Will Barnes & Noble and Nook usher in a $199 Windows Metro tablet?
Summary: The resolution of the litigation between Barnes & Noble and Microsoft has resulted in a $300M partnership. Will it produce an entirely new class of mobile Windows device?
The big news today is that Microsoft and Barnes & Noble have buried their respective litigious hatchets and as a result, Microsoft is going to invest in a $300M spin-off of B&N which is to include their NOOK products division as well as the company's higher education business.
Also Read:
- Microsoft & Barnes and Noble settle patent dispute; create new subsidiary
- Is there a Windows-based Barnes & Noble reader in the works?
Part of the nature of this spin-off, currently called "NewCo" is to produce an e-reader application written for the Windows 8 Metro interface, which will be used on new tablets and PCs running on the x86 and ARM architectures.
But what about e-reader and Nook Tablet devices themselves, running on a Metro-enabled version of Windows?
Back in November I speculated about the possibility of 7", $199.00 tablets running the Windows Phone OS to compete with Amazon's Kindle Fire.
- Also Read: Microsoft, Where's your $199 Windows Tablet?
At the time, I felt that Microsoft had missed a huge opportunity in the 7" form factor, since they had an OS for the ARM architecture pretty much ready to go, with a app ecosystem developing for it well underway.
However, Microsoft along with this new joint venture with Barnes & Noble could very well make a run for Amazon's low-end tablet aspirations.
The question remains, however, if the price points could be kept agressive to compete realistically with Kindle Fire, if Microsoft and B&N can present a value-add that is comparable to what Amazon brings to the table with Prime, and if a sufficient amount of exploitive apps for Metro using a 7" form factor and corresponding screen resolution could be built quickly enough.
One of the reasons why NOOKTablet could remain relatively competitive with Kindle Fire was its use of the Android operating system, which did not require licensing. If the next-generation product is to be based on some version of Metro-enabled Windows, there is the issue of additional licensing cost for the OS that has to be built into the bill of materials for each device.
However, as Microsoft will be a partner in this new NOOK joint venture, one would presume that these licensing terms might be more generous than what the average Windows Phone or Windows 8 OEM is going to receive.
Beyond the licensing there is of course the adaptation and software fragmentation issues that currently plague Android that Windows 7 Phone OS is currently immune to. If a 7" form factor device is to be built, and it ends up running the next generation of Windows Phone OS (codenamed "Apollo") then it would have to support a higher screen resolution.
One of the reasons why Windows Phone 7 was never licensed to OEMs for anything other than producing smartphones was that they only supported a single screen resolution.
Back in February, my colleague, Mary Jo Foley, published a list of possible features that "Apollo" might support, based on information leaked from various sources on the Internet.
- Also Read: Windows Phone 8, What's on the feature list
The first five features, namely support for multiple processors, support for multiple screen resolutions, removable MicroSD card support, and inclusion of the Windows Core elements would seem to be essential for building a 7" tablet device.
While it has been widely reported that the first "Apollo" phones will be out in Q4 2012, we don't know if all of these features are actually going to appear in the finished OS.
The other possibility is to build the device on Windows RT, the ARM-based OS derivative of the full-blown Windows 8, formerly referred to as "Windows on ARM".
Also Read:
- Windows on ARM to launch simultaneously with Windows 8 on Intel
- Windows 8 consumer and Windows RT editions: What's missing?
While this OS is relatively closer to completion -- the first Windows RT devices are likely to appear around the fall of 2012 -- it would require more far more tweaking and likely require the creation of a special Windows SKU to build a 7" tablet for Barnes & Noble's new subsidiary.
Why? Well, the minimum specs for a Metro UI with snap support on Windows 8 is a screen resolution of 1366x768. While it is definitely doable to produce a 7" device with such a screen resolution, it might be overkill and blow the BOM out of the water and prohibiting a product to be manufactured at a $199.00 price point.
So the Windows RT OS would have to be modified to have a "snapless" GUI and run at a lower screen resolution -- making it something of an inbred offshoot of Windows RT and Windows "Apollo". And of course, you'd have to rip out the "Desktop" along with the integrated Office apps which would add licensing cost, and which wouldn't work particularly well on such a small screen anyway.
All of which would introduce developer fragmentation, and a third Windows mobile SKU which nobody wants, especially Microsoft.
So all roads seem to lead to an "Apollo" based NOOK ereader tablet. When and if such a product actually emerges will be interesting to see, although we are probably looking at a six to eight month product development to launch time frame, at the bare minimum, in which case it will end up competing with Amazon's next-generation Kindle Fire.
Would you buy a $199 Windows Metro-based NOOK tablet? Talk Back and Let Me Know.
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Talkback
This was the deal the whole time.
There is no anti-trust
Doesn't mean these have any chance in heck. Metro is awesome, probably the best UI out there in a long time, but it doesn't sell the promise of geek awesomeness or zen awesomeness that Android and iOS do, so there is no chance for Windows Metro.
I just find it kind of ugly. My honest reaction whenever I see
Pagan jim
And yet, James Quinn I believe the term is "to each their own"
Nokia Lumia 900 with a Windows 7 operating system "I'm just shocked, I haven't seen anything yet that isn't more beautiful than the other platforms," leading him to decide that he will be "carrying the Windows Phone everywhere."
"[b]in my opinion it sets the mark for user interface," [/b]said Wozniak[/i]
:|
At Mr. Spock
"Though Wozniak praised Windows Phone 7 for its superior visual appearance and more attractive operation cues, he made his allegiance to Apple clear by saying in a follow-up comment that the iPhone is still the number one phone in his heart."
Yeah, sure
The only difference is, a) you have bigger resolution than decades ago b) apps are limited to two simultaneous use c) It is now implemented by Microsoft so fans can celebrate it.
So welcome to Unix world what have enjoyed Metro for decades! Finally you can be closer to Unix philosophy than trying to be away!
@JeveSobs
The word "duh" comes to mind here. That is expected, this: "Though Wozniak praised Windows Phone 7 for its superior visual appearance and more attractive operation cues", is not.
Minimum specs
This statement is somewhat miss leading. Windows 8 already supports a "snapless" GUI. On screens with a resolution of less than 1366x768, the ability to snap an app is not available. Besides who would want to snap a GUI on a 7" screen anyway...
Windows 8 or windows phone 8 (which are essentially the same OS) would both run great on a 7" tablet or Nook device....
I'm excited about the possibilities....
I would
Obviously you don't understand how applications are built
How may?
another possible reason
I'm guessing itll be W8 embedded, thatll let them do whatever they want.
Why it Kindle works
Plus...
....
Mass Win licenses for OEMs are cheap
So? Even at 90 percent off, it still costs more than "free"
Like the Kindle...
The also would save on the ressources needed to maintain an OS.
Not true
NewCo is going to have to make money all by itself. So will Barnes and Noble. This limits how much gamesmanship can go on with the pricing and where to recognize the profits.