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Linux and Open Source

Steven J. Vaughan-Nichols & Paula Rooney

Will Wordpress jam Drupal with Thelonius

By | June 18, 2010, 6:00am PDT

Summary: Wordpress is not just a blogging platform. It is, in fact, a full-fledged content management system, a CMS. It has been given awards as a CMS, and beaten Drupal in that category.

Wordpress 3.0, dubbed Thelonius, is now available for download, filled with new features and bug fixes, including a merger of its single-user and multi-user versions.

A blog post at the site says the team is taking some time off to focus on other areas of the Wordpress experience, like forums, themes and plugins.

The team said there were over 10.9 million downloads of Wordpress 2.9. It’s released under Version 2.0 of the GPL.

Reaction has been enthusiastic. Bloggers, rejoice says Technorati, and DesignTaxi calls it a fine blogging service, while HTML Goodies hails the delivery of the new content management system.

Therein hangs our tail.

Wordpress is known as a first-class blogging platform. It’s the platform we use here at ZDNet. I have grown accustomed to its face, and most bloggers I know say it puts other blog publishing platforms, like Movable Type (which I also use) in the shade.

But Wordpress is not just a blogging platform. It is, in fact, a full-fledged content management system, a CMS. It has been given awards as a CMS, and beaten Drupal in that category.

Yet that’s not the way the market sees it. Blogging and content management have different markets. Blogging is well-understood by publishers and design houses. CMSs are the property of enterprises and communities.

This doesn’t mean the two types of software are unrelated. I have long believed that the failure of the 2004 Howard Dean campaign had less to do with the scream and more to do with the failure to upgrade from a blogging platform to a full CMS. That failure cost Iowa, and the dispiriting Iowa loss caused the scream.

The two blogger-consultants who recommended the upgrade to the Dean campaign were Jerome Armstrong, who now helms MyDD.com, and Markos Moulitsas of DailyKos. Both were engaged in such an upgrade when they made the recommendation. Kos now has the left’s largest online community and SB Nation, a competitive sports site.

The point is non-political. The market sees a CMS as big boy software, a blogging platform as mere publishing.

Since the launch of its commercial arm, Acquia, Drupal has solidified its niche in the CMS space. Wordpress, meanwhile, has stuck to its knitting, hence commentaries like this one in FastCompany, 6 reasons small businesses need Wordpress.

CBS, which owns ZDNet, is not a small company. We depend on Wordpress. How about a story about 6 reasons big companies need Wordpress, with examples?

I think Matt Mullenweg’s team might be well advised to spend less time working on the software, working in their business, and more time working on their business, seeking a way past Drupal. Mobile platforms represent a new opportunity to shake things up, but it won’t happen unless y’all make the competition explicit.

What open source needs right now is a good old-fashioned marketing war. Wordpress vs. Drupal, Wordpress.com vs. Acquia.

I’ll get the popcorn.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Dana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983.

Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years.

At the present moment I run only a personal blog in addition to my ZDNet open source blog.

DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air.

My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist for nearly 25 years and has covered the online world professionally since 1985. He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of other publications over the years.

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RE: Will Wordpress jam Drupal with Thelonius
gorians Updated - 8th Sep
blogger-consultants who recommended the about it is bank that website attacked from the site support from any soldier site to the light home page is great upgrade
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Plone 4: Three times faster than Drupal, WordPress, Joomla
Dietrich T. Schmitz, ~ Your Linux Advocate 18th Jun 2010
Compared to Plone, these tools are 'toys'.

http://jstahl.org/archives/2010/01/19/plone-4-three-times-faster-than-drupal-joomla-or-wordpress/

What swayed me?

Security
http://plone.org/products/plone/security/overview

Security Metrics
http://plonemetrics.blogspot.com/2009/04/plone-security.html

Salient Features
http://plone.org/products/plone/features/3.0

Plone goes further than any other CMS in capability and extensibility.

Yet, in spite of its complexity, it is SIMPLE to use.

The Plone ecosystem is rich and active with Plone 4 now in beta 4 for which I am doing extensive testing.

Take a look at my site, which is Plone 3, Dana and see for yourself.

