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Topic: Enterprise Software

What's the cloud? Ask a ten-year old.

Summary: In this interesting video, huge consulting firm, Accenture, asks ten-year old kids about the cloud. The results may surprise you.

Michael Krigsman

By for Beyond IT Failure |

In this fun and interesting video, huge consulting firm, Accenture, asks ten-year old kids what they think of cloud computing. The results are enlightening for a few reasons.

These kids are true digital natives, who have grown up with computers since birth, so their views lack posturing or discomfort with non-cloud alternatives. Although they're just children, we know that out of the mouths of babes sometimes does come the truth.

And yeah, it's obvious Accenture believes its own money trail leads into the cloud.

Related: For a deeper perspective on the impact of cloud computing, take a look at Cloud impact: A state of the art discussion (podcast).

[Thanks to ReadWriteWeb for the pointer to this video.]

Topics: Enterprise Software, CXO, Outsourcing

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10 comments
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  • adnet is becoming tech-twitter

    with short blogs.

    It used to be much better.
    FADS_z
    Reply Vote

  • RE: What's the cloud? Ask a ten-year old.

    Whether or not it is an add I do like the video. Those children expressed interesting observations.
    BubbaJones_
    Reply Vote

  • RE: What's the cloud? Ask a ten-year old.

    I saw this as well. Brilliant. Kids know better than many adults.
    phil_simon
    Reply Vote

  • Perfect ad

    .... specially since you have to have the brain of a 10 year old to actually buy into the BS called "cloud".
    wackoae
    Reply Vote

  • We're they talking about the cloud...

    or Web 2.0?

    What the 10 year olds also didn't talk about - which they don't understand - the security, privacy, legal impacts associated with the cloud.
    jshaw4343
    Reply Vote

    • RE: What's the cloud? Ask a ten-year old.

      @jshaw4343 [Applauds]
      scott2010au
      Reply Vote

    • RE: What's the cloud? Ask a ten-year old.

      @jshaw4343 [Applauds]

      How do I flag you as awesome?
      scott2010au
      Reply Vote

  • Out of the mouths of babes ...

    comes poorly digested Gerbers puree'd peas.

    10 year olds have no idea about what to do when the system goes down.

    10 year olds have no idea how to do the work without the system.

    People who don't know how to work without the system are even more useless than 10 year olds when it comes to disaster preparedness, emergency operations, and disaster recovery.

    This video by Accenture just hammered the last nail in their coffin for any work at our company.
    Dr_Zinj
    Reply Vote

  • Marketing: cloud = internet

    Come on. I'm a big proponent of cloud computing's possibilities, and this is of course a cute video. But like so much in the mainstream media, it's just equating the cloud with the internet, and falling over in wonder and enthusiasm about all the possibilities. IBM did a similar film (http://www.youtube.com/watch?v=QB2hJPAQY-k), ?My Cloud: Virtual Servers on the Horizon?. As I noted in my blog, it was "a commercial which would work just as well if it were titled ?the incredible power of the Internet?, or even, ?aren?t computers cool?? "

    Films like these, however cute and compelling, don't help anyone understand what cloud computing is all about. They're basically just using cloud as a new compelling marketing buzzword for the same old internet.

    My blog post, "Cloud computing: misunderstood, but really not that complicated a concept" covers what truly differentiates cloud computing from the same-as-ever internet. See http://www.peterkretzman.com/2009/09/29/cloud-computing-misunderstood-but-really-not-that-complicated-a-concept/

    Peter Kretzman
    http://www.peterkretzman.com
    Peter Kretzman
    Reply Vote

  • RE: What's the cloud? Ask a ten-year old.

    I've always suspected that Accenture Technology Experts were kids with no experience, it's finally good to see some proof at last.
    swardley@...
    Reply Vote
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