Content may be king, but the future of marketing lies in engaging users based on the context of their interactions.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. Interact with Michael on Twitter at @mkrigsman.
Diplomacy and compromise cannot win the war for CIO relevancy. IT must embrace innovation and a user-centered approach to technology as the keys to survival.
It's time for enterprise vendors to think beyond features to create great outcomes and experiences for customers. Learn how to start this important journey.
Thought leadership and independent analysis take center stage on CxOTalk. Here is what you need to know.
A huge IT failure illustrates problems that arise when customer and system integrator do not fulfil their responsibilities and obligations.
Savvy fans have pushed professional sports to provide mobility, content, data, and analytics in an ongoing quest to engage more completely with the audience.
Twitter fabricated customer references for its television-related advertising platform. Experts explain why honest testimonials are critical to enterprise technology marketing.
SAP's marketing chief discusses influence, marketing, and the impact on enterprise software vendors. Plus: Five essential tips for successful influencer marketing.
No, smartphones will not replace serious cameras anytime soon. Here's why.
Buyers are tired of long software deployments. Here's some background and tips for rethinking how your company implements business software.