Constant Contact today announced the acquisition of Boston-based CardStar Inc., a loyalty-based technology platform that is designed to help merchants and customers keep connected.
CardStar claims more than two million users of its mobile applications that are supposed to extend the use of loyalty cards and mobile coupons among consumers by consolidating membership and reward cards on smartphones including iPhone, Android, and Blackberry.
Customers can then use a single application on their devices as opposed to using several physical cards and also allows merchants to track purchase behavior for additional rewards and programs.
In a statement from Constant Contact, CEO Gail Goodman says, “Today’s consumers don’t just want – but expect – to access information and make decisions on the go, and they want to be rewarded for their support and loyalty.”
Financial details of the deal were not disclosed.
Josh Gingold is the Managing Editor of Business and Technology Research Libraries for CBS Interactive with primary responsibility for the presentation of key research and commentary through a combination of blogs, white papers, and Webcasts.
Disclosure
Josh Gingold
Josh Gingold doesn't have any actual or potential conflicts to disclose. He has no business relationships, affiliations, or investments that have a bearing on any subject covered in his blog.
Biography
Josh Gingold
Josh Gingold is the Managing Editor of Business and Technology Research Libraries for CBS Interactive with primary responsibility for the presentation of key research and commentary through a combination of blogs, white papers, and Webcasts. Josh's past experiences include a variety of editorial and production assignments for CNBC, CNET, Discovery Communications, History Channel, National Geographic Channel, TechTV, ZDTV, and many others. Previously, Josh was a TV producer, writer, and editor for several local stations where he was also recognized with a Golden Mic Award from the Radio and Television News Directors Association. Josh is a proud alumni of Fresno State University and California State University, Bakersfield where he studied Philosophy, English, and Communications.
