Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

Latest Posts

Which cloud is best for ISVs?

Which cloud is best for ISVs?

A bewildering choice confronts ISVs pondering which platform to use as they start to roll out SaaS offerings to respond to growing market demand for cloud offerings. Here are some pointers to help make that choice.

published October 12, 2010 by

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Oh, and SaaS gets transformed, too

Oh, and SaaS gets transformed, too

An acquisition today illustrates how SaaS itself is being transformed by the cloud's ability as a platform to deliver other components alongside software, such as content, on-demand labor and professional services.

published September 23, 2010 by

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Web brands, get your house in order

Web brands, get your house in order

Every time there's a Twitter hack, every time there's a Google privacy snafu, it hurts the credibility of cloud providers that are trying to build the confidence of the business world and the public at large.

published September 21, 2010 by

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Time to reveal cloud's silver upside

Time to reveal cloud's silver upside

Vendors should focus more on promoting the business benefits of cloud. We should not be spending all of our time on the defensive, letting objections about security, reliability and governance dominate the conversation.

published September 19, 2010 by

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Plumbing the clouds

Plumbing the clouds

Cloud integrator Appirio has packaged up all its experience of engineering the plumbing between cloud applications and, with the launch of CloudWorks, is now offering that plumbing as a service, on the same ready-to-run, pay-as-you-go terms as the applications themselves

published September 16, 2010 by

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Multi-tenancy: why you should care

Multi-tenancy: why you should care

SaaS buyers shouldn't settle for the limited horizons of single-tenancy. Multi-tenancy is the ideal architecture to make the most of the cloud environment, because it continually evolves to keep pace with the collective demands of its tenants.

published September 1, 2010 by

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Single tenancy, the DEC Rainbow of SaaS

Single tenancy, the DEC Rainbow of SaaS

If you believe the private cloud vendor spin that simply by including certain features in common you'll capture all the advantages of cloud computing, you're making the same mistake that enterprises made in the 1980s when they invested in DEC Rainbow PCs and IBM PS/2 Microchannel.

published August 26, 2010 by

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How T-Mobile nixed my summer roaming

How T-Mobile nixed my summer roaming

T-Mobile was that close to getting a glowing endorsement from me this year, but instead it cheated itself out of over $100 in data roaming revenue and left me sloping off on my vacation to the Internet cafe instead of joining the kids by the pool.

published August 24, 2010 by

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