Tech Broiler

Jason Perlow and Scott Raymond

The iScreen: The Next Generation in Apple home entertainment

By | June 15, 2011, 1:16pm PDT

Summary: Early images in the iOS 5 developer framework are pointing towards a “Retinized” iPad 3. But what if it’s something else entirely?

Early images in the iOS 5 developer framework are pointing towards a “Retinized” iPad 3. But what if it’s something else entirely?

Ahhhh. I love the smell of armchair tablet quarterbacking in the morning. It smells like… the lawn fertilizer that my landscaper is stinking up my neighborhood with.

Now, don’t get me wrong. I like to speculate on what’s going to be in the next iPad as much as the next guy. In fact I’m probably the leading speculator on ZDNet when it comes to prognosticating on technologies Apple may or may not integrate into future products.

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But sometimes you need to re-examine the quarterbacking and think about whether or not it actually makes any sense, even though compelling evidence would seem to indicate a perfectly good reason for validating it.

Case in point, this entire question of whether or not the next iPad is going to be “Retinized”, based on evidence in an iOS 5 developer framework containing double-resolution images designed for a QXGA 2048×1536 display.

Now, while this would seem to indicate that Apple is staying with a golden ratio of 4:3, I’m not sure this is the smoking gun that the next iPad is going to have a resolution this impressive.

For starters, I think that any 10.1″ display with that level of resolution is going to be extremely expensive to make. Unless Apple’s IPS LCD supplier, LG Display or another partner has come up with some ground-breaking way to make smaller screens super high-res at a very cheap price, there’s no way Apple could continue to offer its current iPad line at a $500.00 entry price point using a high-resolution display component utilizing current production methods.

I think that the iPad 3 may very well have an enhanced resolution, possibly UXGA (1600×1200) but I believe at least for several years, until this type of high-density small display technology is heavily commoditized and manufacturing economies of scale are achieved, we’re not likely to see any kind of $500 tablet with the kind of pixel density that is currently being alluded to.

Additionally, to drive a QXGA display, you’re going to need a considerable amount of GPU horsepower compared to what is shipping in the current A5, particularly if you start pushing extremely detailed 3D alpha blended graphics using the next generation of gaming technology.

nVidia has demonstrated 12-core GPUs in it’s “Kal-El” tablet platform, but we don’t know how hot that chip gets or how much of a power consumption compromise that relates to in the real world. One would assume Apple would need similar horsepower if not more than what the “Kal-El” can achieve to drive 3D games on a QXGA display.

That could be very impractical to do on a tablet and would sacrifice a great deal of battery life, something Apple would never want.

So what do these developer framework images really point to?

Well, I think it’s a new animal entirely. Or a new species of iOS device.

For the last few years, I’ve been talking about a theoretical device called “The Screen”. This would essentially be a Cloud-enabled smart terminal that would replace most traditional desktop computers in both the enterprise and also in the consumer space.

Originally, I thought this device could be Linux-based. Certainly, there’s no reason to think that Google or someone else, even Microsoft might not build such a theoretical device running on their respective platforms. I said as much in the original piece.

But now that I’ve had some time to think about it, and given recent developments with iOS in the past year, I believe Apple will be the first to come to market with one of these products, just as they pioneered with the iPad.

Enter the iScreen — a High-Definition monitor, with a 4:3 ratio running on iOS, on some future variant of the iPad/Apple TV hardware reference platform.

The actual configuration of this device could come in a variety of form factors. Initially, this “iScreen” could just simply be the next Apple TV — a small box that connects to any HD monitor of your choice, perhaps even include a Thunderbolt port to hook up to a QXGA display (a new, larger-format Cinema, perhaps?) that Apple might sell optionally.

QXGA is even higher-res than 1080p, or the native resolution of Blu-Ray on your living room’s HDTV set. So it’s perfectly suited to playing all types of multimedia content. And it also makes sense to manufacture displays in excess of 30″ with this resolution rather than on a 10.1″ tablet, because the price of home theatre LCD displays has dropped considerably.

So it wouldn’t surprise me to see an actual Apple-branded television in the $1500 price range, with all of this integrated iOS stuff built-in.

