Twitter fabricated customer references for its television-related advertising platform. Experts explain why honest testimonials are critical to enterprise technology marketing.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. Interact with Michael on Twitter at @mkrigsman.
SAP's marketing chief discusses influence, marketing, and the impact on enterprise software vendors. Plus: Five essential tips for successful influencer marketing.
No, smartphones will not replace serious cameras anytime soon. Here's why.
Buyers are tired of long software deployments. Here's some background and tips for rethinking how your company implements business software.
Understanding your vendor is a first step toward cultivating the knowledge needed to buy software and negotiate effectively. This primer explains the basics.
Understanding the dynamics of how vendors develop software can equip you to select, buy, and implement the best product on the most favorable terms. Here are specific points of advice.
New research highlights the importance of communication in driving project success. Many executives are misguided on this topic.
Legendary NBA star Jo Jo White shares lessons on teamwork while the basketball team's CIO discusses technology in professional sports.
Five pieces of wise advice for you to consider when defining a startup business model. Compare your venture against this checklist.
An innovative CIO offers practical tips for understanding business transformation in the cloud and selling into the enterprise.