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Why Microsoft really, really, hates the cloud

By | March 22, 2010, 4:29pm PDT

Summary: How much will the cloud computing tsunami wipe off Microsoft’s sales figures and market valuation by 2015? Settle back as guest blogger Louis Nauges, co-founder of Google Apps reseller Revevol, gives you his view of Microsoft’s future financials.

Guest post Louis Naugès has been a proponent of cloud computing and office automation for almost two decades and is co-founder of Revevol, the first authorized Google Apps reseller and one of the most successful. Based in Paris, he blogs for ZDNet France and has translated an abridged version of this recent post for publication as a guest post here. Read on for a controversial and eclectically illustrated perspective of why, for Microsoft, it may be more a case of ‘all over’ than ‘all-in‘ when it comes to the cloud.

Why this title? Have we not heard from top-level Microsoft officials the praises of Cloud Computing, around their Azure solutions?

This text is anything but an anti-Microsoft pamphlet. It’s an analysis — cold, objective and financial — of the potential impacts of the Cloud Computing Tsunami on the finances of Microsoft.

The Cloud decade has began in 2010; though it will take some time before we are able to visualize all its impacts, we can already see some first results:

Almost at the same time, Steve Ballmer gave a one hour long conference at University of Washington, explaining that “Microsoft has over 70% of its developers working on cloud solutions”. In an internal email to Microsoft employees, he said that: “As a part of this, I request that you do the following:

  • Watch the speech on demand here
  • Learn more about our cloud offerings and how they relate to our overarching software plus services strategy here (unavailable outside Microsoft network)
  • Review your commitments to ensure you are landing our vision with customers and partners.

So, now, you have two opposite views:

  • Steve Ballmer’s, which explains why Microsoft “loves” the Cloud.
  • Mine, which explains why Microsoft really hates the Cloud.

More: Microsoft’s revenues threatened by the cloud …

Microsoft sources of earnings in 2009

For over 10 years, Microsoft has tried everything to diversify: Xbox, BING search engine … Xbox Image. Despite all these efforts, and tens of billions of dollars invested in R&D, the results have not been obvious.

The arrival of Ray Ozzie as the number two of the company remains one of the keys to the possible success of Microsoft on the Cloud. A long article in InfoWorld presents in a positive way efforts made by Ray, while remaining skeptical about his ability to counter Google.

This graph shows the distribution of Microsoft’s earnings by product lines, over the past three years. These numbers don’t lie! At the end of 2009, all Microsoft earnings came from historical products: Office, Windows desktop and Windows Server solutions. All other divisions around the Internet or gaming platforms are losing money or just balancing their accounts.

The US stock market has taken into account this situation; Microsoft is no longer regarded as a growth company, but as a cash machine. With quarterly earnings between $5 and $8 billion, Microsoft is still one of America’s most profitable companies.

The performance of Microsoft’s share price has not really been outstanding over the last 10 years! Today, at the beginning of 2010, it has lost value compared to January 2000.

This is even more striking when you compare it to Google and Apple; over the same period their share prices have respectively increased by 400% and 700%.

So why worry? In early 2010, the situation is anything but a disaster, as evidenced by the good numbers published by Microsoft at the end of December 2009:

  • Quarterly profits remain high, exceeding $8 billion.
  • Windows has more than 90% market share in PCs and Windows 7 is better accepted by the market than Vista.
  • Office is still dominant on desktops of every organization.
  • Windows Server has gained good credibility in the computing centers.

Yes, but … the Cloud Computing Tsunami is announced! — >

More from “Software as Services”

Topics

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant.

Disclosure

Phil Wainewright

Phil Wainewright's work as an independent consultant brings him into direct or indirect business relationships with several of the companies that he writes about, or their competitors. Phil is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgement.

Read the complete list of Phil's relationships.

Biography

Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

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Before Excel there was Lotus 123
cloudeaze Updated - 29th Apr
Agree that Google spreadsheet is not what someone who is running their department on excel needs.. it needs time. I hated Excel when we were forced to move from Lotus 123 to Excel and then loved it I am sure that features will not be the constraining factor when it comes to using Cloud..
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The Public Cloud and Big Government
P. Douglas Updated - 22nd Mar 2010
To me the public cloud resembles elements of big government. Liberals say you must put all your trust in Uncle Sam, and Uncle Sam will take care of you. No thanks. Government is a necessary evil, and public clouds should be seen to some extent as such, and continually viewed with suspicion. I think MS' cloud strategy should be similar to those of democracies: individuals and organizations should strive to have their own private clouds (keeping as much power [in the form of private information] as possible in their own hands). I have no problem with public data for most everyone being hosted on public clouds. Even then, it would probably be better if public clouds generally offered back up services of customer data to their private clouds / networks.

People must realize that private information is a very important component of their power and liberty. They should always strive to keep this in their own hands for their own well being. As long as this world is imperfect, people should never trust anyone or entity with private information - except those who they know personally and trust.
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I agree
Cylon Centurion 22nd Mar 2010
I trust no cloud.

And I fail to see why *any* business would
trust private data to any Cloud solution except
their own.... Take that a step further, I fail
to see why *anyone* would trust a Cloud at
all.... My data is *my* data, not Google's or
Microsoft's, or Amazon's. It sits safely on my
hard drive for me to use and enjoy. Why the
heck should I upload it to some server for XYZ
Corp. to hold onto?
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respectfully...
danstermeister 23rd Mar 2010
You are a dinosaur. And I mean that respectfully,
but blatantly.

In 10 years people with your opinion will be in the
minority- it has nothing to do with right or wrong.
All it has to do with is that the changing
environment is cloud computing, and all the children
today that will be in their 20's or 30's ten years
from now will have lived almost exclusively in a
cloud and mobile computing world.

It's not that your viewpoint is wrong. It's just
irrelevant in terms of the future.
as well. Nothing will be private every a smart hacker will own everything. Corporate theft will be a thing of the present just give the cloud company a small amount they will just accidentally upload the data to the wrong company. And much much more.
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You're assuming
jacarter3 23rd Mar 2010
that all these children will have access to the cloud all their life. Maybe or maybe not?