If you think about it, this makes a lot of sense. First, it allows Apple to have a transitional product in play that bridges the gap between current generation Macs running on OS X Lion on Intel x86 to some future unified Mac OS/iOS platform that runs on multi-core ARM.

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Second, it also will allow them to better leverage the App Store and iCloud ecosystem in the living room, and to provide a viable alternative to existing pay-per month subscriber services such as Cable TV, FiOS or DBS-based satellite television services such as DirecTV or Dish Network.

They are already doing this with Apple TV to some extent, but this would also whack other players in the entertainment space such as SONY, Microsoft and Nintendo with their respective PlayStation, XBOX and Wii platforms.

This iOS-based screen, which would most likely use something like the Magic Trackpad or an iPad or iPhone with AirPlay as input devices, would be the home entertainment nexus of the future.

For some people, depending on the size of the monitor this platform is connected to, it might actually replace a Mac or a PC entirely, especially if they are content consumers rather than creators. In the same sense that an iPad is a “Big iPhone”, well, this would just be a “Big iPad”.

Just wirelessly connect Magic Trackpad and Bluetooth keyboard, and you’re all set to go.

Let’s face it, in Steve Jobs’ “Post-PC” world, not everyone needs a Mac or a PC. Maybe they can get along fine with an iPad, and/or something like this.

Is the “iScreen” coming to a desktop or your living room in 2012? Talk Back and Let Me Know.

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Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.

Disclosure

Jason Perlow

My Full-Time Employer is IBM. I write as a freelancer for ZDNet.

Disclaimer: The postings and opinions on this blog are my own and don't necessarily represent IBM's positions, strategies or opinions.

I own no investments or direct financial instruments in the companies I write about.

Biography

Jason Perlow

Jason Perlow, Sr. Technology Editor at ZDNet is a technologist with over two decades of experience with integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. A long-time computer enthusiast starting the age of 13 with his first Apple ][ personal computer, he began his freelance writing career starting at ZD Sm@rt Reseller in 1996 and has since authored numerous guest columns for ZDNet Enterprise and Ziff-Davis Internet. Jason was previously Senior Technology Editor for Linux Magazine, where he wrote about Open Source issues from 1999 to 2008.

In his spare time, Jason is an avid amateur chef and food writer, where his work reviewing New Jersey restaurants has appeared in The New York Times. He is also the founder of the popular food web site eGullet and blogs about restaurants and cooking at OffTheBroiler.com.

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I keep seeing company after company come out with "TV devices" and not one of them work as well as my TV does all by itself.

When will everyone figure out it's CONTENT that matters and as long as these devices do nothing more than pretend to be a remote control what's the use? The remote works just fine for me. In fact ti works better than any "device" I've see and is MUCH simpler to use.
@NoAxToGrind It's either content, or the ability to interact with that content. iPods, when launched, were really no different to "other" MP3 players. In fact, they were expensive. But then iTunes came along, and suddenly the interaction with content was there. We had all been ripping CDs to that point, and had been thinking it was great. It was probably 5 years later that people (other than early adopters) started to see the value in this interaction.
Perhaps we're not all as visionary for the "Apple-ised" TV as Apple are -- just like we were happy with the MP3 players at the time.
@mattmuir

Why would I want to inteact with a movie or TV show? Maybe (very rarely is it worth it) I might record something to the DVR (with the existing remote). I still see no use for an expensive "device" to run my TV.

Oh but you can watch YouTube. Really? People spend hours a day watching YouTube in their living room? Pfffttt...
@NoAxToGrind
It matters. In fact, I almost never anymore open my tv set. Facing the tv screen I'm a passive spectator, consuming what the broadcasters happens to air at that particular time. In my computer I watch what I want to watch. Big difference. And yes youtube is amazing; you can watch/listen to stuff that matter to you but the media companies never, never will broadcast because there is no money to be made, they care only about the gaga du jour and so on.
This makes sense and fits the Apple vision for the future. I think you are dead on target. The only question is when...
The PowerVR SGX543MP2 is already as powerful or more powerful than the GPU in the Nvidia Ka El SoC.

Driving a 2048x1536 screen won't be a problem. It'll take a hit if 3D games are designed for that resolution, but I think they should stick to 1024x768 for 3D games even on 2048x1536 screens.

