The Chief Marketing Officer of LexisNexis describes how to achieve traditional marketing and demand generation objectives with social media.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. For CIOs and IT leadership, he addresses issues such as innovation, business transformation, project-related business objectives and strategy, and vendor planning. For enterprise software vendors and venture-funded startups, Michael offers advisory services on marketing, positioning, and influencer strategy. As a columnist for ZDNet, Michael has written over 1,000 articles on enterprise software, cloud, CRM, ERP, collaboration, and alignment between IT and lines of business. His work has been mentioned about 1,000 times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been quoted in about 40 books, published in the Wall Street Journal, and is syndicated on important technology websites. Michael started the influential web-based video show, CxOTalk, which brings together the top CIOs, CMOs, and Chief Digital Officers in the world for insightful conversation. He is often a judge in prestigious industry contests such as the CIO100 contest (CIO Magazine) and CRM Idol. He has presented to groups such as Harvard University, Babson College, Seton Hill University, University College London, Boston University, Suffolk University, SAP Sapphire, NetSuite SuiteWorld, MIT CIO Symposium, Educause, CRM Evolution, SXSW, Cloud CIO, Minn. HR Tech Expo, CIO Mobility Innovation Summit, Enterasys Partner Advisory Council, and others. He is also a photographer whose work has been published by the Wall Street Journal, MIT, CNET News, the National Park Service, Inc. Magazine, and others. Michael is on Twitter at @mkrigsman.
New research from Gartner and CIO Magazine describe the shift from infrastructure to digital transformation. But, not all organizations are ready to change.
Three of the most innovative CIOs in government suggest ways to improve federal, state, and local information technology.
The Chief Scientist of salesforce.com, JP Rangaswami, discusses new styles of management on the latest episode of CxOTalk.
Venture capitalist, Fred Wilson, presents important business model innovations in enterprise technology. Corporate leadership should listen and learn.
New data shows that the enterprise apps is most profitable for mobile developers. There are clear implications for both software companies and CIOs.
CxOTalk brings together top executives, authors, and analysts to a live forum every week. Here is what you need to know.
A contest on BYOD, and similar, failures in the enterprise exposes rifts and missed expectations between users and IT.
In an unusual public relations strategy, IBM lashed out against Bridgestone over fault on an IT failure. Although one-sided claims on both sides lack credibility, there are important PR lessons to learn.
Salesforce.com's annual conference brought together many great startups among the 135,000 registrants. Invoca, Introhive, and Addvocate are among the best of these startups.
California's Marin County has started a new enterprise implementation and learned lessons from the past. Meanwhile, Deloitte consulting is under scrutiny for recent IT failures in Massachusetts and California.
Hearings over Deloitte's role in major IT disasters offer a fascinating glimpse inside the big money world of politics and technology.
A new book by respected Gartner analyst, Tina Nunno, recommends controversial tactics for solving problems and getting ahead. Will her suggestions work or backfire on CIOs who try them?
The days of IT as a back office order-taker are gone. Learn how to benefit your company, grow professionally, and take advantage of great CIO opportunities that lie just ahead.
The role of community is shifting from customer support and service to being part of the brand marketing mix. Chief Marketing Officers should take note of this trend.