What happens when a country like China takes umbrage with the US and companies like Google and actively attacks the cloud? What about other terrorists that are also working on cyber warfare?

Also keep in mind that storage continually drops in price to the point where having several TBytes on the local LAN segment is common, like it is now. While social networks ultimately depend on the cloud, applications and data can still be local with a very small cost in storage as the applications are free and take much less storage and resources than the current MS ecology.

There is an element of truth to your claims provided nothing happens that drastically changes the landscape. However, cyber warfare is accelerating as fast as the cloud and that can be a real game changer.
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Yup.
Cylon Centurion 23rd Mar 2010
I have quite a few hard drives sitting on my segment. There is nothing wrong with having my data kept locally. It also keeps it safer by not having it sit on such a high profile target as a cloud server farm would be.
Apps are also doing just fine locally, so I see no real reason why that needs to change, other than the fact that we can access them anywhere. But then again, if you have an Internet connection, it is too much trouble to download an install them to whatever device you are using.

As for social networks, I have quite a few photos and videos uploaded there, but not everything. Not even close. To me, social networking is a way to KIT with friends, and share a few pictures or videos along the way, not a means of data storage.

There are a lot of things that people aren't realizing here with this concept. To me, the important question no one is asking is why should we give up our hard drives, and trust XYZ Corp to hold onto everything for us? What happens to us then if the company should be hit with a network attack? What happens if the building comes under attack from a natural source that we are unaware of? What happens of they should go under? What happens with a change in management? Is our stuff safe, secure, and not being mined?
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respectfully...
BrewmanNH 23rd Mar 2010
The "cloud" was done 30 years ago, then personal computers came out and mainframes disappeared. Replaced by stand alone computers with stand alone storage and apps. Going that far back into the past, losing your privacy, and potential loss of all your data due to loss of internet connection is a BAD idea.

I'll stick with computers that I have access to, when ever I want my data I just have turn my computer on and there it is. Never having to worry about whether Comcast is doing maintenance on my internet connection, or if my router had decided to bite the big one. I have backed up the information on the computer to external storage on the off chance that my computer dies so that I have access to it even if everything goes balls up.
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By the same account...
prof123 24th Mar 2010
you would also prefer to have you own power station
since you don't want to rely on the public grid. This is
all nonsense. You trust your phone company to keep
record of all your phone calls, most probably running
and managed by IBM on their site. Ditto your bank,
your health insurance company. etc.

The cloud is nothing new and if you can trust IBM or
Citibank, you should trust Google...
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Sorry, but I can't
Cylon Centurion 25th Mar 2010
Google is just one company that seems to be hiding something. The way Eric Schmidt conducts business is rather creepy.
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I stopped reading
arunitc@... 22nd Mar 2010
when he says that Azure runs only proprietary .Net
and SQL. Azure also runs PHP, Ruby and Python
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proprietary solutions
Louis Nauges 23rd Mar 2010
I am sorry if my text was not clear. I did not say that Azure was not able
to run PHP or Python; I simply said that Azure was "built" on proprietary
solutions.
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Great Comment
prime21 23rd Mar 2010
Great comment P. Douglas. It has made me think.
To me the public cloud resembles elements of big government. Conservatives say you must follow our morals, believe in our god, don't drink, don't do drugs, don't gamble, don't have sex outside of marriage, don't speak up when the government gets involved in ill-conceived wars, don't make waves, believe that the world is 5000 years old, and increase government spending so our kids are screwed. No thanks. Government is a necessary evil, and public clouds should be seen to some extent as such ...
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Sound reasoning...
Darth Malus 24th Mar 2010
Sound reasoning and a wonderful read upon your disdain with the cloud and the concepts of security or the lack thereof.

Thank you for sharing your thought-out view.
Considering that Microsoft back in the WEBTV days was looking at implementing the subscription model and seriously thinking of the thin-client model. The end user pricing will be on par with today's pricing minus the costs of manufacture and distribution. Note the absence of printed user manuals in the last decade.. The Offline Help now available has also been stripped down with the Online help being the most comprehensive.
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To quote sherlock Holmes: There is nothing more
deceptive than an obvious fact.

"These numbers don?t lie!"

Nope, they don't lie at all. But then again - they
only tell the business story, they don't tell what's
happening behind the curtains, so to speak. To assume
that market trends always follows Microsoft's long
term goals is a questionable leap of logic.

Just because they don't do well in online stuff
doesn't mean they don't have a desire to get online.

"If you think Cloud Computing is a fad, a ripple of
change, the remainder of this text will seem totally
unrealistic."

Certain parts are, certain parts aren't. I do
think that cloud computing is important. I
don't think it will totally replace all forms
of non-cloud computing.

"The migration of business organisations to Cloud
Computing will very quickly drain these three
historical sources of profits for Microsoft."

Interestingly enough, that statement does not agree
with the graph you presented that ends in 2009 with
Microsoft's cash cows skyrocketing right before the
graph is cut off.

Microsoft had tough yeah at the end of 2008 and at the
beginning of 2009. But - both graphs also show a
recovery near the end of 2009.

You're right - the numbers don't lie. They haven't
thrown in the towel, and the dip was only temporary.

"So, let?s do a fast forward, to 2015, and evaluate
the level of reduction of these three sources of
earnings for Microsoft."

Let's not. I don't think anybody is in a good position
to make claims about 2015. Making a totally unbiased
and accurate prediction is nearly impossible.
Especially from a blog that pretty much only
exists to laugh at anything that doesn't agree with
its "Software as Services" point of view.

"All industrial players of Cloud Computing ? Amazon,
Facebook, Google, IBM, Yahoo! ? use almost exclusively
open source solutions to run their huge data centers:
Linux, Hadoop, MapReduce, Traffic Server, HipHop,
Cassandra ?"

Rather amusing, considering Google isn't 100%
forthcoming with the exact code they use to run their
data centers, and that MapReduce is an algorithm, not
an implementation. Some implementations are open, and
some implementations aren't.

