Tech Broiler

Jason Perlow and Scott Raymond

Ethics of Code

By | September 13, 2010, 5:22pm PDT

Summary: Are companies that turn their customers into unpaid beta testers getting a free ride?

Remedial Comics

I am not a programmer. I have, however, worked closely with them over the years in my role as a system administrator. In a properly constructed development environment, there is a fairly standard process for writing applications and putting them into production:

  1. Write and test code locally on development workstation/server.
  2. Submit code to version management system.
  3. Deploy code to staging environment.
  4. QA testing in staging environment.
  5. Return to step 1 to squash bugs detected in step 4.
  6. Deploy code to production server.
  7. Final QA testing. Any show-stopping bugs at this point send the process back to step 1.

Unfortunately the development process in a very small startup company may end up cutting corners because they cannot afford a separate staging environment or experienced QA testers that can find issues and debug the code. There may not even be a proper version control system in place to keep track of what went wrong and which build of the software the problem occurred.

It’s understandable that small startup firms can’t afford to pay for a good process that controls quality; all too often, however, these bad practices are carried forward even when they finally can afford it. It may eventually affect their business financially if they don’t manage to get control of their code and maintain standards. Some companies do learn; they hire the right people and build the right environment to facilitate good development practices. Others do not, and they spend the entirety of their existence getting bug reports from users and playing catch-up with system patches.

Larger software development companies–such as Microsoft, Oracle, Adobe–stick to established coding practices and launch their software when they feel it is stable enough to go to market. Of course, this isn’t always the case. Microsoft had an embarassing experience with the launch of Windows Vista; it was slow, bloated and buggy. It was an unpolished product and it showed. In comparison, their launch of Windows 7 was dramatically better, with a much more stable, mature product.

Many software publishers also provide early beta testing programs so that customers can try out the new software before it’s ready to ship in exchange for their participation in bug testing and reporting. This can be both good and bad–the technically savvy users usually know what went wrong and can help determine the cause of a bug. The technically unsavvy people, however, may be unable to provide any more information than “it locked up”. Anyone who has done help desk work knows what I’m talking about. And if you think I’m kidding, take a look at Not Always Right.

There is a darker side to this practice, however. All too often there have been customer complaints about companies that knowingly and deliberately release unfinished, inadequately tested software so they can get free beta testing from their customers. The most egregious offenders of this practice are MMO game publishers. I am not going to go into detail of which MMO publishers did this. I will, however, provide links to articles with examples of developer issues.

To be fair, one of the most frustrating aspects of publishing and running an MMO game world is supporting it. You need to have a distributed server farm, you need service people to administer customer help in-game, you need to police out the spammers and bots. Some publishing companies work in conjunction with a MMO management company like NCsoft or Turbine, providing the software while the management company handles the day-to-day aspect.

There’s also the aspect of deadlines and shopping seasons. If you’re publishing a software package that could make or break your company and you miss the Christmas shopping season, you could find yourself out of business by January. Many publishers take the risk of pushing out an unfinished product with promises that the rest will be delivered “real soon”.

The problem with these issues is that the customer is the one that ends up paying. Collectively, people are paying billions of dollars to be unpaid beta testers. They are paying for the “privilege” of being saddled with unfinished and sometimes unusable software because the developer either couldn’t afford to meet their deadline, or deliberately rushed to release in order to save money and make the user pay to be their tester.

Personally, unless it is stated up front that I am going to be compensated in some way for my efforts of providing free QA and testing to the software developer, there is no way I am going to pay for an unfinished, buggy application that wasn’t ready for market.

It doesn’t look like there are any real solutions to this dilemma. Software publishers have no financial incentive to improve their development/release practices if releasing software early saves them a boatload of cash. And there will always be people willing to pay through the nose for an early release of software even knowing that it might not be functional enough to use.

The real solution for customers, however, is to hit the developers where it hurts the most: in the wallet. Don’t buy those unfinished applications. Don’t pay to be someone else’s guinea pig. Unless a software publisher offers you discounts, free addons or services, there is no reason why you should give of your own time and effort.

A software developer that has an open beta test period where customers are given free access to use the software and services in exchange for testing is doing it the right way. You’ll get more evangelists for your product if you treat these early adopters with respect instead of looking at them as free labor.

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Topics

Scott Raymond has been a technologist and system administrator for over 25 years.

Disclosure

Scott Raymond

I am the IT Manager for a high end audio and network systems integrator in northern Califronia. My wife works at Adobe Systems, Inc. Whenever I write an article that might involve Adobe or its products, I add a disclaimer at the top of the article to make sure she is not involved in any way. We have a small bit of stock with AT&T and no other major investments that would cause conflict.

