Three simple principles of cloud trust

Three simple principles of cloud trust

Summary: It's time for cloud vendors to come clean and follow simple, transparent principles of integrity and trust.


In the last few days, both Facebook and OnStar have come under attack for tracking users who have logged out (Facebook) or unsubscribed (OnStar).

Related Posts Facebook and OnStar face similar privacy accusations Facebook denies privacy accusations, shows 'big brother paternalism'

Both companies have denied wrongdoing: Facebook claims no problem because it tracks only to protect and serve you, while OnStar says everything's fine because it discloses the questionable behavior. These responses seem duplicitous at best.

Facebook and OnStar violated basic principles of cloud trust:

  1. User data always belongs to the user
  2. Private data always remains private
  3. Transparency means integrity

For cloud providers, the answer is quite simple: be straightforward. If users logout or cancel their accounts, for example, stop tracking their behavior or movements. It's not hard! Cloud vendors that hide behind disclosures and excuses, rather than act transparently, appear creepy and sleazy.

Advice to CIOs. Before signing with any cloud vendor, carefully examine the fine print based on the three principles listed above. If you suspect the vendor is playing games, then go elsewhere. Trust, privacy, and transparency are your right -- don't give them away.

Image from iStockphoto

Topic: Social Enterprise

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  • RE: Three simple principles of cloud trust

    Putting anything in the ???cloud??? is like sending a postcard. It can be read while in transmission. I for one do not trust the cloud enough to put sensitive data on it. Anything that is private is going to remain on a local drive that I can control, even if that means unplugging it while it is not actively in use.
    • RE: Three simple principles of cloud trust

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  • I have a problem, Houston. Beep.

    "If you suspect the vendor is playing games, then go elsewhere."<br><br>I don't suspect my vendors are playing games - they have already been convicted of playing games.<br><br>Where do I go?<br><br>[I have one answer: is anyone on ZDNET is prepared to post it .. or offer better.<br>Hint: it's not a M$ or AMAZON datacentre/cloud.]
  • RE: Three simple principles of cloud trust

    The last 3 years of White House activity have reinforced that trust can not be verbalized,, no matter how earnest one may appear. Trust is earned, by demonstration - one step at a time. I fear our sense of instant gratification has overrun that principle in many cases.
  • I see no problem with OnStar

    Technically, all they're tracking is *their* sensor. Although it's attached to the car, & unable to be removed, all it can track is where the *car* goes to. They don't know who's in the car, or what you do & where you go once you're out of the car. For example, they might be able to tell that you drove to the mall down the street...but they have no idea what stores you visited, whether you made any purchases or not, or even if you went into the mall or were just waiting to pick someone up.