"As we have already seen with the arrival of Netbooks
in 2008, Microsoft was forced to discount Windows XP
at a price lower than $3 to counter the Linux
offensive."

. . . and it worked, despite the fact that Linux is
free. Lovely how you spin a success for Microsoft into
a failure.

. . . and guess what? Interesting things are happening
with netbooks.

Some of them are going up in price in order to add new
features - and I bet also to increase profit margins
that Microsoft can use.

Others are adding phone plans - which makes them
appear cheaper, but really cost more if you were to
account for a 2-year contract. Another good way to
increase profit margins without people noticing.

When they first came out, the profits margins were
pretty slim, yeah - but over time, they have become a
bit more diverse, with some of them having a larger
profit margin than others.

I don't think Microsoft is going to do nothing. That's
just not their style. Win or lose - they always try
something.

People have been predicting Microsoft's demise for
years - I passed the point of giving people second,
third, fourth, fifth, sixth, seventh, eighth, and
ninth chances to prove Microsoft is really dying. I
don't believe it anymore. You're crying wolf - again.

"Faced with excellent and free Open Source solutions,
Windows 8 and Windows Mobile 7 will no longer be
competitive at their current prices."

Open Source OSes on the desktop are hovering at around
1% with the promise of getting to 50% in about 50
years. They're not growing fast enough on the desktop.

On the phone market, Microsoft isn't doing so hot, but
with Apple in the game, not everything is really going
the open source way.

I consider the phone market to be anybody's game right
now. I wouldn't even try to predict it.

"Unfortunately for Microsoft, the launch of this 'last
scion' of the Windows family will be a resounding
flop, as demand for a fat OS will become minimal."

In the meantime, phone OSes are adding features and
boasting multitasking support - wait, where have I
heard that? OH - when PCs starting becoming fat OSes,
back in the early days of computing.

Demand for a fat OS - is increasing in the phone
market. Phones are boasting that they use real browser
instead of a stripped down one. They're adding HTML 5
support and other standards. They're doing more, not
less. They're becoming more complex, not simpler.

Phones are the PC, reinvented. Including the fat.

"In 2015, to access the Cloud, 80% of 'access tools'
will be mobile devices: smartphones, tablets, netbooks
?"

When you're on the road, perhaps. But nothing beats
the big screen and the big keyboard, though. Or the
familiar interface of a Windows OS.

"The lightweight OS that will equip these mobile tools
are JoliCloud, ChromeOS, Android, MeeMo. They are all
open source and free for manufacturers."

Only heard about two of those (ChromeOS and Android),
and ChromeOS isn't really out yet. Netbooks was a
total flop for open source once Microsoft decided to
move in. I say the jury is still out on that.

"So? the operational revenues of the Windows Desktop
division will be reduced by 70% in 2015."

Doubtful. Possible, but doubtful. Phones and netbooks
are nice for portability, but are really bad for
serious work. They tend to supplement, not replace,
the larger form factors like desktops and notebooks.

"In 2010, about one billion people are using Microsoft
Office, all versions included. In 2015, 200 million
users still believe, sometimes rightly, that they need
a very powerful desktop solution for their spreadsheet
or presentations."

Ah yes, the good ol' bait and switch - notice how he
artificially creates a reduction in numbers by
referring to the office suite as a whole in 2010, and
referring to just one application in 2015. Not
impressed.

"They have kept their favorite version of Office,
2003, 2007 or 2010 and have not bought the new 2014
version, even at its discounted price of $37."

I doubt the discount will be that much.

Not to mention if it's 2015 and the theoretical 2014
suite is only one year old, then duh, people are still
going to be using 2014 for the most part. It doesn't
take a rocket science to realize that it takes a bit
longer than a year for people to pick up a new version
of Office.

"The other 800 million users continue to write, to
make presentations, to use spreadsheets ? but they now
use native Web based collaborative solutions, sold by
Cisco, Google, IBM and Microsoft."

Most of the other 800 million users will be using the
rest of the Office suite, now that you've done the
bait and switch again to refer to the entire suite
again rather than a single product.

Collaboration will be big, I'm sure - but whether it
makes the numbers you claim it will make is anybody's
guess. And I wouldn't count Microsoft out here, either
- after all, they could make their own collaboration
tools.

"The 2010 reference cost, $4 per person per month,
pioneered by Google Apps, has been maintained while
the level of functionality has made tremendous
progress."

We'll see about that - software as a service didn't
change the development model itself so much as the
distribution model. It's still the case the larger the
software, the more difficult it is to maintain.

"For personal usage, only free Web solutions are used,
and there is not one single person left on earth
that?s going to pay for social computing tools for
messaging, calendar, word processing, spreadsheet,
presentation, wikis, blogs and microblogs, sharing
photos and videos ?"

We'll see about that. Google hit it big - with a
search engine. The other social networking stuff
Google has is just along for the ride, benefiting from
the profits from the ads in the search engine.

A lot of social networking sites are not doing so
well. The search engine proved to be easy to monetize
with advertising dollars. Other stuff, not so much.

"The Office division of Microsoft is the one that will
suffer the most from the Cloud Computing Tsunami."

. . . and while we're at it, let's not confuse social
networking apps with productivity apps. Just because
somebody can tweet doesn't mean they stop using
spreadsheets.

"Market value of Microsoft in 2015?"

Okaaaayyyyy . . . you have 2009 to the left, and 2006
to the right. The smaller numbers are in 2006, the
larger numbers are in 2009. So I see stuff is
increasing if you read it in the chronological order -
with the exception of a small dip in revenue, but no
proof that it's a permanent trend.

Statistics don't lie, but boy oh boy, they can be
fudged!

"For example, the average ?operating income? during
the period 2006-2009 was $19.36 billion, but taking
into account the losses of other divisions, I rounded
up this number to $20 billion for all three
divisions."

So - taking into account losses you claim other
divisions are having, you end up rounding up to a
larger number?

Somebody needs glasses. Badly.

Is this a joke? Seriously, this has to be a joke, I
can't think you're serious anymore, is April here
already?

"If the predictions I have made about these three
divisions are reasonable"

. . . and I see no reason why they should be. Reason
seems to have flown out the window long ago.