Biography

Scott Raymond

Scott Raymond has been a technologist and system administrator for over 25 years. Starting as a hobbyist in his teens, Scott quickly learned that he could translate his passion and knowledge into a full-time career. He currently works as the IT Manager for a high end audio and network systems integrator in northern California. He has written technology articles for various publications in the past and began contributing to ZDnet as a guest blogger on Jason Perlow's Tech Broiler. Scott and Jason met in New York in the 1990s where they co-managed the New York City Palm Pilot Users' Group.

In his spare time, Scott is a trained chef and avid bicycling enthusiast, as well as a voracious reader of historical, science and horror fiction. He is a huge fan of pop culture, with a wide range of interest in TV shows, movies and games.

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RE: Ethics of Code
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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Sad but true
wackoae 13th Sep 2010
Most of today's RTMs are barely beta quality.

Until recently, an OS brand wasn't good enough to use in production before the 2nd Service Pack was released.

Oh, hell ... some companies don't even perform any SQT before releasing a new version (what was the name of that robot sounding OS??).
@wackoae From the day we are born we are Beta Testers in Life. Software is more like living people than the engine in your car in that there are no real Warranties or Guarantees. In fact with software it can never be called a finished product!

And if you're Fruity (like in CrApple) enough to be referring to Android as that robot sounding OS, i think you've turned sour for obvious reasons. It's now killing your favorite Desktop OS-X wantabee a mobile OS.... iOS!

Android is on something like 10 times more carriers around the World and you can't count the number of manufacturers from big to small who are putting it not just on one phone or device but on everything they make!

That should account easily for the massive reception it's getting globally and it still hasn't been bit in PWN2OWN like CrApple's Safari and iOS (supposedly finished products with zero problems)! haha....

That's because it belongs to the people and developers who write it, not to Corporate Fruit Cakes bent on picking YOUR pockets in order to take more $$$ into their next life in HELL! lol... have a nice life being slaves to Da Man.... like in buddies to Steve & Steve!!! btw... this story has nothing to do with Operating Systems. It's more about the programs that run on them and in particular..... online games!
@wackoae Only to diss Android OS which isn't even a game. But just to steer the top comment in the right direction, this is a list of examples of online MMO's that are doing it right. The real innovators and although they're some small companies on the list, invariably the top games are from the heavy hitters:

http://www.massiveonlinegamer.com/news/special-features/789-the-top-20-most-influential-people-in-mmos-in-2009
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RE: Ethics of Code
CobraA1 13th Sep 2010
"It doesn?t look like there are any real solutions to this dilemma."

Sure there is. Forget any schedule whatsoever. It's done when it's done. If it ain't finished, don't release it. Don't write software on hard deadlines. If it can't be done by Christmas, don't try to force it to be done by Christmas. Buyers will come no matter what the season is if the product is really a great product.

That's the principle that Blizzard (the owner of the world's largest MMO) uses, and it works. I think it's one of the many reasons WoW is the world's largest, and why many "WoW killers" have failed miserably to defeat WoW. Blizzard cares about the quality of its products, and it shows.

"A software developer that has an open beta test period where customers are given free access to use the software and services in exchange for testing is doing it the right way."

Totally agreed. Gotta have a real beta test before the product is launched.
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Sorry, Blizzard failed us.
x21x 13th Sep 2010
@CobraA1
What you described is what Blizzard USED to be. I don't know when you bought WoW but if you bought it when it was first released you could not play the game barely for the first month. It took probably a year to get an actual working release process for WoW.

As for their latest game Starcraft2, the game was and is incomplete to this day. As a beta tester for starcraft yes its a fun game, yes we will play it. But did we feel it was production ready? No. We told blizzard this and we got the cold shoulder. Blizzard stopped caring about us after they started making N number of billions of dollars per month. Heck, they even sold beta keys for sc2... lol
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RE: Ethics of Code
CobraA1 14th Sep 2010
@x21x

What issues did Starcraft 2 have? Seems to work fine for me.
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I was there at Release and in Open Beta of WoW
dragosani Updated - 14th Sep 2010
@x21x

Open Beta worked great. I did not have any issues in Open Beta at all. Release was unplayable because they simply could not meet the demand. They kept opening new realms as fast as they could get hardware. The new subscribers kept signing up faster than they could roll out hardware. WoW wasn't unplayable because of software bugs. It was unplayable simply because the hardware couldn't keep up with the user base. That is also why they implemented the queue for logging in (remember waiting for half hour to hours to log in after 6:00 pm). The hardware just could not keep up with the demand. Before WoW MMORPG subscriptions were counted a success if they were in the high 10,000s or low 100,000s range. The success of WoW just took Blizzard completely off guard quickly moving into the 1 million user mark.

