Tech Broiler

Jason Perlow and Scott Raymond

Will the Adult Industry Drive Android Adoption?

By | November 29, 2009, 10:01am PST

Summary: The Adult Entertainment industry drove the adoption of DVD and the streaming media technologies that everyone now enjoys and takes for granted on the Internet. Will pioneering in mobile porn also accelerate adoption of Google’s Android mobile OS?

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The Adult Entertainment industry drove the adoption of DVD and the streaming media technologies that everyone now enjoys and takes for granted on the Internet. Will pioneering in mobile porn also accelerate adoption of Google’s Android mobile OS?

Back in September of 2008 I said that Android’s strength had nothing to do with the OS’s innate “sexiness”, in that it didn’t need to have the iPhone’s sex appeal in order for it to succeed. But maybe I was wrong. Maybe what it needs to truly take off is sex, period.

Click on the “Read the rest of this entry” link below for more.

Early last week, startup MiKandi launched a 3rd-party app store for Android phones which will allow any developer to sell adult-oriented content for the Google Android platform, which includes devices such as the Verizon/Motorola DROID, the T-Mobile MyTouch 3G and the Samsung Moment/HTC Hero on Sprint.

So far, there isn’t much in terms of raciness to look at on MiKandi. The app store has only just been released for 3rd-parties to “plug in”, so to speak. As of today, it only has a single demo app, Dildroid, which controls the intensity of an Android device’s vibrator function.

What’s important here, however, is not what applications MiKandi offers now but what it promises for the future, which is the ability for there to be MANY independent app stores for Android phones, which could be targeted towards different industries and audiences.

What’s to stop Mikandi from using their same app store platform that they might use to distribute porn for say, religious material? Or sports-oriented content? Or cooking and restaurant related material? Or for scientific and academic purposes? Or ebooks?

The prospects for expanding into diversified markets on Android are larger than on any other mobile platform available today, because “censoring” or rigorous and controlled app approval processes tied to a single vendor — such as those that exist on the iPhone — do not exist on the Android platform. And they probably never will.

Sure, it’s possible and perhaps even inevitable that eventually Google’s own Android Market may decide for the sake of quality control to start evaluating applications, and might want to keep Adult material off its own app store, which ships by default with every device. Which is perfectly understandable, since even kids are getting smartphones now.

It might even make sense to embed parental controls or a system policy (like those that can be deployed on BlackBerry) which would allow the user or organization to prevent certain types of “rated” content or apps from being installed on the device or block third party app stores from being installed on the unit. If I were a corporation and were rolling the device out to thousands of employees, I wouldn’t want them looking at porn on company time. It would also make sense to create some sort of open standard which allows Android apps to be tagged or rated which flags them as adult material.

However, because Android is an open system and allows the ability for 3rd-party app installation (a feature that currently you have to turn on in the system Settings to enable) there’s nothing to stop premium Adult content providers, such as Playboy, Penthouse and Vivid from working with companies like MiKandi to provide quality produced erotica for mobile.

It’s also entirely possible that these companies and others could also license Mikandi’s platform (or someone else’s) to launch app stores of their own so they can control the quality or flavor of what they produce.  I can certainly see the emergence of gay and lesbian-oriented app stores, or even fetish-specialized, which are targeted towards specific audiences and tastes.

The freedoms of choice with Android would be unlimited. Want to see attractive Asian (or Russian) women (or men) dress up as nurses (or lumberjacks) and engaging in a specific act? Tagging features and “channels” will allow you to select from thousands of apps  to find exactly what you want. The very same tagging technology could be used for purposes OTHER than pornography, but it will be porn that drives the technology and the apps to the maturity level needed to do everything else that every regular Android consumer needs.

What I see occurring with Android is not unlike how other technologies were advanced by the adult industry, such as VHS tapes, DVD video, and streaming Internet multimedia and content distribution. It can be argued that NONE of these technologies would have been so heavily adopted if it wasn’t for the Adult film and content industry embracing their openness, a quality that is shared by Android and its ability to run 3rd-party content without restriction. The YouTube clips and Vimeos that you enjoy of your pets and kids doing cute and completely innocent things? You’ve got porn to thank for it.

Will porn help Android mature as a mobile content and application delivery platform? Talk Back and Let Me Know.

Poll

Will the Adult Content and Porn industry help drive Android adoption?

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Topics

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.

Disclosure

Jason Perlow

My Full-Time Employer is IBM. I write as a freelancer for ZDNet.