"In summary, the annual earnings of Microsoft will
drop from $20 billion to about $5 billion."

If, for some strange reason, people stop using PCs in
the house because they can use cell phones on the
road.

"I know I will be attacked from all sides for writing
an anti-Microsoft pamphlet, a ?finance fiction? story,
for working on unrealistic assumptions ? and I am
prepared!"

The first thing you have to do is to deny that
Microsoft turned around in late 2009. Ought to be
interesting.

"Cloud Computing will be the great wave of change for
the decade 2010 to 2020."

Well, if your blog is to be believed, it's been the
great wave of change for the past few years. Isn't it
already supposed to be here?

"Cloud Computing will undermine the existing main
sources of earnings for Microsoft."

Proof?

You're right - the numbers didn't lie. But I don't see
them supporting anything but a recent dip, followed by
a recovery.

A dip followed by a recovery does not a long term
trend make.

"Microsoft will not be able to find sufficient sources
of growth in this new Cloud Computing environment to
halt a steep fall of its margins and earnings."

I think you underestimate Microsoft's resourcefulness.
How many times have I heard this, only to see
Microsoft respond and prove the naysayers wrong? Too
many times to count.

"The performance of Microsoft?s share price has not
really been outstanding over the last 10 years! Today,
at the beginning of 2010, it has lost value compared
to January 2000."

The stock plummeted around the time Microsoft was
being accused of being a monopoly. Had pretty much
nothing to do with "the cloud." The 2007 to 2009 dip
was around the time of Vista, which had a bad rep.

As far as I can tell - the stock market trends can be
traced to Microsoft's own actions, not to general
trends in other markets. I think you're dreaming the
stock went down because of "the cloud."

"In my view, the first two points cannot be disputed."

In other words, you're biased and not backing down.
Got it.

"On the third one, I would be very happy to be proven
wrong, but unfortunately what happened between 2000
and 2010 . . . "

. . . was the result of a PR nightmare and a very
public court case. No, they didn't recover from that,
and accusations of monopolistic behavior continue to
this day, so I'd say they never really recovered from
that.

"There are no IT suppliers, whatever power they may
have today, which can stop this powerful Tsunami named
Cloud Computing."

So a metaphor about a huge wave makes you right, eh?
Yeah - reason did leave this discussion a long,
long time ago.

Not too good for a joke, though. It came out as a
rant. Need to work on that humor a bit.
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Yup
wafsd 22nd Mar 2010
I spent four days last week at Cloud Connect, the cloud computing conference in San Jose. It was a study in confusion.

On the one hand, you had the open source, public cloud evangelists yammering incessantly about the inevitablity of everything going into the cloud and how ALL of HUMANKIND was being transformed by Twitter and the CLOUD!1!1!

Then you had the lawyers, the insurers and the VCs all pointing out the need for integrated identity managment, control of enterprise data, management of catastrophic losses in the face of data aggregation and unplanned distribution (i.e., stolen or improperly released), and a matter of fact acknowledgement that the cost savings claimed by the cloud are not demostrable by most start ups - they just burn through whatever cash they get and spin up more servers.

In short, some cool opinions vs. people coldly looking at the bottom dollar.

Doesn't mean MS will come out on top, but since they can speak at length and in depth to all of these concerns, enterprises will listen and many will choose to go with what has proven reliable year after year. With pricing at or lower than Amazon's, MS is competitive and attractive to a wide range of enterprise operations.

The cloud computing tsunami is about to meet the Dover Cliffs of established business.
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What the article is saying...
smith930@... 23rd Mar 2010
is that Microsoft's revenue is now, and has been, based on three high profitability of three divisions: Windows, Office and Servers. The profitability of these divisions will not be sustainable in the long term, due to migration from the desktop to other OS forms, such as the "cloud computing" paradigm. Further, there is no foreseeable replacement for those revenue streams available in the long term, since Microsoft has not been successful in trying to develop them, try as it may. Therefore Microsoft faces erosion of its cash cows, which will reduce its stock price, which is based not on its prospects for growth (of which there has been none for at least ten years), but on its ability to generate cash.
Not a lot to argue with there. Yes, I know, there is the anti-Microsoft claque that has been predicting the downfall of that company for a long time. This isn't strictly that kind of view, it seems to me. The author is simply stating his view of the long term prospects for an enormous company. He states (and restates) that if Microsoft could replace the revenue streams of Windows, Office and Servers somehow, they could maintain their cash-generating abilities, but he doesn't see that on the horizon.
And, I have to admit, he seems to be right. I'm sorry, but cloud computing IS here, in a nascent form; that's what netbooks are about, and the iPhone and Android OS's, and the upcoming iPad and other tablets (Wired has a very good article about this this month). Mobile computing is the new format, and the desktop will be left a minor portion of the market. So Microsoft HAS to not only succeed in establishing itself in the new market, BUT ALSO gain a near-monopoly status again, AND be able to charge its extremely high profit margins on those products. The author, and I, am skeptical that the current Microsoft will be able to meet those goals.
I think what Azure offers is actually the sweet spot for where cloud computing is at this time. The exchange and sharepoint Online offerings are a great place to start. There is a good chance that MS can replace any loss over the long run, which will be much longer than 5 years.
You are correct, cloud computing is in it's nascent form and it will be far beyond 2015 before it is widely used.
IT has not even nearly got SaaS down yet as a technology, let alone a useful one in the cloud. That needs to happen first. There are still many governance issues and technical hurdles.
Technology in business always moves much slower than the cutting edge of consumer electronics and bleeding edge technologies.
What is talked about on a site like zdnet.com does not appear in the mainstream business place for many years.
We still have people using character based systems, for example our HIS vendor has an old character based version along with a client/server version. The old version is still used at most hospitals and shows no sign of becoming superannuated.

Google is moving as slowly with it's Google Mail and Enterprise Apps as Micrsooft is with it's online ventures, such as Bing, which is actually picking up some momentum coming in with over 11% of the searches most recently. That is huge movement considering the grip Google has on it, and even yahoo.