The growing pains of WoW were simply unprecedented in any MMORPG. I fully believe a lesser company would have complete buckled under that kind of pressure. It just wasn't a software issue. The software worked correctly under the conditions that it was designed for.
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RE: Ethics of Code
fatman65535 15th Sep 2010
@CobraA1

You forget that companies have owners and investors who demand ever increasing profits. Damn the release schedule; you better get it out in time to make this quarter's numbers, OR ELSE!!!!

That's is the mentality you are dealing with.
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RE: Ethics of Code
CobraA1 Updated - 13th Sep 2010
. . . and oh, yeah, reminds me of STO (Star Trek Online), which had a pretty bad launch itself. Great game, but they went with "industry numbers" to predict the number of players who would try the game based on the number of units sold - big mistake! Apparently, the "industry standard" is that a relatively small number of people who buy it actually try it or something like that.

Never mind that we're talking about a show that was a total cultural phenomenon and we even named a space shuttle after one of its fictional spacecraft. Oh no, they were gonna stick with the "industry standard" numbers and get totally swamped for a week while they scrambled to get as many servers up and running as they could!

Tip for anybody trying to launch an MMO based on a huge cultural hit like Star Trek or Star Wars: Expect everybody who bought the game to try it. Don't be another STO.
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RE: Ethics of Code
WBAdairJr 13th Sep 2010
Some really major companies introduced a new nadir of quality in the computer industry. In fact, a few years ago Ray Norda said just that about one of them.
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RE: Ethics of Code
cybursoft Updated - 15th Sep 2010
@Jason Perlow & Scott Raymond cute comics ! But i disagree ,Todays software writers are writing things that were unimaginable years ago. And when the methods are taken out of context you make it sound bad. In my opinion common users are the best beta testers because they do ridiculous things that normal computer users wouldn't.
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RE: Ethics of Code
clfitz 15th Sep 2010
@cybursoft
We may be the best beta testers, but the CODERS should pay US, not the other way around. I'm sick of paying them to do their work.
@cybursoft
"In my opinion common users are the best beta testers because they do ridiculous things that normal computer users wouldn't. "

Aren't the common users normal? Or are normal users uncommon?

Or did you mean to say something different than what you said?
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RE: Ethics of Code
cybursoft 15th Sep 2010
Software is the only Industry that is kicking as* the web pages are better then ever the little flash that bust a candy bar across the page is totally cool. No giant poop up of crapware , And the games detail unbelievable.Don't worry i still love love you @ ZDNet :X
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RE: Ethics of Code
clfitz 15th Sep 2010
Scott and Jason wrote: "The real solution for customers, however, is to hit the developers where it hurts the most: in the wallet. Don?t buy those unfinished applications. "

That sounds fine in theory, but in practice, you don't know how software will work before you open the package and install it (unless you read sites like this one.) And once that package is open, you're pretty much stuck.

Sooner or later, some sharp lawyer is going to come up with a way to make a class-action lawsuit work, and the same people who are sticking it to us now are going to cry like babies when the fork is pointed the other way. I hope, anyway.
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RE: Ethics of Code
Third of Five 15th Sep 2010
@clfitz I'm actually surprised that there hasn't been a lawsuit already (or that I haven't heard of one if there has). It seems as though software is the only market in which there's no legal guarantee or recourse that the product will work properly upon purchase.

While I am aware that you are purchasing a license to use the product rather than the product itself, what happens if you purchase the license to use a product that is unusable? Would that not make the license essentially defective?

Heck, even in the case of cars that are sold "as is" at a lot, there are still protections against being sold a vehicle that flat out doesn't work. And more analogous to this, even if you rent or lease a vehicle, you would have avenues of redress available in the event of a defect.

I am not demanding perfection, I am simply demanding that some standard of quality be upheld. Since the manufacturers retain ownership in the case of software, one would think that this would increase their liability for the quality of the product, rather than virtually eliminate it. I think that if a massive lawsuit bankrupts a company over a defective product, the rest of the companies will fall in line and realize that quality control is a big deal.
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Make sure Microsoft reads this
Kuby 15th Sep 2010
MS Windows is in such a rush to market it does little in quality verification. MS gathers all the "1st on the PC block" Win OS guru's COMPLAINTs/BUGs and create SP1! I tell all never but NEVER upgrade a WIN OS until three months after SP1 is released!!!! Recently, I found a problem with this wisdom; MS support is almost exhausted by the time SP2 gets release and definitely by SP3.

