Google appears to aim low with new 7-inch Android tablet

Google appears to aim low with new 7-inch Android tablet

Summary: According to reports, Google and Asus will be releasing a new 7-inch tablet running Android 4.1, Jelly Bean, at this week's Google Input/Ouput conference.


If the rumors are true, Google s Nexus 7 tablet will compete with the Nook Tablet and Kindle Fire, not Apple's iPad.

If the rumors are true, Google's Nexus 7 tablet will compete with the low-end Nook Tablet and Kindle Fire, not Apple's iPad.

If the stories from Gizmodo Australia are true, Google and Asus will be releasing a new 7-inch Android-powered tablet, Nexus 7, at this week's Google I/O Conference.

We knew Google was going to release a new tablet soon. What we haven't known is any of the details.

According to sources, this new table will be built by Asus and will be powered by a 1.3Ghz quad-core Tegra 3 processor, with a NVIDIA GeForce 12-core graphics processor unit. It will also have 1GB of RAM and come in two models. The low-price model will retail for $199 and come with 8GBs of solid-state drive (SSD) storage and its high-priced brother will list for $249 and have a 16GB SSD.

For a display, the Nexus 7 will have a 7-inch, In-Plane Switching (IPS) display with a resolution of 1280x800. It will also have a single 1.2Megapixel front-facing camera. For networking it will support the 802.11 family and Near field communication (NFC).

It's also believed that the Nexus 7 will be the first device to run Android 4.1, Jelly Bean, the next generation of the Android Linux operating system. We don't know a lot about Jelly Bean. It's believed to be a relatively minor update of Android 4.0. Jelly Bean's most interesting new feature, if the stories are true, is that it will support Google's popular Chrome Web browser. Indeed, there have been some speculation that Jelly Bean will dual-boot with Google's Chrome operating system.

Regardless of what happens with those rumors, if the core hardware facts are true, the Nexus 7's will not be competing with the iPad or Microsoft's vaporware Surface devices. Instead, it's aiming at the sweet spot that such hybrid tablets/e-readers as Amazon's Kindle Flame and Barnes & Noble Nook Tablet already occupy.

Will it find success? We don't know enough yet to say. It is interesting, none-the-less that Google seems to believe that what customers really want is low-priced tablets. That's a very different take from the high-end approach that Apple has taken and that Microsoft now seems to want to follow.

Related Stories:

Is Surface Microsoft’s last-gasp pitch to keep IT shops Windows-only? RIM considers split, handset unit sell-off: Palm 'Groundhog Day?' If you think Apple competes with Android, you’re wrong. Microflops: Microsoft Surface RT and 8 tablets Flurry report on iOS vs. Android allegiance called into question

Topics: Hardware, Android, Google, Laptops, Mobile OS, Mobility, Security, Smartphones, Tablets

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  • Er...

    Icr Cream Sandwich supports Chrome... or at least the Chrome beta. So does this mean that Chrome for Amdroid will be officially out of beta when Jellybean is released?
    • Chrome OS

      I believe SJVN is referring to Chrome OS, not the Chrome browser.
      • then

        he should write Chrome OS, not Chrome Web browser. I cannot read his thoughts (yet).
        • Also shouldn't have said popular then either

      • Don't worry

        "I cannot read his thoughts (yet)."
        Don't worry, Google has an announcement about that at I|O. ;)
    • Google stuff is perpetual beta

  • RE: Google appears to aims low with new 7-inch Android tablet

    Actually, Google is aiming squarely at Amazon and Barnes & Noble 7-inch form-factor tablets. Neither Amazon nor Barnes & Noble are members of the OHA and have been fairly successful using open-sourced Android for their tablets (and eReaders).

    In addition, I see nothing stopping Google from partnering with their OEMs to produce a 10-inch form-factor tablet (presumably, a Nexus 10) designed to compete with the iPad and Microsoft Surface tablets.
    Rabid Howler Monkey
    • They may want to stay with the less crowded 7" market at the moment

      and wait on the 10" until they see how things shake out in the future with Win 8?
      William Farrel
  • Consumer friendly Google.

    Then I can afford to buy two Nexus 7.
    • the phone version

      is pretty friendly. Depending on who you ask, it is as friendly as iOS on iPads.
  • Flame?

    "....Amazon???s Kindle Flame..." - LOL - was that play on .... not on Fire anymore?
  • Unless they have a SDHC slot...

    ...these are DOA.
    • Really?

      I can think of a couple of popular tablets that don't have it.
  • x

    Robert Hahn
    • Y


      shhhhh,,,keep your voice down,,, we are talking in a secret language here.
  • Who's XOOMing who?

    Which company is taking the inventory risk, Asus or Google? Is Google buying these things from Asus for resale, or does Asus have to eat them if they don't sell?
    Robert Hahn
  • Microsoft Hate

    Why the Microsoft hate? Surface is vaporware!? And riddle-me-this, why isn't it ok for Microsoft to produce its own tablet but it is ok for Google. Isn't Android just as dependant on OEMs as Windows?
    • Re: Microsoft Hate

      So, if someone doesn't like Microsoft's business practices or products they are "haters"? I'd say they are just better informed, or refuse to be MS lawn jockeys.

      You riddle-me-this: How can "journalists" write "hands on" articles about Surface but were not allowed to touch them? Their only source of info would, by necessity, be MS PR claims. How much software was behind that "demonstration"? It looked to me like Surface was running nothing more than a demo or proof of concept program that had stubs behind every function except the ones they pre-selected to demo, and even those functions didn't run well. That Sinosfsky had additional tablets hidden behind the tables, powered up and ready to go, suggests that they expected the software to malfunction. When it did they were well prepared and smoothly got a different tablet and didn't continue with the feature that crashed.

      Why is Surface vaporware? Because it is following the path of LongHorn, the most outstanding example of vaporware so far. Remember it? Remember all the promises about the display, the file system (WinFS), connectivity and user friendliness? What did consumers get? VISTA! It had NONE of the promises but tons of bugs. Microsoft had to RUSH Win7 to market. Many suspect that it is nothing more than WinXP with lipstick and a new dress ... the good old ver$ion treadmill in action.
      • How Cute

        Are you new here? SJVN is pretty much pro-anything-but-Microsoft. This article is a prime example of that, he can't write an article about Google's tablet without taking a swing at Microsoft.

        I haven't found any "journalist" on this site, they are all bloggers who write opinion pieces sometimes disguised as news.

        The definition of vaporware is a product (usually software) announced before said product has even begun development to scare away competition or cast doubt in a competing product. Surface isn't any of those thing.
      • I did read several articles by those who did get a few minutes...

        with the surface tablets. Besides calling demoable hardware vaporware is directly dishonest. It isn't vaporware if you can see it and some can touch it. The courier tablet was vaporware. No actual product, only highly edited video.