I think in reality and at the pace of business technology, the story should be about Google losing it's cash cow of it's Advertising monopoloy. It's their only real cash cow and who can say where the future of advertising is going and if Google can keep a monopoly on it?

Maybe the story should be about Amazon? Look at Steve Jobs going after it's cash cow, books. I recall Jobs saying the Kindle would fail because people simply didn't read that much. He had some statistics that ended being proven wrong, so he's probably partially stealing that idea to save face in some megalomaniacal way.
And Amazons cloud computing doesn't offer what Azure does, it's basically just acting as a hosting site with no real online offerings.

It will be interesting to see how things play out, but I think 5 years and 70% loss of revenue is absurd. The last 5 years showed little change in business IT despite advancements in technology. In the world of SMB, we are still seeing people moving up to Server 2003/2008 from older technologies in numbers that would shock many people who think what is blogged about on zdnet is part of the current IT zeitgeist within the business world.
Microsoft has 10 to 15 years to worry about losing 70%, even if it sat on it's hands and didn't put an great cloud offereing out there, nor rolled out the mostly positively reviews Windows 7 phone, in fact engadget and others had some writers giving great reviews and saying it's better than the iPhone.
I've always loved the audio and video on the old Zunes, as much as they were out marketed by Apple, but the Zune HD and now this phone are making a lot of people sit up and take notice.
If they can get office working well, it will be the defacto business phone, even though it doesn't have compatibility with the old winmo.
But that is not a factor, they'd have to switch platforms anyway if they are going to abandon winmo....

Too many assumptions in this piece.
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Tell this to MS shareholders...
prof123 24th Mar 2010
Obviously, the MS monopoly is under thread. It is one
thing to have your users locked in on a proprietary
platform where switching to another platform is very,
very expensive.

It is another thing to have data and apps residing on a
cloud and a straight forward migration between
different cloud platforms. This is not what Microsoft
wants to hear. This whole Azure thing is just a
reaction to Google, but here MS has to compete
against many companies.

The writing is on the wall and smart money was selling
MS stock for the last 10 years. While companies like
Apple, Google, Oracle had doubled or tripled their
share price, MS is stuck at around 2002 price levels.

I agree with the article, MS hates cloud computing and
for a good reason...
when the first dot com bubble burst. Yes, market trends, which are driven by investor psychology and not investor business savvy, are a really good guide to which company is going to come out on top.

Every company "reacts" to changing business climates every single day. To isolate Microsoft as if they are the only company to adjust is really pitiful. The Azure offerings are good and the lack of real cloud interest has been evidenced by the lack of interest in, let's say, Google's paid apps, like mail and enterprise apps. They have scored some early adopters but that's about it. There is no mass exodus on the near horizon. This site blogs about things far ahead of their actual mainstream acceptance. I've read about SaaS on here for several years and it's still not nearly a mature technology.

Google has a page that shows costs of their mail vs. exchange. They won't let you put in a timeframe beyond 3 years becasue exchange just kills their costs after that point and even before, but they show a 3000 client site as needing 6 beefy exchange servers and apparently a couple full time exchange admins. Taht is crazy. Our exchange day to day maintenance such as adding new mailboxes, removing them etc. is handled by operations. It's not an Admin duty whatsoever. Our NA spends maybe an average of 15 minutes a month on Exchange. What is there to do?
So their costs are way out of line with reality in teh first 3 years, yet at 3 years they have Google mail and Exchange coming in close to even in costs. But from there, that 500 per head per year cost keeps adding and adding and multiplying that by the time you figure in all of the throughput enhancements to get Gb to desktops etc. Google is over a million more than exchange and you can't write any of it off and the payments never stop.
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Market guide
Louis Nauges 25th Mar 2010
Sorry to contradict you but the number of people switching to Google Apps
is accelerating tremendously.
Concerning the costs of Google Apps vs Exchange, You made a mistake on
your numbers; its $50/year/person and not 500.
The Forrester Research group has also published a white paper on this
topic and shows that, for a 5 000 users organization, Exchange only is 5
times more expensive that Google Apps. This does not take into account
the fact that Google Apps also includes, for the same price, all the
Microsoft Office applications and more, like Video.
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I have been in IT for nearly 2 decades now and Exchange 2003 and up are extremely solid.
A company that allows the NA to do the mailbox maintenance is not worth their salt.

The google page over estimates the amount of servers needed by 4 and the amount of NA time by 90%. We have one exchange server for 1000 users and there is little to no maintenance.
The salary figures thrown out there are false and assume sites have one or more people working on Exchange 24/7. That is completely wrong, in the real world. The operators that add/remove mailboxes and other menial tasks which are 99% of taking care of exchange, make no where near the salaries given by google, or I'm sure by Forrester. It's FUD.
The cost of the server and the software (volume license for outlook 2003 comes free with exchange server, which is around 3000.00 to 5000.00.
One that is depreciated and paid off in a few years, the rest is gravy.
with Google, over 10 years, with 5000 users is 2,500,000.00 bucks. Exchange doesn't even approach a third of that in 10 years.
We used exchange 5.5 for nearly 10 years and could have kept going, but decided to upgrade.

Now this is where you are really wrong. That cost is just for Google Mail. Google enterprise Apps is another 50/head/year, so at the end of 10 years you have put in 5,000,000.00 dollars. 5 MILLION dollars. We don't spend that much on our entire server farm of 70+ Windows 2003/2008 servers, XP/Vista/win7 clients, a few seperate instances of SQL Server 2005 and volume license for MSO 2007 in 10 years.

Now prove how MS is 25,000,000.00 over 10 years please, which is the 5 times as much you claim the study is coming back with.

It's funny also that Forrester comes up with 5 times what Google did on their own comparison on their own site which came out about even over 3 years, the most time you can enter into their "non-biased" calculator which shows 2 full time admins on 3000 mailboxes.

If you believe that, I've got a bridge I'd lke to sell you.
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thoughts
CobraA1 Updated - 23rd Mar 2010
"The profitability of these divisions will not
be sustainable in the long term, due to
migration from the desktop to other OS forms,
such as the 'cloud computing' paradigm"

The cloud is great. For a lot of stuff.