It'll be a great option as it'll improve typography on ostensibly a web browsing and email device. A reading device.

The only thing holding Apple back would be cost of the panels, production capacity (which relates to their cost) and RAM. Apple obviously would put in the necessary RAM to support apps that take advantage of the res.
@THA1210 You'd need an awful lot more than the 512MB RAM on the iPad 2, probably 2GB just for apps and dedicated VRAM.
@jperlow 1 GB RAM is fine. For graphics memory, 64 MB is fine. It's not that hard for GPUs to drive high res displays these days. You're thinking this is a huge technical hurdle. It's not.

There are other more pressing hurdles such as the economics of manufacturing millions of those panels per month. But that's just money, and Apple has lots of that.

Another is product timing. Apple is big on timing their product features the way they see fit.
@THA1210: ... and, hence, 256 MB videobuffer will do the magic.

For now some problem is that A5 is still produced on last year's production norms -- 45nm, so with addition of another 512 MB power consumption is going to be too much. A5 is huge chip; this SoC needs to be manufactured at 32 nm or even 28 nm (I mean main PU; memory is manufactured independently and just layered on the SoC). But, by the end of this year -- or by next march (whenever iPad 3 can be released) -- everything should be fine on this front.

As to gaming: since Real Racing 2 HD runs smoothly on 1920x1080 via HDMI TV out, some less complicated 3D games can be run on thirty percentages bigger resolution, 2048x1536, fine. But yes, in some cases 1024x768 is better way until A6 arrives.
@THA1210

"For graphics memory, 64 MB is fine"

And where did you get your facts from? 64MB is fine if you're only doing video. Gaming is a different ball game. Example the 2 HD gaming consoles (Xbox 360 & PS3) has a lot more video memory than 64MB. Bare minimum is the PS3 chiming in at 256MB. If apple want's their iDevices to do everything, then they will have to step up the HW specs to mach.
@mgaul: ... matches PS3 specifications on that front.
@DeRSSS The A5 is a multichip package. The DRAM is stacked on top of the CPU/GPU chip. If they go up to 1 GB RAM, they can get lower voltage RAM chips through binning on the same process or buy chips at the next node or half node.

The CPU/GPU in the A5 is indeed huge. It has 2 SGX543 GPU cores, with one SGX543 core being as powerful or more powerful than the Tegra2 GPU. And the A9 cores implement Neon SIMD units, which make those cores bigger than the Tegra 2 A9 cores. Even so, it's still bigger than what we think it should be. Apple has done some weird floor planning or gas some extra stuff in there. In the end it doesn't matter too much, they got the power consumption they wanted and ended up better in battery performance than any Tegra 2 device. The Apple A5 SoC is fine. For cellphone size devices, they may have go to a smaller MCM package, but they are fine with the current part.

It's not to say that moving to a 32nm process wouldn't be a great idea. It would be a fabulous idea. However, I'd add more stuff like Cortex-A15 cores and next gen PowerVR cores. I don't think Apple is desperate for a smaller CPU/GPU chip.
@mgaul 64 MB memory for the GPU isn't a fact. It's an opinion. Like I stated, I think 3D games should stay at 1024x768 in a 10" 2048x1536 screen.

The extra res doesn't really help 3D games as much as it would help with apps where reading is the dominant interaction. Reading is in fact the dominant interaction with the iPad: web browsing, email, books, various apps as such.

So 64 MB is more than enough for 2D applications. 3D stuff, well, obviously not at 2048x1536. For 1024x768, it'll be adequate.

Same kind of thing with 1080p. It's just not worth the cost in memory, storage, bandwidth right now. Maybe next year when 128 GB SD sized Flash packages become cheaper.

I wouldn't mind if Apple did put in 256 MB, but I don't think the timing is right nor really the need for it yet. Maybe 128 MB in the iPad 3 would be a comfortable trade.

And not say that Apple could do some dynamic GPU memory allocation tricks to make my thoughts moot as well.
It's so funny reading speculation about Apple written by people who have little experience with Apple! How this gets funded, I'll never know, but if I was into conspiracy theories, ZDnet would look like a paid-by-Microsoft endeavor.
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I have viewed it the opposite
Mister Spock 16th Jun
@dogbreath1

In which Microsoft articles are written by people who have little experience with Microsoft products.

