It's what you're about online.
In answering that question the choice of a Content Management System becomes critical.
The capabilities of your CMS will determine what you can offer people. Its ease-of-use will determine how quickly you can implement new features.
The combination of Drupal and Acquia gives newspapers the best of both worlds -- a vibrant community to drive the software forward, and serious professional help to make sure you get things right.
Newspapers should feel fortunate, in a way, because some of the shaking out has already happened in this space. Back when I first started poking around here, in 2003, there was far less available. Most of it was almost entirely text-based, if you wanted to scale. Newspapers must scale quickly to survive.
Now you can support all types of files, and the features of most popular social networks. It all goes into a database, to which Acquia has recently added better search capability. Not that there's anything wrong with Google, and integrating with Google features like maps, as well as Google search, is a great way to look big before you get big.
As to all those who are complaining that we "have" to pay you for doing the same bad job you've been doing for years, forget it. Journalists are not doctors, we're cooks, and no one is going to subsidize a failing restaurant. (If you're lucky we'll put Gordon Ramsey on your case -- but that's it.)
The point is that the newspaper business may be dying, but that's like saying the buggy whip business is dying. The opportunity to organize and advocate a place, industry or lifestyle is not going away.
In fact it's getting better. Now that you're magnetic ink the sky is the limit.