Marketing automation should move beyond the prospect funnel and help manage engagement throughout the customer lifecycle, says Marketo's CEO
Software as Services
In the best-informed blog on software-as-a-service and on-demand business applications, Phil Wainewright cuts through the vendor spin, analyzes the trends to watch and adds his thought-provoking insights.
Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant.
Tomorrow's software leaders won't offer old-school ERP and CRM. The enterprise software stack is pivoting to reset around activities that barely existed a decade ago.
Every enterprise today is a cloud provider. Unfortunately, most of them don't realize and they're making a hash of it.
Big brand companies today have to invest in infrastructure that enables them to deal with customer contacts across multiple touch points. Has Oracle bought RightNow to fulfil that need?
You have to look beyond the technology and see the bigger picture of business transformation enabled by the automated connectivity of the cloud. Enterprise is going frictionless.
Oracle has made clear today that its Public Cloud will be populated with acquisitions of the SaaS industry's old guard, clarifying the true battle lines against cloud rival Salesforce.com
Continuous iterative development on cloud platforms could force a radical restructuring of IT resources within the enterprise and new models of outsourcing.
At next week's iPhone 5 launch, we'll marvel at Apple's leadership of the mobile Web. But early adoption of HTML5 and the lesson of history tells us iOS will soon be in decline.
Enterprises that don't embrace social face a gruesome fate in the next few years, says Salesforce.com's CEO Marc Benioff. But what about cloud?
There's a new game in town, called DevOps, which helps deliver business innovation on the same compressed 'jump in and iterate' cycles we associate with cloud application development