CURE for a telco’s tumultuous history
Right from the start, something was already amiss with U Mobile and so I was not surprised when the company, now renamed Red Mobile, changed its name and eventually discarded its ad-supported business model that was supposed to be the first in Asia.The sudden change of name and business model were announced not through a press conference or a formal launch, but with advertisements and calls from telephone agents who informed subscribers that they will be given new SIM cards.