I wouldn't kid you. wink
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By "jam" do you mean
jwalling 18th Jun 2010
By "jam" do you mean: slowdown Drupal's rapid growth or make it taste better?
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blogger-consultants who recommended the about it is bank that website attacked from the site support from any soldier site to the light home page is great upgrade
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Acquia is not the commercial arm of Drupal
borismann Updated - 18th Jun 2010
Dana, I don't know if we need to leave a comment on every single one of your articles, or if perhaps you don't actually read ANY of them.

"Since the launch of its commercial arm, Acquia" -- Acquia is not and will never be the "commercial arm" of Drupal. There is a large ecosystem of companies providing services around Drupal. Acquia is one of the larger ones, but it is NOT the commercial arm of Drupal.

Please fix!

It would also be nice if you used the current icon for Drupal, rather than one that is 4+ years old. See drupal.org/druplicon
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Its the ecosystem
jwalpole 19th Jun 2010
Remember that a successful software platform (Open source or not) has to come with a grown up ecosystem. While WP 3 is definitely a better CMS, the community around it seems destined to stay on the blogger side of things where in the Drupal community we aspire to build complex things and keep pushing the bar upwards. Design firms love WP, but design firms dont launch serious sites, they design them.

Also, I second Boris' comments about Acquia. It is a bit annoying that everyone in the media says that so matter of factly when even Acquia is saying it is not true. Last time someone from Acquia itself (Bryan House) had to correct you I believe.

Despite that, I do enjoy your columns on OSS happy
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Oy... where to begin...
gregg@... 21st Jun 2010
Hmm. Boy... I dunno. Calling WordPress -- even in its new incarnation -- a true "content management system" (CMS) of the type that is Drupal... hmmm... boy... I dunno.

Don't get me wrong, I like WordPress... and, truth be told, I actually don't much like Drupal, except that I recognize its sheer, unmitigated power and potential in the hands of a gifted coder. It's hard to beat that, even with Plone 4... the love for which by Dietrich T. Schmitz, here, I can certainly appreciate. Plone 4 is, indeed, something.

And admiring the power of Drupal brings me to my next "I dunno," and that's Dana's take on the whole Dean campaign and both Drupal's role, and WordPress's lack thereof, in it. It's easy to look back, six years later, with 20/20 hindsight and an obviously poor memory of what was both going on then, and then available, and take pot shots. The technology moves so fast, I guess, and we've all so learned to adjust accordingly, that I sometimes fear that we look back on the past and its technologies and collective wisdom from the perspective of our knowledge of (and concomitant wisdom about) current technology, and we inadvertently revise history.

What the Dean web team did with Drupal, and from it what would subsequently become CivicSpace, changed the very landscape of American presidential (and congressional, and even local) politics; and paved the way for the Obama campaign's even MORE successful and effective Internet presence which edures and expands to ever more involved usefulness and effectiveness even to the moment.

Notably, WordPress wasn't anywhere NEAR either web site, and for good reason: It's not a true CMS, no matter WHAT Dana, et al, might think or say; and I'm surprised -- and even a little irritated, to be candid -- that this point even has to be made...

...again.

Granted, WordPress (WP) comes closer to being a true CMS than almost any other blogging engine... but that's pretty much really only because its users have, for a little while, now, been able to create their own fields in the WP backend... and that one thing, alone, is what contributes most singularly to the blurring of the line.

But it has taken WP until this new Thelonius release to finally get its menuing, taxonomies capabilities, and an embarrassing long list of other features even CLOSE to being on par with real CMS systems, most of which only, oh-by-the-way, are capable of blogging, too. WP, no matter WHAT its blindly loyal supporters claim, is still a blogging engine which, oh-by-the-way, is capable of pseudo-replicating a true CMS if one will simply take the time to do it.

Dana's thinking (and Jerome Armstrong's, and Markos Moulitsas's, too) -- in fact, their very paradigm -- is part of what's WRONG with today's worldwide web. Yes, the Web 2 look and feel when something less trendy just for trend's sake will do, and web sites which require registration just to post a comment, and the whole way that social networking works, pluse web site owners running roughshod over everyone's privacy rights...

...all of those things, among others, are certainly also what's wrong with today's worldwide web. But high on my list of things which drive me to distraction on today's Internet is the ease with which those of Dana's, Jerome's and Markos's ilk embrace the blogging format as the normative method of mounting a web site...

...which, as long as the site's primary (strike that, and make it "sole") purpose is being a blog, that's I suppose that's perfectly fine. But I have had it up to here with web site owners who think that a blogging engine is good enough to be the entire CMS for a more traditional web site, of which blogging should, by rights, be only a part. The opening page of such sites is a list of postings when it should be a "here's what we are, who we are, and what we do" page. It, and the product and/or services pages, and the "About Us" or the "Contact Us" pages (just to name a few) of such sites should not be mere blog postings, as tends to be the case with web sites whose owners mistakenly think that WP is (or that Joomla, or any number of other BLOGGING engines are) actually CMSs.

They're not, and the incessant driving of that square blogging engine peg into the round hole of what SHOULD be a true CMS is maddening! It's ruining the Internet and one's ability to quickly, intuitively and SUCCESSFULLY (at least within a reasonable period of time) navigate the darned thing! To them I say: Read a usability study, for godsake!

Yes, it's true that WP can be made to look and feel like a more traditional web site which does not necessarily have blogging as its primary purpose; but the blindly-WP-loyal Danas, Jeromes and Markoses of the world won't bother actually DOING it. They think that it all can just be a blog, and that's good enough...

...and they're wrong! They don't get it. And they're screwing up everything.

So why does it surprise us, then, that they keep calling WP a true CMS (question mark intentionally not used). After all, just look at their wacky collective perspective!

Blogging is just one (of MANY) things which people do on the Internet; and few, indeed, are the web sites which can be laid out, throughout, as a blog. If one wants to create a web site which has the look, feel, aesthetics and behavior that a fully-featured, properly-functioning modern site is really and truly supposed to have, then blogging (unless the sites sole purpose is that) should be but one function on the horizontal menu or tabs across the top of the page. All else should be more traditional, familiar and easily navigable.

Only a true CMS can provide that capability with aplomb. No blogging engine which, because of a few features which can be counted on one hand with fingers left over, and that happen to be capable of blurring the line a little between the blogging engine's core purpose and that of a true CMS, is up to the task.

As for the sentences "logging is well-understood by publishers and design houses" and "CMSs are the property of enterprises and communities," my response is: Only if the IT director at the publishing house either doesn't know what s/he's doing, or thinks like Dana, Jerome and Markos...

...er... oh... wait... I'm sorry...

...that was redundant.


_____________________________
Gregg L. DesElms
Napa, California USA
gregg at greggdeselms dot com
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Boy... sure do love that WordPress
gregg@... 21st Jun 2010
Dana, et al, suggest that WordPress is on part with REAL CMS's, and proudly point out that it's what's used here...

...yet whatever this WordPress page uses as the code which drives these comments mistakenly interprets a letter "b" in square brackets as an HTML tag (ala BB code), and so removed the "b" in the word "Blogging" and then made bold the rest of my words in my earlier comment post...

...and now when I try to correct it, I keep seeing "Done, but with errors" in the lower-leftmost corner of my browser window when I click on the "Save" button, and it won't take the edit/correction. So now my earlier posting will live forever with mistakenly and weirdly bolded final words.

Oh, yeah... WordPress is just as good as Drupal and other true CMSs. What was I thinking.



_____________________________
Gregg L. DesElms
Napa, California USA
gregg at greggdeselms dot com
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Random Tangents!
akteta 22nd Jun 2010
Wow, what a bunch of random tangents thrown into an article all for the mere effect of stirring the pot.

What a ridiculous article.
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Guys, I don't think the debate should be about Wordpress vs Drupal. Not at this stage. I think the debate is DIY vs Software Services. Look at what a smash hit a blogging service tumblr that has it's act together is doing.

Why people are pushing the CMS brand names into the spotlight is beyond me. Either one could fall apart next year. Jmo...

But same goes for a blogging service like tumblr or a Twitter too...
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Drupal is a Framework and CMS. You can do much using his GUI, and lots of more developing over his modular system. This article just compare the CMS face of Drupal vs new CMS borned face of Wordpress. Also drupal will put to arena the Drupal7 Framework.

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