I'm holding on to WinXP as SP3 made it a good OS - or good enough for my needs, haven;t seen the blue screen of death in years - but then again I'm not a gamer, I'm an engineer/manager/writer.
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I Couldn't Agree More
PhilmoreW@... 15th Sep 2010
This should be broadcast from the highest mountains and from the roofs of every software company on the planet. Well written and tested software does not fail with never ending consistency. Yes, it does increase the development cycle to include thorough Quality Assurance testing; and yes, your company's stock may take a hit because a new version is running later than scheduled; and yes, your competitors may get ahead of your company; and yes, you won't get the needed influx of income from an early release, but "TOUGH"...! Do the job right or give your alpha and/or beta versions away free and noted (described as Alpha or Beta) accordingly.
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Never cost me anything to beta test
Fletchguy 15th Sep 2010
I have never paid to beta test a product usually you get a free copy of the finished product for your time. Been a beta tester for aol since version 3.0...beta tested windows 7 got free copy. I can't complain i get to see upcoming stuff for free and get a free version of the finished product at no cost.
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Your youth is showing
Kuby 15th Sep 2010
You wrote the following:
"Microsoft had an embarrassing experience with the launch of Windows Vista; it was slow, bloated and buggy."

How about MS DOS4.0 became 4.01 within a month. Then there was the DOS6.0, 6.1, 6.11, 6.12, 6.20, 6.21, 6.21a, finally 6.21.c was the end (and I'm sure I missed a few in there).

You need to remember MS Win3.0 that within a month became 3.1, a mandated MAKE-WORK release due to so many BUGS! Or how about Win98, Win98SE, WinME (which really was 98 SP3, but cost us money)!

Also due to such BLOATED & redundant WinOS code - every MS OS release >"required" a hardware increase of xxRAM & xxHD size just for the MS to operate properly.

And I've not even started in on MS Office!!!

MS does not know the basic concepts of CMMI or ISO/QS9000!
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Contributr
RE: Ethics of Code
Scott Raymond 16th Sep 2010
@Kuby Actually, I'm 44. I started using computers back in the late 70s, before DOS existed. I was using a more recent example because it would still be fairly fresh in people's memories.

By the way, there was a final MS-DOS 6.22, and an IBM PC-DOS 7.0. happy
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RE: Ethics of Code
loupgarous 15th Sep 2010
It's what Microsoft did to users of Vista, even a year after the roll-out. Of course, for joining the Microsoft Customer Experience Network after getting a very buggy Vista install, they gave me a copy of MS Office Ultimate 2007, which is very nice. But I think I'd have preferred to have a decent OS from the beginning.
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RE: Ethics of Code
dave@... 15th Sep 2010
Software releases/sales decisions are made by senior management and market men NOT coders.
I am a programmer from the mainframe era before PCs and there was pressure to release code before it had been fully tested even then.
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ERP Vendors Have Done This Too
matricellc 15th Sep 2010
Speaking from experience, I have worked with ERP vendors who have done the same thing, typically when they are trying to get a new module/product to market as their competitors. In 2001, I was working on an ERP implementation where we were applying, I kid you not, 50 patches per week. Our instances were down half the time being patched. We actually joked that we should be billing the vendor for our 'beta' testing efforts. And I have seen it in subsequent implementations, as recently as two years ago.

Well thought out article, thank you!
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Microsoft is the very embodiment of a quote I heard many decades ago: "A Systems Programmer is a programmer who looks on the user as a source of test load." Microsoft has been practicing this policy since the first release of MS-DOS. Many years ago, my company was one of the first to use a commercially purchased copy of MS's latest Fortran compiler. We were also first to report 2 of the 130 or so bugs reported in the first 5 days it was out. As a result, we were awarded a free (!) bug-fix release. The accompanying letter opened with the salutation, "Dear Beta Site User." This is not apocryphal; I read the letter. I've been a beta user before, but this was the only time I achieved that status by buying a released product!

They initiated a tradition that they've followed now for over 25 years . . .
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RE: Ethics of Code
john_gillespie@... 15th Sep 2010
All the MS apologists must have run away and hidden. They are conspicuous in their absence ... how refreshing! Much nicer without all of their juvenile rancor.
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"Gamma Testers..."
RangerJimK 15th Sep 2010
...is what I call 'em!

