Brands are increasingly moving to the net to attract consumers, but they first need to figure out what works.
New Tech for Old India
New Delhi-based Rajiv Rao examines how technological advances can bring improvements across India.
Rajiv is a journalist and filmmaker based out of New Delhi who is interested in how new technologies, innovation, and disruptive business forces are shaking things up in India.
Google's Moto G is taking the plunge soon in a hotly contested local market ruled primarily by Indian brands.
A service like Vodafone's M-Pesa could transform lives for India's unbanked.
However, for that to happen the government needs to articulate and pass a coherent policy for FDI in e-commerce.
The world continues to change rapidly for Indian IT services firms. Here's a peek into how they may evolve, and the forces scripting this change.
The one area in which India has long been able to claim superiority over China is in software services. This too will end if China has its way and India fails to innovate.
With the Chinese players serious about invading the Indian smartphone turf and local companies like Micromax well entrenched, the country is going to see an all-out contest for the consumer.
Forus Healthcare's '3nethra' device can revolutionize ophthalmology in the developing world, more proof that venture capitalists in India don't have to be frightened of tech products.
The country needs to work furiously to ensure that its younger generations are employable in the next decade, as signs show a worsening skills shortage.
The partnership between the Indian and US companies may seem to be a straightforward bid for greater market access, but some think there's more to it than that on the horizon.