But - it's becoming a bit less cloudy recently.

Wanna know what one of the biggest new features
of HTML 5 is?

Offline support.

I've always been a big believer of combining
the best of online and offline.

People still want access when the snow hits the
cell towers and power lines.

People still like the idea of controlling who
has access to their data and where they can
access it.

People still like the "personal" part of a
personal computer happy.

"Further, there is no foreseeable replacement
for those revenue streams available in the long
term"

There's no proof that Microsoft can't
transition to a new product, either. Office
2010 already has a large online component to
it, and if people really do want to push
everything online, there's nothing saying they
can't make a transition to an online office
suite. They've already begun the process.

"Not a lot to argue with there."

I read this as saying "I have no imagination."

"I'm sorry, but cloud computing IS here, in a
nascent form"

Of course it is. But is it supplementing, or
replacing? And is Microsoft staying on the
desktop or moving to the cloud? Have you even
looked at Microsoft's online products?
They may have more than you think they do.

"that's what netbooks are about"

I have a netbook. With Office 2007 grin.

"and the iPhone and Android OS's"

Which are great for twittering, but I wouldn't
write a large report on one. Even if things
move largely online, I imagine the desktop will
perhaps change, but not go away.

And oh, yeah - there's always gonna need a few
power machines for certain niches, like gaming
and real time CAD applications.

Although, frankly, I don't really consider
gaming to be "niche."

"and the upcoming iPad and other tablets"

We'll see what happens. It's not as if it's the
first device of its size and form factor, and I
think the jury is still out on whether a phone
OS really works best on larger form factors.

"Mobile computing is the new format, and the
desktop will be left a minor portion of the
market"

I disagree. I just can't see writing large
reports on a tiny keyboard. They're great for
twittering and email - but I just don't think
they're cut out for large scale projects.

PCs may change. Maybe they'll become more web
centric. Maybe they'll merge with TVs, even.
But I doubt they're going to go away. You think
I'm writing my Talkback posts on anything but a
full size keyboard? I'd have the cramps like
crazy with how much I've written wink. I just
can't see large scale writing on a small
device, sorry.
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Lies and Statistics
Louis Nauges 23rd Mar 2010
Thanks a lot for your long and well presented comment.
We disagree? Great!
Trying to predict 2015 for a company like Microsoft is a difficult
exercice. At least, given the number and quality of comments, it shows
thats such a topic is a hot one.
I would be very happy for Microsoft if they were able to prove me
wrong; so far, I have not found objective reasons that support this
claim.

All the messages I receive from people working within or close to
Microsoft tell the same story: they are really worried about the Cloud
and Companies like Google or Cisco coming and eating a large part of
their existing cake.
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but in the end
d3d4E4 Updated - 23rd Mar 2010
you are unable to disprove a single argument. dougogd should be writing your column, he makes more sense...
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Wow!!! Talk about long winded!
jacarter3 23rd Mar 2010
I stopped reading at about 350 words, out of the over 2010 words you wrote to disclaim this blog.

You must feel passionate, nay zealous, about this.

Hope your MS stock and profit lines continue to do so well...
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In a post the other day about something completely different, you went off about the Office "ribbon" with a huge piece that had all sorts of expletives but no logic nor data to back it up, other than your anecdotal "I don't know anybody that likes the ribbon". Yeah, your circle of friends and aquaintences, given your rantings, is probably quite small.

You are fine one to talk about zealotry.

To use your words "so poo poo on you and your" ABM obsession.
  • Flagged
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Pot to Kettle...
jacarter3 23rd Mar 2010
If you read what I wrote, then you would know I use MS products daily. Namely Win XP Pro and Office 2003.

But, OT, yes the Ribbon, from what I have seen and spent a few minutes trying out, does suck. It's not because it's from MS. That is not necessary or needed condition for something to suck.

In any event I didn't spend 2013 words saying the same thing over and over again in one post. At least I spread it out over many because some people refuse to let others disagree with them.
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Change is the only absolute ..
stewymelb 24th Mar 2010
Off topic - Most people hated the ribbon for while when it was introduced, myself included. People hate change, it's human nature.

However, an interesting thing happened. People who use it often, got used it ... then appreciated it ... and now hate the old style menu system, again myself included. The new one is faster in most every way, making my experience easier.

I remember the days of people hating point-and-click and wanting to stick with the command prompt in whichever OS they use. This is the same - change is good, and once people get used to it, they never look back. Sure, it's not perfect, but it aint bad either.

But then again, XP and office 2003 - I'm guessing either you or your company doesn't like / respond well to change. Try Windows 7 and Office 2007, and after a while, you may actually like it. You need to give it 'a chance' however - ie, more than a few minutes.

You are completely allowed to disagree and / or hate the experience, but at least do it after making a real attempt.

Otherwise, you'll be running XP / Office 03 for the rest of your life ... a scary thought indeed.
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OT - I tried Win 7 RC
jacarter3 Updated - 24th Mar 2010
It didn't pass muster due to my privacy concerns. Namely I was able to navigate the Win 7 RC file system from a command prompt on my Win XP Pro machine. I was able to view folders and file system items that WERE NOT Shared. This includes the folder that holds all of the machines user accounts thus giving me the login names for all. This also shows the Administrator Account which is renamed to prevent attackers from using the MS default name and trying to break security.

In addition, I was able to copy files from the Win 7RC machine that were not shared or in shared folders. These issues made Win 7 a nonstarter for me. Attempting the same actions on a Win XP Pro machine got Access Denied or File Not Found responses.

As for change, I heartily embrace it. I beta tested all of the NT flavors up to but not including Win 2K. I have used Tiger, Leopard and Snow Leopard. I recently setup two laptops with Linux. One has ubuntu 9.04 and the other has Mint 7.0. I have enjoyed not only their user interfaces but also learning how the Debian distros work and where files and setting are placed. I also have Fedora and SUSE Linux machines. I can adapt to change when such a change offers a tangible benefit. But change just for change's sake is not worth it to me.

