Linux and Open Source

Steven J. Vaughan-Nichols & Paula Rooney

Why would Google buy the Twitter open source project?

By | April 3, 2009, 6:12am PDT

Summary: Twitter is a bridge between the laptop Web and the handheld Web. It’s SMS messaging you can view on a browser.

Why would Google spend over $250 million for Twitter, an open source project written in Rails?

This question is leaving many of my friends here at ZDNet scratching their heads. Not the best move, says Sam Diaz at Between the Lines. Un-monetizable, adds Larry Dignan.

It must be about search. Or keeping Twitter out of the hands of Microsoft.

Over the weekend, when I couldn’t think of an open source angle for this story (not Starling, not its open source development assumption, not its APIWiki), I hit upon the answer.

Twitter is a bridge between the laptop Web and the handheld Web. It’s SMS messaging you can view on a browser.

All the little birdies going tweet, tweet, tweet over the President’s economics speech a few weeks ago were doing so on handheld devices. When you ask celebrities about their Twittering obsessions, it comes down to connecting through their hands.

What this means is you can do more than plug AdSense onto the main Twitter page. All the SMS business models of the last decade suddenly become available to you.

We’re talking Premium SMS, baby. Don’t think you can get Web users to pay for delivering short messages they can send for free? What about valuable prizes?

In my personal blog post I offered some other services that could be built on the SMS platform. Point is there are already a ton of them. Twitter can connect this business model, and these revenue streams, to the Web and then, as it grows, add all the models developed for MMS messaging as well.

Add the fact that Google’s cloud can deliver Twitter services more reliably, at lower cost than their present system, and the deal makes perfect sense. The only question becomes price.

That’s where Google’s stock comes into play. It’s down 17% from a year ago, but that currency has held up well against Microsoft (down 31%) and Yahoo (down 55%), so it offers Twitter more upside.

Certainly a bad deal can be done here. Google may feel obliged to overpay, and its execution may prove poor. The best part of this story may be the fact we’re talking about anyone buying anyone at all — it’s been months since we’ve seen anything but fire sales.

So the worst thing that can happen here is that someone might get rich.

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Topics

Dana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983.

Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years.

At the present moment I run only a personal blog in addition to my ZDNet open source blog.

DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air.

My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

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RE: Why would Google buy the Twitter open source project?
Jobs Rana P 17th Dec 2009
so that twitter can provide the best info to their customers..............

http://www.txtimpact.com
(sms gateway and mobile marketing solutions provider)
228 park Avenue S
new York
0 Votes
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Twitter is stupid, for Twits!
itguy08 3rd Apr 2009
It is the most idiotic thing I have ever seeen. I really don't care what you think or "Tweet" about. Nor do I want to "follow" you.

Really pathetic actually....
0 Votes
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I don't like twitter
Linux Geek 3rd Apr 2009
For me twitter is something between a blog and IM.
I don't see it adding anything usefull.
0 Votes
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I don't get twitter...
General C# 3rd Apr 2009
What am I missing?
0 Votes
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You are not hip...
serpentmage 3rd Apr 2009
Seriously this seems to me to be one of those fads...

The Web era is becoming mature and now we are splitting hairs on new ideas...

Search? Google refined it, but it is basically dead from a growth perspective.

Portals? Remember that way back in the late 90's. Now it is a dead concept, with search who needs a portal.

Blogs? Great idea, mini news and very mature.

E-Commerce? Again great idea, but mature and expected. We don't expect more than what we have now, because it works.

Commentable news like Slashdot? Digg is ok, but it never quite hit it big like Slashdot.

Twitter is a hair splitting way of doing IM since it is the only cross-device way of easily doing it. It is not a bad idea persay, but nothing that people would actually pay for.
0 Votes
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Perhaps this will explain it:
B.O.F.H. 3rd Apr 2009
Twouble with Twitters.
0 Votes
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talkback vs tweek?
wkulecz 3rd Apr 2009
How are these talkbacks different that a tweet other than the audience selection process?
Well, first of all, Twitter is *not* an open source project! *Rails* is open source, but the Ruby/Rails *code* that powers Twitter is not something you can download from the web, put on your own server, modify, redistribute, etc.

Now I'm guessing a Rails programmer could look at the Twitter APIs and re-create something like Twitter given beer, pizza and time. But so can Google, and they can buy a lot more beer, pizza and time. happy

Second, while mobiles are "cool" and "trendy", they are woefully inadequate for serious business purposes when compared with a netbook or a laptop. On a netbook, you can get a real operating system -- Windows or Linux. On a netbook, you can get a functioning keyboard and display. A netbook has sufficient RAM, processor speed and hard disk space to support real office applications.

Want to talk to other people? With a headset and Skype (or Ekiga, if you're into open source), you can get VOIP telephony with better audio quality at a lower cost than any mobile device. Sure, mobiles are cool, but I don't think a cost-conscious business can justify them.

0 Votes
+ -
True, but...
DanaBlankenhorn 3rd Apr 2009
1. Twitter brags on how it was built with open
source tools.
2. SMS makes money.
Twitter users pretty much records their whole life habits on the server. Now imagine this: Google buys Twitter, establishes a link between twitter user and google main page user (iGoogle i think it's called) or GMail user etc.

Now say that given twitter user Ann writes: 'bought a new pair of killer heels 2day'. The entire Google advertising network will be aware that this user likes shoes, send her more shoe & shoe accessory ads.

Another example, say Bill writes: 'Got meself a copy of GOW2'. All the people who follows Bill could be good candidates for selling Gears of War 2 to, as it would be a reasonable assumption that Bill's friends will want to play GOW2 with him online. But wait, not all Bill's twitter follower have XBox360 right? That can easily be solved, as twitter user put their daily routine on the server, it'll be easy to identify which of them have XBox360.
so that twitter can provide the best info to their customers..............

http://www.txtimpact.com
(sms gateway and mobile marketing solutions provider)
228 park Avenue S
new York

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