Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

Latest Posts

Making the public cloud your own

Making the public cloud your own

It makes no difference to security whether you deploy to public or private cloud. What matters is how you architect the infrastructure. Public cloud providers that offer sophisticated controls can even outperform many enterprise data centers.

published March 7, 2011 by

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The OEMing of SaaS: build or buy?

The OEMing of SaaS: build or buy?

Many enterprises deliver applications as-a-service to their customers, partners, suppliers or employees. Should they build these 'private' SaaS instances from scratch, or buy in a third-party platform that's already done the heavy lifting for them?

published February 28, 2011 by

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The new 2-tier client-DaaS architecture

The new 2-tier client-DaaS architecture

Mobile clients could set a trend towards adoption of a new 2-tier application architecture that talks directly to a cloud-hosted database-as-a-service such as Database.com, cutting out the need for an application server in between.

published February 25, 2011 by

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Loosely coupled crowd development

Loosely coupled crowd development

Global SIs are dragging cloud applications into the same mire as traditional enteprise apps. Perhaps a crowdsourced, community approach will at last bring much-needed cloud models into implementation and lifecycle management processes.

published February 20, 2011 by

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Going mobile with cloud apps

Going mobile with cloud apps

MWC2011 in Barcelona is shining the spotlight on mobile this week, and I'm sure a lot of cloud vendors are going to be thinking about their strategies for going mobile. I'll be discussing the topic with Salesforce.com, Workday and Sabre at a London event on Wednesday

published February 13, 2011 by

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Building a halfway house to the cloud

Building a halfway house to the cloud

It's a lucrative business, helping enterprise IT organizations implement their own private clouds instead of moving all the way to lower-cost public clouds. I asked CSC's VP of cloud computing to explain the benefit for customers.

published February 6, 2011 by

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Cloud computing (still) needs a bill of rights

Cloud computing (still) needs a bill of rights

The cloud industry badly needs a common code of practice so that buyers know what exactly they ought to expect from a provider, right from the outset. Arriving at a consensus won't happen overnight, but it's high time to start making a serious effort.

published January 31, 2011 by

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Rounded-out Box squares up to enterprise

Rounded-out Box squares up to enterprise

Filesharing-to-collaboration cloud apps vendor Box epitomises how cloud apps are growing up to become enterprise-grade. Despite the rounded corners on the company's cuddly brand image, it has had to sharpen up to become a fit for the square hole that is enterprise computing.

published January 25, 2011 by

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In 2011, mainstream means mobile

In 2011, mainstream means mobile

Instead of being the poor cousin, suddenly the mobile UI will be the bigger sibling that sets the standard for how other UIs behave, leaving desktop platforms looking more old-fashioned than ever, and setting new cultural challenges for enterprise application usage.

published January 2, 2011 by

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Six big trends to watch in 2011

Six big trends to watch in 2011

Contrasting cross-currents are going to make 2011 a fascinating and turbulent year, in which SaaS enters the tornado and mobile enters the bowling alley at the very same time as cloud trips over the chasm.

published December 28, 2011 by

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