Starting in 1996, before 'blog' was even a word, Rupert Goodwins has been writing dyspeptic, dramatic, disbelieving or delighted descriptions of daily life in IT journalism. Rupert's Diary is that col
Editor, ZDNet UK. Ex technology/technical editor of ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair. Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. Can still swap out a gassy PL509 with the best of 'em.Dear Reader - contact me via our marvellous messaging system. Or better yet, start a blog. If you want to promote your company or product, fine - but please tell me what it is and why it's interesting right up front in the messageDear PR - The probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze.3NT x 4UP x 2BI x 5EAI----------------------------- = P(copy)3M^3 x 2ACE x 10LWhere NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (ie, your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor - Talk to me. It's the new stuff that makes this game worthwhile.