As I said to Xunil_z, send me a DVD installation disk and a license and I will be happy to try Office 2007. I will not waste my time or bandwidth downloading the Office 2010 beta, nor will I buy it just to try it out.

But I do know my supervisor has used Office 2007 for over 6 months and still finds it very frustrating. I am glad you're happy with it. However as some one that has used MS Office since it was first introduced, I have very ingrained habits and usage skills. What you're asking me to do is unlearn almost 2 decades of usage habits and learn this new thing that even if it is better can only be marginally so. The time and productivity lost trying to get to the point of that marginal improvement is not worth what you are describing. A better value proposition must be made for me to take that route.

So send me an Office 2007 DVD and license and I will give it a shot. Otherwise I am not investing $200 of my money and unknown amounts of time and frustration to get to your experience.
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How about choice?
The Danger is Microsoft 24th Mar 2010
It's just an interface change for crying out loud! Let users choose their interface. Simple enough...right??

Oh, but MS wants you to do it there way. They are trying to TRAIN folks to do it THEIR way. That's just sad.

Buh Bye!
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which force you to use their hardware, software and content delivery stores.
They won't allow any competitors software on their systems. You can't even download a free mp3 on an iphone, itouch or ipad. Jobs won't let you cause you must use itunes or buy their books, unless you buy maybe a kindle e-book, then Apple will put the book through a "review" process and decide if they should let you buy from Amazon. That is the danger. That is wanting people to do it their way.

You are living in the 90s. There are dozens of Linux based systems to choose from, the Mac or another Apple product, Google Android...what are you even talking about.

And to top that off, the UI is the least of the changes on Vista/win7. The kernel was a complete rewrite, the underpinnings of the system have be rewritten in most cases from memory management to video and audio subsystems, it can accept far more RAM and is far more secure and stable than any OS before it.
Your lies about it only being a UI change are what is the danger here. Why can't we at least speak the truth instead of using hyperbole that is not even partially true.

People screamed about security with XP for years and years and the minute Vista came out security went up 95% and suddenly it's no longer security, it's just the same old OS with lipstick...according to completely clueless ABMers anyway. Then, as God is my witness those same ABMers who claimed for years and years the best thing MS could do was cut ties to the past and write a new system, which Vista basically was, and those same people then started to complain about the lack of backward compatibility, which they had screamed for years MS had to get rid of..woooo, weeeeeeeeee.

Windows is a wide open platform that Google came into existence on top of....it was the only way Google could happen.
Apple owes it's fortunes to MS due to itunes for Windows, w/o which the sales of ipods would have never happened and the iphone and anything else would have never happened w/o the cash to throw at it.
Plus Apple admits to stealing other peoples innovations, then they patent them and sue the company they stole them from....but MS is the danger alright. LOL!!

The 90s are calling and they want their lame rhetoric back.
you can't appreciate the ribbon with "messing around for a few minutes". You had the idea you wouldn't like it going in and it became a self fullfilling prophecy at that point.

I've used the ribbon for 2 years now and absolutely love it. I could show you how to save mega-amounts of time in most anything you do with Office.
But you wouldn't listen anyway, so I wouldn't bother. You use Windows but you are one of the first ones in line to call it crap. I don't think you've done a reasonable comparison with other OSes doing the same tasks across the board. That would be the only way to know.
I'm quite sure you'd find the other OSes suck just as much at the end of the day.
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NOT!
The Danger is Microsoft. Really? Well you better run to the justice department and get the AT division's leader, Ms. Varney to rethink their priorities, since Google is AT public enemy number 1 to them, and Apple comes in at #2.
Like the EU that they are trying to align with, and build a socialist democracy in the U.S., they think MS has been tapped out of the game.

The real danger is people like you with an agenda that is profoundly ignorant.
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Backward Lunix, you are a nut! Get off of here already! (NT)
The Danger is Microsoft 24th Mar 2010
NT
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Don't forget
still not nice 24th Mar 2010
Elvis landed in his backyard.

lol...
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How did you know that?
xuniL_z 26th Mar 2010
I've not told anyone. He's living in my basement off of twinkies and soda. I have to plunge the toilet for him almost daily.

You are going to be an ally of someone that talks like he's stuck in the 90s?

the danger has not been MS for several years, and I'm not sure what the danger ever was except those who were/are jealous of it's unprecedented marketshare which it earned by selling a user friendly product. Linux has not been hampered by MS, they've tripped over their own egos and in almost 30 years now are just barely getting to the point where any objective souls are seeing a user friendly enough product that anyone besides geeks could use.
That is the reality and the concensus in the real world, apparently wehre you don't spend any time.
The MS marketshare is not growing now. They are no longer considered a growth company....ummmm, you didn't notice?

DAR.

devil
  • Flagged
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I know
still not nice 26th Mar 2010
You already have a history of being a nut job here. Did that really need to be explained? wink
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It's really funny how a nutjob.....
xuniL_z 26th Mar 2010
can get people so upset when their lies are exposed as such.

Once again dear one, I'm not out to gain credibility and care nothing of it...and again, the credibility i have in the real world outside of this subterranean hell is all that's important to me.

So now that I've cleared that up for you, what are you doing here? Speaking of nut jobs, you seem to be trying to wrest the title from me with your behavior of replying to everyone you disagree with and insulting them.
You can have the title, I don't care if I have it or not. YOu Win.


devil
  • Flagged
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Poor, suffering man
still not nice 27th Mar 2010
the credibility i have in the real world outside of this subterranean hell is all that's important to me.

Subterranean hell?

You really are full of yourself, aren't you...

a big LOL... grin
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What would you call it, great one?
xuniL_z Updated - 29th Mar 2010
The land of knowledge? It's all just a bunch of shills like yourself insulting other posters for what you think of as entertainment.
Hey, if that's all it takes to get you off, you really haven't lived. Try taking some time off in the real world, maybe travel, spend a few weeks at some tropical white sand, turquoise ocean diggs, living a few months on the beach can do wonders. Or maybe try skydiving or para-sailing or scuba diving or running a Ferrari on a long oval track wide open, or race a moto cross bike at amatuer tracks, go to dozens of heavy metal concerts.
All of which I've done and I have a long way to go yet...well until my congenital condition decides it's my time.
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What, can't stand the truth?
xuniL_z 26th Mar 2010
You are another ideolouge ABMer that thinks everyone must use open source or live by what Father Jobs allows them to use.

