Microsoft's splintered DRM will kill Zune

Summary: I thought things couldn't get any worse for Microsoft after the Vista licensing fiasco, the WGA fiasco, and the XBox 360 fiasco but this one takes the cake.  I'll even bet that the folks at Apple are ROTFL at this latest Microsoft misstep.

I thought things couldn't get any worse for Microsoft after the Vista licensing fiasco, the WGA fiasco, and the XBox 360 fiasco but this one takes the cake.  I'll even bet that the folks at Apple are ROTFL at this latest Microsoft misstep.  Microsoft's own Channel 9 blog has coined the term "Plays for Maybe" (via David Berlind's blog) in a brutally honest way asking:

I really don't get how the biggest software co. in the world - sets up a huge network of partners to trumpet their own technology: "plays for sure" - then when it itself enters the market - refuses to use it.

Here is a message to Microsoft:
WHAT ARE YOU THINKING!  I bought a "Plays for Sure" device and I bought and rented music for it and now you're telling me it was all a joke.  Well this has forced me to come to these two conclusions if you continue this course.

  • Stop buying all Plays for Sure devices and music
  • Don't buy Zune because you've splintered your own market

One of the main reasons I chose to go with Microsoft's DRM technology is because I have a choice in who I buy my hardware from.  I have no problem if Microsoft is one of those hardware manufacturers in the Plays for Sure ecosystem, but abandoning Plays for Sure and your customers and partners will kill whatever market sure you have.  You're not Apple; you can't get away with selling your own service for your own device exclusively.  Wake up before it's too late.

[poll id=4] 

Topic: Microsoft

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

134 comments
Log in or register to join the discussion
  • Well....

    .... now you know why so many people get worked up about WGA, OGA, XGA, etc, etc. It may only affect a very small percentage, but when you're one of that group it affects YOU 100%!

    I think this is actually a good example of what worries a lot of people, governments included. It is not the first time that Microsoft has a defacto "standard" which it then drop. Office 2000 (or was it office 97) had .DOCs that were incompatible with the previous version and the hue and cry resulted in the "Word 6.0" filter for backwards compatibilty. This is why governments are interested in ODF because it takes control of the document format why from a single vendor.

    Sorry George - but this is Microsoft being Microsoft. I wish they'd behave more sensibly.
    bportlock
  • No, duh

    Microsoft's strategy has always been about controlling the data, so
    what did you expect?
    frgough
  • Oh hell, the Zealots are going to keel over...

    You bashed Microsoft and now they have nothing to complain about. I doubt you will get very much critical feedback for this blog entry.
    nucrash
    • Here it goes...

      Anyone who buys DRM enabled music is an idiot.
      ju1ce
      • +1.. why buy DRMed music in the first place..

        at least if you don't have an easy method at hand to strip off the DRM handy. if any authorities are listening i don't endorse that in any way though ;)

        but seriously, why put the handcuff on yourself... buying DRM'd music means if you want to listen to to YOUR music you have to associate yourself with the DRM holder for the rest of your life.. i'm not down for that degree of commitment..
        doctorSpoc
        • Exercise your power

          You are the consumer, you have the final say here. If you don't buy crippled music, they'll stop trying to sell it to you.

          It's that simple. Act in your own best interest.
          tic swayback
    • Interesting

      Yes, it's quite interesting that even the Windows zealots realize that
      George's criticism of Microsoft is a very rare thing. Thanks for
      admitting that.
      jragosta
      • Balderdash

        George criticizes what he doesn't agree with. This is an occasion where he doesn't agree with Microsoft. He never said that he liked their business practices, just that their products have become superior.
        nucrash
        • Yet....

          Yet his criticisms of Microsoft are rare enough that one of you
          Windows zealots had to start a sub-thread pointing out how rare it
          is.
          jragosta
          • How Dare You call me a Windows Zealot!!!

            Apparently you don't pay attention to previous posts. I rarely support Microsoft in any of their ventures and go even further to attack some of the intentions of the Bill and Melinda Gates Foundation from time to time. For instance, when they spend money on elections to secure money threw federal and state funding.
            nucrash
        • I said some products were better

          "just that their products have become superior."

          I didn't say Microsoft products have become superior. I only point out the nonsense attacks against MS products and that some Microsoft products have worked out nicely.
          georgeou
          • Sorry, that was more of my Opinion

            You are right about the nonsense attacks though.

            ODF is a good example. Firefox Exploits is sometimes another. I still feel that even though security is no longer a factor, usability is.