Disclaimer: The postings and opinions on this blog are my own and don't necessarily represent IBM's positions, strategies or opinions.

I own no investments or direct financial instruments in the companies I write about.

Biography

Jason Perlow

Jason Perlow, Sr. Technology Editor at ZDNet is a technologist with over two decades of experience with integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. A long-time computer enthusiast starting the age of 13 with his first Apple ][ personal computer, he began his freelance writing career starting at ZD Sm@rt Reseller in 1996 and has since authored numerous guest columns for ZDNet Enterprise and Ziff-Davis Internet. Jason was previously Senior Technology Editor for Linux Magazine, where he wrote about Open Source issues from 1999 to 2008.

In his spare time, Jason is an avid amateur chef and food writer, where his work reviewing New Jersey restaurants has appeared in The New York Times. He is also the founder of the popular food web site eGullet and blogs about restaurants and cooking at OffTheBroiler.com.

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SexAppShop for iPhone?
pintadaydoc 13th Dec 2009
I agree with AdvenTech67 but prefer http://sexappshop.com because
you can download the apps for offline viewing even on iPod touch!!!
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Oh come on Jason.
AdventTech67 Updated - 29th Nov 2009
Porn can be received on the iPhone/iPod Touch to.

Try going to

www.youporn.com

on your browser or mobile web browser.
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Contributr
Not as apps.
jperlow 29th Nov 2009
Web sites, sure. But not as apps.
0 Votes
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Your research failed to find that a 'vibrator' app is already available in the App
Store (http://tinyurl.com/y97rjhc)

Further than that, Apple themselves have been pushing web apps that can be
installed on the iPhone and run offline, without any interference from Apple
since the very introduction of the first gen phone. http://tinyurl.com/ydnajh9

So any successfull 'specialist' applications for Android are most likely to be
available for the 50m + iPhone OS users too.
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Contributr
The "Vibrator" app
jperlow 29th Nov 2009
Simply adjusts the rate of haptic feedback, so there is little reason for apple to reject it.

ACTUAL Adult content would get thrown off the app store with extreme prejudice. And not all of them necessarily would be web apps. Some of them might be specialized streaming media apps, some of them interactive, or whatever.
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I think you are underestimating?
Ken Fegore Updated - 29th Nov 2009
What will be possible with web apps. Streaming and 'interactivity' certainly won't
be a problem?

Edited to add:

I also think that the article is based on a rather old fashioned view of what a
successful x-rated app might be. Apps like "passion" and "Grindr" show that
Apple is certainly not prudish. And the ******** Market will almost certainly be
covered with web apps which, if necessay can run as 'proper' apps run offline
on the Phone.

I really feel that the Android advocacy should not rely too much an the
advantage of the delivery of porn to beat the iPhone...
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I'm pretty sure it would be rejected...
dave.leigh@... 29th Nov 2009
...based on the name alone. C'mon... "Dildroid?" Of course, I'm assuming they'd come up with something suggestive and clever for the iPhone.

I think an important message here is that the open nature of the Android platform does allow you to do things that aren't done... and WON'T be done, on the iPhone simply because Apple has turned into the scowling image of Big Brother from their own 1984 commercial.
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Why pay for the app?
AdventTech67 Updated - 30th Nov 2009
If anything porn at youporn.com is free, & so are many other porn sites.
How will the android capitalize on the idea of porn if many can get it
FREE without the android?
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Capitulate?
dave.leigh@... Updated - 29th Nov 2009
I think you mean "capitalize".

There are many ways to capitalize on "free" services. For instance, Facebook makes gobs of money. It's a mistake to imagine it's all from ads. (http://tinyurl.com/yeshxwx)

I just took a look at YouPorn's and it's pretty obvious that they're fueling the freebies with premium memberships. So, as your premise that anything is free is wrong, so is your implied conclusion, that you can get anything there for free without the Android.

I can think of a way to capitalize this app on the Android off the top of my head. In much the same way that the Facebook app streamlines the user interface of a site that quite frankly is usable through any browser, a YouPorn app could do the same. Offer it to premium members only and you've both monetized the app and gotten recurring income for the site. Two birds with one stone. People can and do pay for this stuff.
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Facebook makes "mystical money"
wackoae 29th Nov 2009
Check your facts. The only time Facebook actually made money was when it was sold.

