the answer. The USA must stop trying to be the world's Internet policeman. I've already sent email and USPS mail encouraging the State and Federal congressonal members of my home state to oppose the bill and to enact legislation that targets the perpetrators rather than the users.
Go to change dot org, search for SOPA, and sign some petitions!
You need to do something that will affect those who are attempting to pass this crap legislation. How about just blocking all US Govt IPs from accessing their sites but leaving it open for those of us who really do some work during the day.
Maybe if it gets this site off the web, it just might be worth it.
"In effect, as it???s currently written, SOPA would try to impose global censorship almost as bad as the Chinese firewall."

If that is anywhere near the truth - yes, absolutely, I'd be fine with the "nuclear" option.

And, unfortunately, it probably is the truth sad.
Oh no, I'd have to buy my stuff somewhere else but Amazon, Do my searches somewhere else but Google, do my research somewhere else but Wikipedia

Before those were "giants" as you call them. I did all of that without them.

I'm not sure the companies share your limited view on how powerful they are, they love to be #1 in their respective areas but certainly wouldn't go dark just to allow their competition to step in and take their place.
0 Votes
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Manky business model
bedswerver 6th Jan
From the UK, the view seems to be that SOPA is being brought in to support a seriously flawed business model (in light of the development of the internet).
When the electric light bulb was starting to make headway in lighting people's homes, no legislation was brought in to protect the rights of candle makers. The candle makers either changed their business model (birthday cakes and church candles) or went out of business.
Movies? Pay a premium to watch at the local multiplex for the big screen experience, or allow people to stream the movie at home on the day of release for a lower cost. Crazy? Not really. We might find that movie quality improves so that the "big screen" experience is the "must have."
Music? How many times have you bought an album and found that the singles are the only decent tunes on the entire disc/download. From my point of view, I'm paying for a load of filler but paying for an entire album. Spotify has changed my buying habits. I'll play the album using my Spotify account and THEN decide whether to spend my hard-earned on the album.
I think that the "closed market" for movies and music has led to a certain laziness. I'm not saying "It was so much better back in my day..."
What I'm saying is that the media for music and movie has moved on and the laziness of "Pay us - pay us now." has led to this situation.
SOPA appears to be a case of trying to patch the holes in a business model which has been leaking for years.
How about every site opposed to SOPA posing this as their home page:

"Stop American Censorship

Should a group of companies be able to dictate what you write on the Internet??? Don't let this happen!

The U.S. Congress is about to pass internet censorship, even though the vast majority of Americans are opposed. We need to kill the bill - PIPA in the Senate and SOPA in the House - to protect our rights to free speech, privacy, and prosperity."

You have (countdown clock here) days to prevent the 1% from taking away your freedom! Contact your congressman and stop SOPA now!

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