Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

Latest Posts

Will Adobe wreck EchoSign?

Will Adobe wreck EchoSign?

Remember Buzzword? If Adobe's previous SaaS acquisitions are anything to go by, today's news is less cause for celebration than commiseration with EchoSign's users and fans over the next few years.

published July 18, 2011 by

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The elephants not in the SaaS room

The elephants not in the SaaS room

Why are VMware and Citrix, the two biggest technology beasts of the cloud infrastructure layer, not making their presence felt in the SaaS vendor community, even though they clearly have a huge role to play in its fortunes?

published July 14, 2011 by

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Safe-deposit box SaaS

Safe-deposit box SaaS

To insist on a private SaaS instance dedicated just for your own use is exactly the same as going to deposit your money in a bank but insisting the bank never lends it out to anyone else.

published July 5, 2011 by

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Building up cloud in Europe

Building up cloud in Europe

Winners of the EuroCloud Awards for customer success stories provide some valuable case studies for policy makers in Europe to consider as they open up public consultation on a strategy for cloud computing

published July 4, 2011 by

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Standardizing the business data model

Standardizing the business data model

Effortless integration with partner cloud applications could give Intuit's ecosystem a big economic advantage in the small business market. Does that mean everyone will end up converging on the vendor's business data model?

published June 6, 2011 by

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The widening chasm

The widening chasm

Cloud application vendors are able to add new functionality at a far faster rate than conventional on-premise vendors, and with less cost and risk. That's opening up an innovation gap that the established incumbents will find increasingly hard to close.

published May 15, 2011 by

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SaaS will dominate your cloud strategy

SaaS will dominate your cloud strategy

If an enterprise is focusing on the infrastructure layer to build its cloud strategy, then it's looking in the wrong direction. SaaS will dominate spending on cloud into 2020 and beyond, according to Forrester projections.

published April 26, 2011 by

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