Once the in-house testing is done, then the company turns to their dedicated stable of Beta testers (who are in it for the hopes of a free copy - or at least a discounted copy - or to get recognition in the acknowledgments). Then the company puts the software on the market and waits for the screams from the users. The most recent example of this was Apple's iOS 4.0.1 for the ilPhone 4.... Me, I figure that anyone who would spring for an "n.0.1" version of any software is a nibble or two short of a byte! Version "n.0" is bad enough, but "0.1"?!? You gotta know that sucker is as buggy as a Louisiana bayou in springtime!

So, I use the term "alpha" for in house testers, "beta" for unpaid testers who hopefully know what they're doing (and how to turn in a documented bug report), and "gamma" for the out house testers who pay for the "privilege" of being on the bleeding edge of technology. I know that very well - I used to work on Macs in pre-press back from the mid '80s on through the end of the '90s. I've also been an unpaid (but acknowledged) beta tester back before I finally retired.
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RE: Ethics of Code
gabrielbear@... 15th Sep 2010
you don;t pay a plumber who says the leak will get fixed next week.
this idea that "code" is some side effect of a priest class on wonks bestowing on the public should have been killed 20 years ago.
it's a product. and defects should be warranteed; or else code is a hobby, and nobody should be paying for it.
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RE: Ethics of Code
rbslack@... 15th Sep 2010
Wow, what most people seem to be missing is the fact that the users who are testing said software ARE in fact being paid with a better product and fewer glitches upon release. But i guess when we want to get free money things like quality just don't enter the picture right? Wrong! I am happy to test out software I am planning to buy at a later date, at the very least it has the potential to save me the cost if I decide later that that particular software is not for me.
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RE: Ethics of Code
Third of Five 15th Sep 2010
@rbslack@... I think you may have misread this a bit. The issue is not what beta testers get, but that companies are releasing unfinished products and making their paying customers into unwitting beta testers.
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This is an issue that has been growing greatly in the last dozen years or so, unfinished software is sold to the public and they know it is not ready , but you think it is and you get it home and find that it does not work. You can not do anything about it. The stores will not take it back, or they will say you can have another copy of the same title , that does not work. Well that does not help.

Also another issue is the games and software that you have to be online to use, that is not working out well. I do not know how many times I have tried to use said software and could not because of an Internet issue or the company's servers are down. I have not recourse and I can not use the software that I bought and paid for.
It is almost like we are leasing the software and even though we paid for it we can only use it on or how the developers say.
But we have been putting up with this and we should not!
It is not any different than buying an Auto and then getting home and finding out the next morning that you can not drive the Auto to work before 9 am because the Auto dealer does not want it driven before that time.
Would we allow that? I do not think so.
I do not have all the answers , but one thing I do know is that they are going to have to find another way because sales are starting to drop and it is because of all the limitations that are being put on software packages and games. And we get the tired old story of we have to do this because of Hackers. Well they have always been around and are going to be around in till company's start going after the Hackers in stead of making it hard on the honest people.
And we get weeks or even months of Add hype that has almost all setting on the edge of there seats waiting for the package to come out to the store's , and then we run out to buy it expecting to go and have an awesome time with our new software only to find that it does not work nor work right. Then you contact tech support to find and be told that ,( Do not worry we will have a patch out in just a few weeks. We are working hard on this and will notify you by email) when it is ready Story
I do not know how many times I have had this happen or have seen it happen to others over the last few years.
This is not going to work, and I see quite a few company's that I think are not going to be around much longer because of this practice.
One thing I want to say though is I do not just want to blame the Programmers as this issue seems to be coming from the management and Inverters as another poster has stated, these are the ones that we need to stop from doing what is being done!
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Microsoft has been doing this for decades! They do about 75% testing and let us do the rest. Even worse Vista. I'd bet dollars to doughnuts that Vista was nothing more than a beta test for W7. We're ARE the beta testers. I'd rag on ME but that was just so they could have something out for the new millenium. It was a ton worse, but off topic.

Just my 2?
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RE: Ethics of Code
wanharris@... 18th Sep 2010
According to web 2.0 key patterns, every organisation needs to consider having perpetual beta. It allows continuous, incremental improvement, expectation of change and allows users to look forward to new features. One great example that we have taken for granted to date, is "Google Scholar".
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RE: Ethics of Code
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RE: Ethics of Code
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RE: Ethics of Code
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RE: Ethics of Code
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RE: Ethics of Code
TOCCAR 25th Sep
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RE: Ethics of Code
CLAUDET 26th Sep
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RE: Ethics of Code
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RE: Ethics of Code
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.

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