            Windows CE, Windows NT, Microsoft Office, Internet Explorer, SQL Server, Front Page, and many more were laughed at by the public when Microsoft first released them. Overtime other companies failed to compete or Microsoft used their monopolistic powers or Microsoft finally came out with a product worth while.

            While these attacks do exist, until better products exist, there is very little room to attack. The iPod is a locked in solution, but when Apple created it with iTunes, they didn't abandon DRM customers. Although if you think about this, the DRM customers should really review their history more. I think IBM managed to get burned by this type of Microsoft behavior on at least two occasions.
            nucrash
      • Oh, too easy!!

        [i]George's criticism of Microsoft is a very rare thing.[/i]

        Maybe MS rarely deserves criticism? Are you suggesting that George should [b]make up[/b] criticisms like you do?

        Hey jragosta, find any more Vista viruses that rely on features that aren't even in Vista? HAHAHAHAHAHAHAHAHA!!!! How are you coming along with that whole "versioning" concept... you know... how an OS can be shipped with one version and then offer another version for manual download and install? I know, it's complicated but if you really tried, I'm pretty sure you can figure it out. I [b]believe[/b] in you jragosta! ;)
        NonZealot
        • Good oen

          "Maybe MS rarely deserves criticism?"

          That's pretty hilarious. How much does Microsoft pay you to say
          that?

          "Are you suggesting that George should make up criticisms like
          you do?".

          Since you're obviously incapable of comprehending simple
          English, let me clarify it for you. I'm trying to get George to STOP
          making things up.

          And where did I make up criticisms? Are you still pretending that
          Windows doesn't have security problems? That's a stupid
          position - even for you.
          jragosta
          • Strawy? Is that you?

            [i]Are you still pretending that Windows doesn't have security problems?[/i]

            Never happened, nice try.

            [i]And where did I make up criticisms?[/i]

            Um, how about your Vista virus that relied on a product that isn't even in Vista? How about claiming that the ActiveX XML exploit has affected huge numbers of computer users? You can't even point to one! So those are 2 from this week. I won't bother going back to find the dozens of other criticisms you made up. Sorry, you just aren't worth it. :(
            NonZealot
          • The line between reality and fantasy gets blurred with you

            It has been shown that you cannot distinguish reality from fantasy in here before. Your credibility has even been rubbished by a pro-Mac poster who know you from Usenet. Its over jragosta, time for you to move on to another board.
            Scrat
      • This is a legitimate complaint

        Unlike the Apple apologists who vacuously "claim" they recognize Apple isn't perfect, yet defend against virtually any and every complaint flaw or vulnerability reported in an Apple product; most Windows users do honestly recognize that neither Windows or MS are perfect and are more then willing to bash Microsoft when they engage in stupid behavior.

        I have often said that I have no grudge against, or particular dislike for Apple or Linux and as a Windows user I feel there is plenty of genuine problems with Microsoft and Windows that one can complain about. This kind of thing is one of them. I for one am sick to death of any of the software/hardware/media producers that have decided its fair to play these kind of DRM games with the public.

        Its quite clear that all these companies who are indulging in this nonsense care little enough about possible adverse effects on the public that they are more then willing to engage in an endless series of efforts to control media far beyond what the public has ever been willing to accept. And it is of course ridiculous, as despite their most ferocious and draconian measures I'm sure if you asked any of them if they have yet to make a serious dent in the pirating industry they would all say 'NO'.

        But we know that their efforts have definitly caused serious problems for a number of honest consumers and have created confusion and frustration among many consumers who expect simple cross platform compatability when they purchase music.

        It's a classic example of the old story of trying to hang onto something too tightly only to watch it eventually slip out between your fingers. In their overblown efforts to prevent pirating they are alienating so many consumers from purchasing music at all I fail to see how the financial trade off is going to be profitable enough to be worthwhile.
        Cayble
  • One Problem with the article

    In the article you imply that Microsoft is abandoning Plays for Sure when in fact that is not the case. Microsoft intends to compete with Plays for Sure with Zune. It would be truly foolish to abandon Plays for Sure until you sure that Zune is viable.
    ShadeTree
    • Key word: "until"

      ---It would be truly foolish to abandon Plays for Sure until you sure that Zune is viable.---

      Okay, so what you're saying is that MS plans to play it safe and continue to string along their partners for a while before cutting their throats. Fair enough.
      tic swayback
      • Not necessarily the evential outcome.

        Your assuming Zune will win and that there is no room for competing products. There is another choice which is both survive and flourish. Competition will determine the outcome.
        ShadeTree