Check the wiki --- even there they claim that the only time they turned some real cash flow was in September 2009 ... a few weeks ago.
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REAL money.
dave.leigh@... 29th Nov 2009
Check your own facts. They've only now become profitable, but they're pulling in around a half a billion dollars in revenue this year, and that's gobs of money. This isn't a failure to monetize the product; more like lack of patience on your part.

With this type of business it takes time to reap the investment. As I mentioned elsewhere, Amazon.com went about SEVEN YEARS before they saw a profit. Once they did, they continued to grow: last year they saw $645 million income from over $19 billion in revenue. There's every reason to conclude that a similar growth pattern will apply to Facebook.

But for social networking sites it takes a LOT of users to generate that revenue. And as more users come on-board they're attracting more local advertising (money which is more effectively spent on-line rather than in local papers that fewer people read, so long as you can target the users, which Facebook does). That's in addition to the money Facebook gets from "virtual products" (which is basically money for nothing).

The point is that they CAN and DO monetize a "free" service, and they do it in such a way that brings in a lot of revenue; a lot of revenue GROWTH; and will reap huge benefits in the long term. So no, it's not "mystical" money. It's a real return on a long-term investment.
0 Votes
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SexAppShop for iPhone?
pintadaydoc 13th Dec 2009
I agree with AdvenTech67 but prefer http://sexappshop.com because
you can download the apps for offline viewing even on iPod touch!!!
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Erotic phones?
Mac Hosehead 29th Nov 2009
There's a vibrate app for that.
0 Votes
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...was the iPhone looking for a 3G connection? devil
0 Votes
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I just don't know where it's been.
0 Votes
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I'm pretty sure you do.
dave.leigh@... 29th Nov 2009
I just don't know where it's been.

I'm pretty sure you do... now.
0 Votes
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Just be sure to wash your hands
Snooki_smoosh_smoosh 30th Nov 2009
before eating anything, or don't wash your hand whichever the case may be.
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If porn arouses AndroidOS too much.....
Economister 30th Nov 2009
it will no longer fit in that little phone. It might need a huge workstation wink
0 Votes
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The "Walled Garden" does not allow TRUE choice. It is a limited menu and not a buffet.

The freedom to use a device that you own in any way you see fit will win out over the "big brother" control freak system.

Apple has become the very thing they fought against and used to loath. Android will capture the hearts and minds of users and developers. Open Source and Open Platform will win out over any closed system.
0 Votes
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Good luck with your wish.
AdventTech67 29th Nov 2009
All of this is open, & all of that is open, just like Linux on the desktop. We
all know very well how that's going.
0 Votes
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Remember when Apple...
dave.leigh@... 29th Nov 2009
...offered computers with doors on them and openly documented slots, encouraging people to not only write software, but to hack together hardware extensions as well?

Then came the 1984 ad. And the Mac. And the doors closed.

Now it's 2009, and we learn that the Orwell book we should have paid attention to was Animal Farm, not 1984. Now the pigs are running the farm. Or, if you prefer, Apple challenged Big Brother just to set themselves up in his place.
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Can not agree at all
Ken Fegore 29th Nov 2009
The Mac opened the world of computing for many people, such as me, and
allowed us access to careers that were until then mostly for geeks and
specialists. History shows that, where Apple participates in the Market,
innovation actually thrives and competition increases, the iphne almost single
handedly revived the smart phone Market.

The trouble with those favoring 'open source' is that many of them are
demanding that everything must be open source, while in fact true choice must
allow for different business models.

Apple provides one of those, it may not be for you, but for others it may be a
better proposition.
0 Votes
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You're disagreeing with what I did not say
dave.leigh@... 29th Nov 2009
I never said the Apple II was open source. It wasn't. But it was openly documented and people were actively encouraged to hack the thing (and I'm using "hack" in the original positive sense).

This discussion's not even an argument ABOUT open source in particular... rather, it's about an open MARKETPLACE. My point is that Apple went from being "open" in the Woz-oriented sense of being able to do what you want and have fun with a platform; to being "closed" in the Jobs-oriented sense of "if it doesn't come from or through Apple we won't even allow you to use it. We must approve everything you use." The Jobs-oriented sense is, if you'll pardon the expression, retarded... by which I mean it's stupid beyond mere ignorance.

When it comes to business model let's not forget that Microsoft has proven that a market (in this case, PCs) can be completely dominated by a platform that is closed, but which runs on hardware of the user's choice and allows the user to run apps of his choice on the hardware of his choice irregardless of the provenance of the hardware or software.

