Start-up company Matrix Semiconductor has a customer for its unusual 3D memory chips. And no, it's not a major high-end computing vendor, but rather a toy company, Mattel. It's for permanently storing cartoons on a media player called the Mattel Juice Box aimed at "tweens" (8-12 years old). While the player received an upgraded version of the chip weeks ago, analysts from Chipworks seem to have just got their hands on it recently.
"What makes this product so interesting is that it is the first implementation of 3D memory"