In an unusual public relations strategy, IBM lashed out against Bridgestone over fault on an IT failure. Although one-sided claims on both sides lack credibility, there are important PR lessons to learn.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. Interact with Michael on Twitter at @mkrigsman.
Salesforce.com's annual conference brought together many great startups among the 135,000 registrants. Invoca, Introhive, and Addvocate are among the best of these startups.
California's Marin County has started a new enterprise implementation and learned lessons from the past. Meanwhile, Deloitte consulting is under scrutiny for recent IT failures in Massachusetts and California.
Hearings over Deloitte's role in major IT disasters offer a fascinating glimpse inside the big money world of politics and technology.
A new book by respected Gartner analyst, Tina Nunno, recommends controversial tactics for solving problems and getting ahead. Will her suggestions work or backfire on CIOs who try them?
The days of IT as a back office order-taker are gone. Learn how to benefit your company, grow professionally, and take advantage of great CIO opportunities that lie just ahead.
The role of community is shifting from customer support and service to being part of the brand marketing mix. Chief Marketing Officers should take note of this trend.
Content may be king, but the future of marketing lies in engaging users based on the context of their interactions.
Diplomacy and compromise cannot win the war for CIO relevancy. IT must embrace innovation and a user-centered approach to technology as the keys to survival.
It's time for enterprise vendors to think beyond features to create great outcomes and experiences for customers. Learn how to start this important journey.