I have wondered at times if ZDnet is a paid-by-Apple endeavor

plain
@Mister Spock

Oh god, please STFU.
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"Oh God*, please STFU"...
SonofaSailor 18th Jun
@DeusX

Right... because the only people who should be able to express their opinions are idiot Apple fanbois?
@SonofaSailor
He did not express an opinion, he presented something as fact, in an attempt at mocking the original post, under the pseudonym of a fictitious character whose persona he often employs.
You were saying?
@dogbreath1, define "little experience with Apple"...

As in, working at Apple? Developing software for Apple platforms? Using Apple products?

I think its a good article and probably correct IMHO.
Interesting idea, so obvious I'd almost be surprised to not see it happen, eventually. Short term though I'd bet on this being the next Apple TV.

As far as the Apple TV goes I think they'd have the perfect devise if they throw in a DVR and make it come in under $400.
@Jarhead5811 the "DVR function" could be provided by an iTunes library on your local network for the most part. And once jailbroken, such a device could probably playback any media file you have stored anywhere. I want one.
With a resolution greater than 1080P on a 30" device, well, isn't that just a little bit of "over kill"?
@DeRSSS Depends upon how far you are from the device. At typical TV viewing distances, the human eye cannot even resolve individual pixels at 1080p on a screen smaller then 50-55". I don't anticipate anyone holding a 30" screen on their lap, so I'm leaning towards the "overkill" label as well.
This may not be all that far fetched. Apple has distribution deals with movie and tv. If they can get live sports they have the makings of a pretty attractive ala carte model. I know I'm not the only one who is holding on to cable for sports.
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iTable anyone?
pixx1 15th Jun
It does seem logical that the devices will get bigger and play a bigger role in the living room. I was thinking more along the lines of iTable, where many users will be able to interact with this iTable for games and consumption of web content. You would need a device that would be able to support 10, 20 or even 30 touch points.
@pixx1 I really miss those old Coctail Arcade Tables.
Why not just get straight to the point, iOS 5 points to Apple building Apple Iscreen, which will be Apple version of Google TV on a screen aka Sony internet TV, which they bought out about six months ago or perhaps you could have mention one of the many other devices and services which have use similar a combination of technologies all of which have been tried numerous times and have failed to take off.

you journalists do like to waffle on some times.





Will Apply make this a success, may be, but I am more interesting in Google aims of getting Android to run your entire home and connecting everything in your home together and enabling it to be control from your Mobile, Tablet, TV screen or any other internet connected device.
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"Multi-core ARM?" Oh, great, another CPU migration coming. Seems consistent, though, Apple changed its CPU every 10 years. They did it in 1984, in 1994 and 2004, so their 2014 "whack the customer" gotcha seems to be right on schedule.

They won't clobber me (again), I run nothing on the boot OS anymore, except VMWare. All my work environemt is in a virtual machine that I can clone to any new CPU (as long as it runs VMWare)
@mrdelurk@...

WTF are you talking about?!?
1984 was not a change of processor, it was an entire platform change. The change from 68xxx to PPC and PPC to Intel did not "whack" anyone, and was handled smoothly, with OS versions running on both.
And OSX on VM? Yeah, right.
The iPhone / iPad / iPod Touch will be the remote control. The "iScreen" will be displaying/rendering/streaming hi-res footage controlled your iTouch device. This iScreen thing could even be a iProjector or an unfolded e-ink (iInk?) poster on your living rooms wall.
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The simplest explanation...
lonniemcclure 16th Jun
The simplest explanation is that Apple simply added this support to lay the foundation for the future. They no doubt want to do a Retina display for the iPad, but they could be content to wait for when the price point for the required display hits the mark.
Apple did look into devices like this but they already stated they didn't work! Rubbish news! It causes arm ache and doesn't make any sense.
However, OS11 may well look much like the screen shot used in the image. Lion is getting there by looks of it.
That's insane. What would be the point of a useless monitor to watch content on. Apple already has the Apple TV to do these functions. Maybe Apple would make their own TV sets. Maybe but I don't think so either. But i would personally buy an Apple made LED TV. Could you see Samsung start to panic.
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