In an unusual public relations strategy, IBM lashed out against Bridgestone over fault on an IT failure. Although one-sided claims on both sides lack credibility, there are important PR lessons to learn.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. For CIOs and IT leadership, he addresses issues such as innovation, business transformation, project-related business objectives and strategy, and vendor planning. For enterprise software vendors and venture-funded startups, Michael offers advisory services on marketing, positioning, and influencer strategy. As a columnist for ZDNet, Michael has written over 1,000 articles on enterprise software, cloud, CRM, ERP, collaboration, and alignment between IT and lines of business. His work has been mentioned about 1,000 times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been quoted in about 40 books, published in the Wall Street Journal, and is syndicated on important technology websites. Michael started the influential web-based video show, CxOTalk, which brings together the top CIOs, CMOs, and Chief Digital Officers in the world for insightful conversation. He is often a judge in prestigious industry contests such as the CIO100 contest (CIO Magazine) and CRM Idol. He has presented to groups such as Harvard University, Babson College, Seton Hill University, University College London, Boston University, Suffolk University, SAP Sapphire, NetSuite SuiteWorld, MIT CIO Symposium, Educause, CRM Evolution, SXSW, Cloud CIO, Minn. HR Tech Expo, CIO Mobility Innovation Summit, Enterasys Partner Advisory Council, and others. He is also a photographer whose work has been published by the Wall Street Journal, MIT, CNET News, the National Park Service, Inc. Magazine, and others. Michael is on Twitter at @mkrigsman.
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