Android provides a similar case for the smartphone market... it gives you a common platform that runs on multiple devices. iPhone is established, but that doesn't matter any more than Apple's dominance mattered when the MS-DOS showed up and stole the PC market away, never to be returned. That Android is open-source isn't really even a major factor, market-wise. It does, however, give phone vendors a very good reason to adopt Android.

Perhaps Windows Mobile could have provided this, but it flubbed its opportunity. Windows phones fail because the interface sucks. Microsoft just doesn't seem to understand that phones aren't little PCs. But given a similar interface and similar capabilities AND multi-vendor support (all done deals), I think that Android has a serious shot at being THE iPhone-killer.

Let's put it in black and white terms:
1. There are markets for iPhone apps that Apple will not cater to themselves, and will not allow others to cater to.
2. Android has similar capabilities and can certainly host those apps.
3. Android does not restrict 3rd party apps like Apple.
4. Android is a platform that enables the providers of those Apple-restricted markets to connect with their willing customers. It connects the demand to the supply when Apple refuses.
5. There's not one blessed thing that Apple can do about it except lighten up and open up the marketplace.

Now, Apple demonstrates an institutional inability to do 5. Will they suddenly open up to pro-actively prevent the rapid growth of Android phones? Or are they more likely to do it after they've watched their once-dominant position erode? Or are they even willing (as with the Mac) to let elitist snobbery prevail and feign happiness with their eventual 5% market share?

I think you have to conclude that Android adoption will continue and that it will be driven by those niche markets that Apple snubs.
0 Votes
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Thanks
Ken Fegore 29th Nov 2009
You obviously put a lot of thought into the above but none really applies to what
I said. Good luck and good night...
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Y'know, it's kind of funny...
dave.leigh@... 29th Nov 2009
Way back in the early days (mid-to-late '90s), I had gone to a 3Com sales "event" and when they'd asked the audience about profitable business models on the Internet. I answered -- accurately and truthfully for the time -- that Gambling and Porn were THE money-making opportunities. This was in the days when Amazon.com didn't see a profit on the horizon.

Of course, nobody in the room wanted to hear that actual innovation was being done by sleaze peddlers. They went on to use several examples that wouldn't see a profit for years. Nevertheless, the gambling and porn industries were making money hand over fist before anybody else dreamed of it. (Amazon.com was founded in 1994 and didn't see a penny profit until 2001, whereas a porn site can be profitable in months) The two toughest things for any business (and web businesses in particular) are to foster repeat business, and to separate money from the client, and these folks have those tasks down to an exact science.

Would they drive Android adoption? HELL YES.

Disclaimer: I'm not in the web porn or gambling industries. My ethics and morals conspire to keep me poor. But just because I pass up an opportunity doesn't mean I didn't see it.
When flash releases for droid who will buy paid adult app when
you can go to sites like youporn, Pornhub, xhamster, tube8 etc big
advantage over iPhone and other phones
0 Votes
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It's all about the browser
matt_attack 30th Nov 2009
Jason, you didn't mention once the fact that applications
aren't necessary to view adult content on smartphones,
specifically mobile devices that use webkit to render pages.
Some of the more successful webkit porn pages like
www.ipinkvisualpass.com really show off how the
combination of smart programming and a powerful
browser can create a 'web-app' just as powerful as a
downloadable application. As for this open store lending
itself to an increased rate of android adoption, I would
point no further than the fact that it is free to license and
easily customizable.
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Android porn
blakehd@... 30th Nov 2009
Just one more reason to go with iPhone for my next two phones on our family plan.

....and one step closer to moving my business email away from google.

BD
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First VHS, then DVD, next Android...
BillDem 30th Nov 2009
Porn is the reason VHS beat Beta (LONG ago). It is the reason DVD took off so quickly. I can definitely see this boosting Android adoption. Nobody admits publicly they like porn, yet it sells in the Billions. It's society's dirty little secret.
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The bandwidth required would be huge... Providers are already starting to throttle down and restrict bandwidth as it is... Android Porn is dead before it will ever get a toe hold to start it's climb.
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RE: Will the Adult Industry Drive Android Adoption?
cj100570@... Updated - 30th Nov 2009
Slow news day huh? Anyone that believes porn will
be the
reason Android is adopted faster is an idiot!
Android is
doing fine without it. Nobody is going to adopt it
just
because of porn.
0 Votes
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Nobody said "just"
AEFischer 30th Nov 2009
Not only will the porn industry drive the adoption of Android ('just' like it did for VHS over Beta), it will fuel the debate of closed vs open app stores/systems.

