Kindle books come to the PC -- a Nook counterpunch

Kindle books come to the PC -- a Nook counterpunch

Summary: Platform expansion is the logical counter to new competition at the device level. Amazon, facing the introduction of BN.

SHARE:

kindle-for-pc-tcg-coming-soon._V229480704_Platform expansion is the logical counter to new competition at the device level. Amazon, facing the introduction of BN.com's Nook and other e-readers this week, has announced it will support reading of Kindle books on Windows 7, Vista and XP Service Pack 2 PCs in November.

The application offers a few enhancements compared to the Kindle device, including a larger number of font sizes and the ability to adjust the number of words per line and zoom capabilities on Windows 7 PCs, as well as supporting cross-device synchronization of last page read, bookmarks, notes and highlights.

Customers can sign up for an email alert that the software has been released at the Kindle for PC page. I've been predicting this for a while, and am not at all surprised to see it come two days after the Nook announcement. It will not be surprising, either, when Kindle books are available on the Mac.

It's all about making the customer library accessible across devices, so that Amazon—and BN.com, etc.—can keep a customer over the long term.

All in a week's brutal competition.

Topics: Operating Systems, Amazon, Hardware, Microsoft, Software, Windows

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

6 comments
Log in or register to join the discussion
  • Short-term "score" until Nook has it too. (nt)

    (nt)
    Bruce Lang
  • RE: Kindle books come to the PC -- a Nook counterpunch

    Nook arrives with it--B&N has PC and Mac clients.

    It's not at all about score-keeping, but how the strategies
    are playing out. It's not a horse race, nor a football game.

    This article doesn't suggest Amazon somehow leapt ahead
    today. Anyone who thinks this market is about selling the
    most e-reader devices is missing the core goal for every
    book retailer with an e-reader: creating customer lock-in
    through their digital libraries.
    Mitch Ratcliffe
  • RE: Kindle books come to the PC -- a Nook counterpunch

    My Sony ereader software already does all this.
    T-Rexx
  • RE: Kindle books come to the PC -- a Nook counterpunch

    I'll wait until they migrate the capability over to Windows Mobile devices and then I'll take off reading Amazon books. Once Amazon supports the reading of its ebooks on handhelds, they'll capture a large market share. There are a lot of us out there waiting for something to replace Mobipockets and Fictionwise. :)
    Jeff Tyler
  • RE: Kindle books come to the PC -- a Nook counterpunch

    I think people who equate ebooks on a PC with a Kindle
    haven't seen a Kindle in person. Reading the backlit display
    of a PC is much harder on the eyes than the digital ink pages
    of the dedicated reader.
    holgatefam
    • Agreed

      I was on a camping trip recently and saw someone use a Kindle. I asked
      this person to show me the device. I was very impressed with the
      display: easy on the eyes, the characters were crisp and well formed, the
      pictures were beautiful, though not in color.

      The Kindle is also easy to carry--not as bulky as a laptop or a desktop (
      :-) ). I think one has to see this gadget in person to fully appreciate it.

      So when I'm ready to buy such a gadget, I'll probably get this one. By
      then competition will make this thing even better.
      TroutHound