Marketers have a special role to play as advocates between brands and consumers. These four tips will help you create authentic, great relationships with buyers and prospects.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. For CIOs and IT leadership, he addresses issues such as innovation, business transformation, project-related business objectives and strategy, and vendor planning. For enterprise software vendors and venture-funded startups, Michael offers advisory services on marketing, positioning, and influencer strategy. As a columnist for ZDNet, Michael has written over 1,000 articles on enterprise software, cloud, CRM, ERP, collaboration, and alignment between IT and lines of business. His work has been mentioned about 1,000 times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been quoted in about 40 books, published in the Wall Street Journal, and is syndicated on important technology websites. Michael started the influential web-based video show, CxOTalk, which brings together the top CIOs, CMOs, and Chief Digital Officers in the world for insightful conversation. He is often a judge in prestigious industry contests such as the CIO100 contest (CIO Magazine) and CRM Idol. He has presented to groups such as Harvard University, Babson College, Seton Hill University, University College London, Boston University, Suffolk University, SAP Sapphire, NetSuite SuiteWorld, MIT CIO Symposium, Educause, CRM Evolution, SXSW, Cloud CIO, Minn. HR Tech Expo, CIO Mobility Innovation Summit, Enterasys Partner Advisory Council, and others. He is also a photographer whose work has been published by the Wall Street Journal, MIT, CNET News, the National Park Service, Inc. Magazine, and others. Michael is on Twitter at @mkrigsman.
A conversation with C-level executives sheds light on what organizations must do to succeed in times of turbulence, rapid change, and shifting roles.
The relationship between IT and the larger business organization is fraught with challenge and opportunity. Here are practical steps you can take drive value and gain recognition.
At the time when the ERP market is thriving Epicor adopts a new, coherent strategy to pull the pieces together.
Infor is a $3 billion software company using design as a core element of strategy and differentiation. Here's their plan.
A new study shows increasing dissatisfaction with IT and the CIO. Here's the problem and some solutions.
A new list of Chief Information Officers emphasizes the importance of communication as a driving force for CIO value and innovation.
New research concludes ERP budgets are shrinking but project length and delays have increased. Why the contradictory data?
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
Innovative Chief Information Officers can apply for a prestigious award at the MIT CIO Symposium, however, the deadline is approaching.
A top US Air Force leader offers advice on managing business transformation, people, and technology on a huge scale.
A special edition of CxOTalk (episode 44) brings together three top analysts to discuss why enterprise software is so uninspired and how to fix the problem. The conversation is fun, exciting, and completely engaging.
During a conversation with Workday's Chief Technology Officer, Stan Swete, we spoke about simplifying enterprise applications for the cloud.
Many startups (and even large software companies) focus on features instead of customers. Stanford professor, Steve Blank, redefines how a software startup should approach... everything.
The Chief Marketing Officer of LexisNexis describes how to achieve traditional marketing and demand generation objectives with social media.