I also see porn as the driving force behind IPTV and the advent of a true TV menu where I get to pick the channels I want subscribe to and not be told by the CATV industry.
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Urban Mythology 101
hmoulding@... 30th Nov 2009
You all might read up on the facts before making statements like "porn put VHS over the top." There's no actual evidence to support that claim. What allowed VHS to beat Beta is likely recording length, and perhaps marketing.

Ditto DVD. BlueRay will die a slow death because the technology is too expensive and there's no compelling reason for people to buy into it. Has nothing to do with porn.

And the same will go for any smart phone contender. The reason why someone buys a smart phone is for the apps. Perhaps Android phones will beat the iPhone there? Who knows, but it's far too early to make predictions. Nekkid pippl won't even be a footnote.
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The reason the myth gets promulgated
frgough 30th Nov 2009
is because it allows creeps who get their jollies off of the exploitation of
women to feel morally justified in their perversions.
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Missing the point
zclayton2 1st Dec 2009
You are correct, VHS did not beat out Beta because of porn. The Tape format was supported and extended into something the general public wanted by the demands of the porn industry pushing the envelope of cheap and easy to use.
Without Porn VHS and BETA would have remained too expensive for the general public. Therefore yes, porn did drive the adaptation of VHS to a successful model.
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Cite? Evidence?
hmoulding@... 10th Dec 2009
There is, again, no evidence for this claim. The VHS format made use of a commonly used tape format. The technology in both VHS and Beta format player/recorders was already over 10 years old by the time these devices became cheap enough for the consumer market. The devices were marketed for both time shifting and for watching movies from the newly created tape libraries. Porn played no part in any of this, whatsoever.
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"Proof" about the adult industry
hmt3 Updated - 30th Nov 2009
If you're looking for "proof" about the adult
industry driving technology changes, I suggest
that you read "Obscene Profits" by Fredrick Lane.
You'll find it revealing (pun intended).
I have to agree with matt_attack on this one. While having the adult apps may be an important part of android growth, these 'made for mobile" adult websites are already on the market and doing just fine without an app.

Sites like www.ipinkvisualpass.com and www.ipornopass.com render perfectly on the android's browser so an app is really unnecessary. However, porn companies being the innovators that they are, I have no doubt that we will be seeing some interesting apps coming from the adult sector soon.
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AHH, once again society's - nay, the WORLD'S - little dirty secret rears its head (pun fully intended).

Here's one sobering thought: If politicians would publicly ADMIT that porn exists, is profitable, and the government stepped in to legislate/regulate/tax it, we would probably be well on our way out of this trillion-dollar deficit.

But of course not. No public servant wants to be honest, they all just want to deliver self-righteous rhetoric, pandering to their Christian-Right supporters, while pretending that a multi-BILLION dollar industry does not exist.

Then, they can go back to their little hypocritical secretive affairs.
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Are there really that many people who want to get off at a given moment? "Honey, you are not taking your phone to the men's bathroom again, are you?!"
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Ah, the old myth
frgough 30th Nov 2009
that if it weren't for porn we'd all be using VHS. Because, of
course, no one ever thought it would be cool to buy a movie
on DVD unless it was porn.
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Android cumming to a prev ZD tech blogger
Randalllind 30th Nov 2009
NT
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Wow . . .
CobraA1 30th Nov 2009
"It can be argued that NONE of these technologies would have been so heavily adopted if it wasn?t for the Adult film and content industry"

The "adult" industry may have taken advantage of the media - but the idea that it drove adoption? Highly doubtful.

You could argue for anything if you wanted, I suppose, but that doesn't mean you have a good argument.
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Rule 34
NCWeber 1st Dec 2009
I don't doubt it. Rule 34 states that if porn hasn't been made for it (or about it), it soon will be.
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My question is who the hell is watching porn on their 'smart-phone'. The only time I have seen porn on a phone is when young adults (read teenage boys) have been showing it of to their mates to show how cool and manly they are. Porn is for beating off, who in gods name is going to do that to their phone whilst at home?
0 Votes
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RE: Will the Adult Industry Drive Android Adoption?
SuziPie Updated - 10th Dec 2009
It's all about the browser for sure sites

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