Linux and Open Source

Steven J. Vaughan-Nichols & Paula Rooney

Will Hurd-less HP take a less proprietary turn

By | August 10, 2010, 4:52am PDT

Summary: A me-too proprietary strategy is not viable in the age of open source. You’re either the leader or you’re the low-cost producer. In an era of WalMart and Costco, Hurd bought Sears and Penney’s.

I really thought at first there was no open source angle with the Mark Hurd scandal.

Then Larry Ellison started praising Hurd to the skies and I took another look. (Picture from ZDNet’s Behind the Lines.)

Eric Jackson of TheStreet, a Hurd critic, divides Hurd’s reign into two parts.

The first part was cutting jobs and cleaning up the mess left by predecessor Carly Fiorina. He was good at that.

The second was setting HP up to grow again. He wasn’t good at that, Jackson notes. HP’s stock price has fallen 20% during the Great Recession. Not bad, except IBM’s rose 20%.

Then there were the deals he made while positioning HP for the era of mobile and the cloud. In buying Palm, for $1.2 billion, he overpaid for me-too proprietary technology. He really had no software strategy in the critical area of health care, waffling between support of open source and proprietary systems, looking mainly to sell hardware.

During Hurd’s tenure HP bought EDS and 3Com. That sounds like a services strategy similar to IBM’s, but 3Com and its other networking acquisition, Ibrix, were also me-too proprietary offerings.

A me-too proprietary strategy is not viable in the age of open source. You’re either the leader or you’re the low-cost producer. In an era of WalMart and Costco, Hurd bought Sears and Penney’s.

There were indications, over the last six months, that this message was getting through to Wall Street. HP shares fell in price from about $55 to about $45, before the Hurd resignation. That’s about $40 billion lost, at a time when other boats were rising and Hurd was fudging his expense reports.

So what happens now?

Marc Andreessen (above), who joined the HP board only last year, has suddenly emerged as the major company spokesman in the wake of Hurd’s departure.

This may be because as an investor he backed Facebook, Digg and Twitter. and his venture firm, Andreessen Horowitz, has done both traditional and “super-seed” investments.

Consider some of the things Andreessen has put money into. ReThinkDB, ZeFrank, Burbn. It’s leading edge, even bleeding edge. No 3Com. No EDS. No Palm.

More important, Andreessen’s investments show a vision, clouds using open source in which size still matters. It’s not me-too proprietary, but an amalgam of commodity, open source, and new ideas. And he’s been giving a lot of thought to what a CEO should be — truth-teller ranks high.

Fiorina had a vision of HP as a GM of high tech. Hurd’s view was that of a new IBM, even though that had been done. These open source times call for something different, and a bigger dream.

If I were a betting man I’d bet Andreessen takes the CEO job himself. Even if he doesn’t, the next HP CEO will be Andreessen’s man.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Dana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983.

Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years.

At the present moment I run only a personal blog in addition to my ZDNet open source blog.

DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air.

My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

Talkback Most Recent of 5 Talkback(s)

  • HP should open-source WebOS
    I like this line written by Dana:
    "A me-too proprietary strategy is not viable in the age of open source. You?re either the leader or you?re the low-cost producer."

    So true.

    In portable devices, Apple's iOS is the leader of the proprietary mobile app platforms, and has taken the high-end of the market.

    The only way to succeed against that is to go open-source, which will attract developers and an ecosystem. Closing and locking-down the OS, like Microsoft has done with Windows Phone 7, is doomed to failure, as it cannot overtake Apple in quality/features/desire the high-end (meaning it can only be a low-yield also-ran), yet other open-source operating systems will match or surpass it feature-wise in the mid-range.
    ZDNet Gravatar
    gjafg
    10th Aug 2010
  • RE: Will Hurd-less HP take a less proprietary turn
    @Market Analyst You can either be WalMart or you can be The Limited. You can't be Sears. Hurd's growth strategy was Sears.

    Does that mean HP needs to be WalMart? I don't think it can afford to be, although Hurd was pressing costs in that direction.

    I still don't get why he felt forced to phony up his expense reports. He was so golden there he could have put down "hookers" and the board would have paid off.
    ZDNet Gravatar
    DanaBlankenhorn
    11th Aug 2010
  • RE: Will Hurd-less HP take a less proprietary turn
    HP take a less about it is bank that website attacked from the site support from any soldier site to the light home page is great proprietary
    ZDNet Gravatar
    musdahi
    21st Sep
  • RE: Will Hurd-less HP take a less proprietary turn
    You may be right about being a leader of a "me-too", but ... looks to me like they bought up a bunch of possible future competition, making it moot in the race, plus some pretty good retail/marketing space to boot.
    ZDNet Gravatar
    twaynesdomain
    11th Aug 2010
  • RE: Will Hurd-less HP take a less proprietary turn
    wow! @Blankenhorn the way you burrow into a cavity, with that big brain an hit so hard with them finger tips. Is anyone thinking this guy could of been a S.E.C investigator? with love buddy happy
    ZDNet Gravatar
    cybursoft
    12th Aug 2010

Talkback - Tell Us What You Think

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources