More incredible iPhone numbers: 33% of surveyed plan to buy!

More incredible iPhone numbers: 33% of surveyed plan to buy!

Summary: I tend to get a little skeptical when I read stuff like this but according to Lightspeed Research who conducted a survey days after the release of the iPhone, just about one third of the nearly 40,000 people surveyed plan to buy one and 90% of them had heard about the iPhone. That's a stunning accomplishment no matter how you slice it.

SHARE:
TOPICS: iPhone, Mobility
8

I tend to get a little skeptical when I read stuff like this but according to Lightspeed Research who conducted a survey days after the release of the iPhone, just about one third of the nearly 40,000 people surveyed plan to buy one and 90% of them had heard about the iPhone. That's a stunning accomplishment no matter how you slice it.

Consider these findings from the survey:

  • Thirty-two percent of those who do not currently own an iPhone stated that they do intend to purchase one, with 8% planning to purchase in the next 3 months and 22% planning to purchase some time in the future.
  • Respondents ages 44 and under are planning to purchase at a rate higher than those ages 45 and over. Forty percent of respondents ages 18 to 24 said they are planning to purchase an iPhone some time in the future, followed closely by 25 to 34 year olds (36%) and 35 to 44 year olds (33%).
  • The research shows that nearly 90% of the respondents have heard of the Apple iPhone.
  • Among those surveyed, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of those 45 or older purchased an iPhone.

That's simply incredible. There must be even bigger smiles in Cupertino right now. And I'm betting the folks at AT&T are pretty happy campers as well. Verizon? Not so much.

Topics: iPhone, Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

8 comments
Log in or register to join the discussion
  • Repeat that, please?

    [b]Among those surveyed, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). [i][u]Only 9% of those 45 or older purchased an iPhone.[/u][/i][/b]

    Marc, I'm fairly sure you mean that only 9% of those that purchased an iPhone are 45 years old or older. I'd have to see some SERIOUS evidence that 9% of the demographic purchased the phone... especially since I've seen exactly <i>no one</i> sporting one in my neck of the woods (and at the moment I'm working at a big honkin' international).

    Without looking at the questions themselves it's difficult to determine how much weight to put on the statistics you've quoted. For instance: 33% "plan" to buy. But what do they mean by that word "plan?" Is it actual intent or an expressed desire?

    The demographic is telling, and not terribly impressive, truth be told. When I was in the 18-24 demographic myself I "planned" to buy a De Lorean. That doesn't mean they sold one. Certainly, most of the respondents have heard of an iPhone. Just seeing one of the slick commercials on TV counts. But are most of them also aware of the cost? Are they aware of the two year lock-in to AT&T as your service provider? If that information is presented to the respondents, how does it affect the responses of those that "plan" to purchase one? What part of that number represents future sales vs. wistful stares?

    Without revealing the methodology, statistics are completely useless and I just can't get excited over them. At all. After all, if you put your head in the oven and your feet in the freezer -- statistically speaking -- you're comfortable.
    dave.leigh@...
    • Lies, damn lies, and statistics

      Dave - you know that old saying, right? Like I said at the outset of the post, I'm always a bit leery of studies like this but the numbers, even weighted with a fair degree of skepticism are still extraordinary. And, while I get your point about intent vs. real action, your De Lorean dreams as a young(er) person are a bit off the scale of achievability relative to the acquisition of a phone. Myself? I intended to buy a Porsche (still haven't reached that goal).

      ;^)
      morchant
      • Porsche? I'll settle for...

        a Subaru Impreza WRX STi
        D T Schmitz
  • I'd question these numbers...

    ...but I respectfully defer to Mike Cox. ;)

    Seriously, these are exciting times especially for Apple enthusiasts and rightfully so!
    D T Schmitz
    • Glad the company expanded on the business...

      ... of producing expensive but stylish computers into extravagant but stylish mp3 players and now into extravagant but stylish cellphones.

      When Apple produces a pen, I probably will be able to afford it after I sell my MontBlanc.

      The company has dropped the word Computer from its name. Probably improve profitability to drop Macs from the product line.

      Maybe that's next year's surprise announcement: The Mac name is being sold to Lenovo.
      Anton Philidor
      • Dell also changed their Name

        Way back in 2003. Are they still selling computers or not?

        http://news.com.com/2100-1041-999791.html
        "The board feels that changing the name from Dell Computer Corp. to Dell Inc. will better reflect the Round Rock, Texas-based company's recent transition from a focus on selling mainly desktop and notebook PCs to a strategy based on a broader product line that includes servers, storage, services and other products."
        dave95.
  • Numbers not credible

    There is a long distance between saying "yes" and shelling out the cash (and signing an AT&T contract). I'd be rather amazed if the actual sales come anywhere near the numbers implied by this survey.
    davew9897@...
  • Snake oil sells well too

    A triumph of advertising over a feature poor bit of tech.
    tonymcs@...