The creativity of the technology industry in reinventing end-of-line products by tossing them into fast-rolling bandwagons apparently knows no bounds. Today we learn that the latest addition to the catalog of cloudwashing infamy is the cloud PC, the clunker formerly known as the 'thin client'.
Terminal manufacturer Wyse's fake sorry cloud PC strikes me as the perfect complement to the certified private cloud stacks unveiled yesterday by on-premise software-maker Microsoft and six of its favorite server manufacturers. Less topical though equally cringeworthy is Oracle's cloud-in-a-box concept trumpeted by Larry Ellison at this year's OpenWorld.
What all these fake cloud propositions share is a determination to lull customers into a twilight world of the computing undead where nothing has changed. They aim to keep computing locked away in lifeless seclusion from the vibrant, global, 24×7, connected universe of the open, public cloud where business gets done today. Anyone with any sense will ignore their siren appeals. They are a world away from the true meaning of cloud.