SAP's marketing chief discusses influence, marketing, and the impact on enterprise software vendors. Plus: Five essential tips for successful influencer marketing.
Beyond IT Failure
Michael Krigsman is a recognized authority on the causes and prevention of IT failures.
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. For CIOs and IT leadership, he addresses issues such as innovation, business transformation, project-related business objectives and strategy, and vendor planning. For enterprise software vendors and venture-funded startups, Michael offers advisory services on marketing, positioning, and influencer strategy. As a columnist for ZDNet, Michael has written over 1,000 articles on enterprise software, cloud, CRM, ERP, collaboration, and alignment between IT and lines of business. His work has been mentioned about 1,000 times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been quoted in about 40 books, published in the Wall Street Journal, and is syndicated on important technology websites. Michael started the influential web-based video show, CxOTalk, which brings together the top CIOs, CMOs, and Chief Digital Officers in the world for insightful conversation. He is often a judge in prestigious industry contests such as the CIO100 contest (CIO Magazine) and CRM Idol. He has presented to groups such as Harvard University, Babson College, Seton Hill University, University College London, Boston University, Suffolk University, SAP Sapphire, NetSuite SuiteWorld, MIT CIO Symposium, Educause, CRM Evolution, SXSW, Cloud CIO, Minn. HR Tech Expo, CIO Mobility Innovation Summit, Enterasys Partner Advisory Council, and others. He is also a photographer whose work has been published by the Wall Street Journal, MIT, CNET News, the National Park Service, Inc. Magazine, and others. Michael is on Twitter at @mkrigsman.
No, smartphones will not replace serious cameras anytime soon. Here's why.
Buyers are tired of long software deployments. Here's some background and tips for rethinking how your company implements business software.
Understanding your vendor is a first step toward cultivating the knowledge needed to buy software and negotiate effectively. This primer explains the basics.
Understanding the dynamics of how vendors develop software can equip you to select, buy, and implement the best product on the most favorable terms. Here are specific points of advice.
New research highlights the importance of communication in driving project success. Many executives are misguided on this topic.
Legendary NBA star Jo Jo White shares lessons on teamwork while the basketball team's CIO discusses technology in professional sports.
Five pieces of wise advice for you to consider when defining a startup business model. Compare your venture against this checklist.
An innovative CIO offers practical tips for understanding business transformation in the cloud and selling into the enterprise.
On this day, we remember the men and women in the armed services, along with their families.
Relationships between IT and lines of business are fraught with difficulty. To survive, smart IT executives will follow the practical suggestions described in this article.
In this episode of CxO Talk, Kim Stevenson presents useful and practical advice to help IT practitioners grow value, influence, and trust in their own organizations.
Learn three foundations for gaining strategic influence in your organization.
This week's episode features a venture capital perspective on investment, cloud, disruption, and selling enterprise software against legacy vendors.
CIO and IT success depend on establishing new relationships with technology-centric parts of the enterprise, such as marketing. Here are key points you need to know.