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IT Project Failures

Michael Krigsman
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IT value creation vs. cost control

By | May 7, 2010, 3:57pm PDT

Summary: At the recent launch of Salesforce.com’s new VMforce platform, Vinnie Mirchandani and I were asked to participate in a video to kick off the product launch. My key message: IT cannot achieve value through cost cutting alone.

At the recent launch of Salesforce.com’s new VMforce platform, Vinnie Mirchandani and I were asked to participate in a video to kick off the product launch. About 13,000 viewers signed up to watch the launch over the web, and the live interview was displayed on large screens to the audience in attendance.

In this video, veteran journalist Peter Coffee, who is now Salesforce.com’s Director of Platform Research, first talks with Vinnie and then asks me a few questions.

My key message in this recording: IT cannot achieve value through cost cutting alone. Innovation is required to develop a leadership position in any field. We all want to save money, but let’s not confuse cost cutting with value creation.

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Topics

Salesforce.com Inc., Video, Corporate Communications, Sales Force Management, Marketing, Sales, Michael Krigsman

Michael Krigsman is a recognized authority on the causes and prevention of IT failures.

Disclosure

Michael Krigsman

Michael Krigsman writes and speaks about technology in a manner that most observers consider to be fair and balanced. Michael believes that writing about IT failures, which often have complex causes, creates a unique obligation to be reasonable and accurate in both reporting and analysis.

Michael maintains active personal and professional relationships with enterprise technology buyers, vendors, analyst firms (or individual analysts), consultants, and system integrators. As CEO of Asuret, Michael sells and delivers paid services to members of these same groups.

Vendors regularly reimburse Michael's out-of-pocket travel expenses to attend industry conferences and events. Conference organizers frequently waive entry fees when Michael attends industry events. Michael often speaks at industry conferences and events.

He is a member of the Enterprise Irregulars, a loose association of consultants, investors, industry representatives, analysts, and users of enterprise software.

For daily updates on Michael's activities, follow him on Twitter.

Biography

Michael Krigsman

Michael Krigsman is CEO of Asuret, Inc., a consulting company dedicated to reducing technology implementation failures. Asuret's suite of software tools improve the success rate of enterprise software deployments by quantifying and measuring governance issues that cause most project failures. Michael led the research effort underlying Asuret's model of collective intelligence and its practical application to reducing IT failures in consulting environments. He is a recognized authority on the causes and prevention of IT failures and is frequently quoted in the press on IT project and related CIO issues. He is considered an enterprise software industry "influencer" and provides advice to technology buyers, vendors, and services firms.

Previously, Michael served as CEO of Cambridge Publications, which develops tools and processes for software implementations and related business practice automation projects. Michael has been involved with hundreds of software development projects, for companies ranging from small startups to Fortune 500 organizations. Michael graduated with an M.B.A. from Boston University and a B.A. from Bard College. He is a Board member of the America's Cup Hall of Fame and the Herreshoff Marine Museum in Bristol, RI.

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