I'm not going anywhere so you and your stupid outdated alarmist attitude should go back to your Mummy's basement and go to Slashdot where you'll find one big circle_jerk of ABM morons who can't talk about business and what solutions work best for what types of sites etc. but only pushing a socialist agenda.

We don't want socialism, so go play with your socialist friends and help back the next government take over of more of our freedoms.
If we can be forced to buy insurance, maybe you can get the ultra liberals to push through a Linux mandate or whatever you are seeking.

I use Windows and Linux. As I said before, it's cheaper in teh long run, mainly due to the best RAD development platform in the world, to run Windows as app servers and internal intranet servers using IIS7 and .NET.
For file and internet facing web servers, use Linux. To put it in the most simple terms.

I worked with Unix for 10 years sir as an admin and developer and now have worked with Windows for 10 years as an admin, developer and now run my own business and contract out.
I work with healthcare institutions, mostly directly with admin these days and not directly with IT any longer. there are many capable souls that need little guidance after the system is architected.

Oh, you've heard this before haven't you. Your nice is new here but you are not. Just another one that's come back with a new nic. So what was one of your prior nics so I can know which radical rabble-rouser you were?
Won't say? Didn't think so. It's always the case with the many ABMers that switch nics often. brassless.
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Nice rebuttal CobraA1. Kudos on a job well done.
xuniL_z Updated - 23rd Mar 2010
I particularly liked this line:

I don't think anybody is in a good position
to make claims about 2015. Making a totally unbiased
and accurate prediction is nearly impossible.
Especially from a blog that pretty much only
exists to laugh at anything that doesn't agree with
its "Software as Services" point of view.


That sums it up. Once the writer has a bias, the piece can no longer be a valid "study".

And you point out nicely how the only graph used only shows that MS is rising in a meteoric fashion after the rough times of Vista.

Well done. BRAVO!!!!!
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She
sackbut 23rd Mar 2010
Zam!
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An Excellent analysis.
stewymelb 24th Mar 2010
I thought the story was self serving and ignorant.

Just last night I attended a briefing from one of Microsoft senior executives explaining how they are 'all in' - both figuratively and financially. They see the future as being a mesh of both cloud and local, as cloud cannot replace every requirement nor can it provide the level of security and predictability required by most businesses ... and I agree.

Microsoft is changing, and will likely suffer profitability decline during the process (which they admitted). However assuming Microsoft will do nothing but hang onto existing practices over the medium to long term is rubbish, and they are already showing signs of changing this.

Additionally, while the author is a reseller of google (I must give you props for admitting that), Google makes it's money out of data mining and advertising. Customer profiling and onerous terms of information ownership lend the company to profit primarily from knowing the client / end user intrinsically and directly.

Why do I raise this? Google has no overriding business benefit from being in a relationship with a reseller. Who / what contributes the majority of the IT industry? - resellers. Who steers businesses buying decisions? - the IT industry. For now and the (forseeable) future, Microsoft wins this reseller relationship hands-down, and this is the reason Google is largely failing in this arena (well, from my experience in Australia). Microsoft makes money from selling licenses or usage rights - They largely don't care what's done with them.
Google, on the other hand, is literally giving a lot of stuff away as it's model is in the information it can gather.

Private data is a fine line for google, and while it derives 98% of it's revenues / profitability from mining other people's data, trust will still be an issue and a need for local systems (not cloud) will still be required.

The cloud is coming, however it's not ready yet, and no self-serving verbage can convice the majority that it is. It has it's place, but both google and microsoft have their place within it. It won't be 'ready' for years, and until the primary issues we face today are addressed, it'll simply be a means to an end, not a tidal-wave of distruption.
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Trumping the web with user experience
P. Douglas Updated - 22nd Mar 2010
If MS would come out with a completely redesigned touch version of Windows 8, it could greatly excite the end user community, and recapture the imagination of developers, and have developers all rushing towards Windows development again. The web could be known as the place for free content, and Windows could be known as the place for exciting user experiences, as well the lucrative monetization of Internet services. MS could come out with different application platforms (similar to Windows Phone 7 Series hubs) that Internet Service companies could plug into. E.g. the Zune desktop software could replace Windows Media Player, and support a host of entertainment related services, with an intuitive navigation system to navigate all the services and features of the software. Developers could register a Silverlight application to MS' servers (similar to the way a web site is registered on the web) and users could search through all this information from the desktop software or from Windows search. If a user e.g. likes a recording artist's Silverlight application hosted on a server, he could click a button and have the application fully installed on the entertainment platform, to enjoy a fuller, richer experience. The above could be done for e-reader, e-brochure, e-magazine, e-book, e-general document, e-business light apps, and several other platforms. If MS could do the above, and tell its developers to do all it can to drive people away from the browser towards Windows applications, it could handily beat back the threat of the browser. Plus it could make new money via an app store, the registry of Silverlight apps to its servers, services, etc.

Therefore far from being over, I think a great opportunity lies for MS to place Windows back into prominence, and make even more money from it than before.
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Trumping the GUI with html5
RobertFolkerts 23rd Mar 2010
With rich internet applications, much of the
desktop user experience can be move to browser
applications. jQuery UI, YUI and Dojo have
been eye openers to me. It is quite liberating
to have data on the web and to be able to
access it from multiple platforms, fixed and
mobile. With the evolution of html5, rich
internet applications can be written using web
standard tools (html, JavaScript, CSS,
AJAX/JSON) and a mature Javascript library.
The OS of the underlying platform is becoming irrelevant.
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Before Excel there was Lotus 123
cloudeaze Updated - 29th Apr
Agree that Google spreadsheet is not what someone who is running their department on excel needs.. it needs time. I hated Excel when we were forced to move from Lotus 123 to Excel and then loved it I am sure that features will not be the constraining factor when it comes to using Cloud..

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