Getting Commerce Right with Mobile
Mobile’s ability to integrate technologies is what gives it the advantage it needs to become a standard for commerce.
Mobile is more than flashy gadgets. It's about brilliant apps, useful tools and sound strategies for your enterprise to get the most out of them. Diarmuid Mallon interprets and analyzes the latest mobile trends.
Diarmuid Mallon is the Lead, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at UberMobile and @diarmuidmallon.
Mobile’s ability to integrate technologies is what gives it the advantage it needs to become a standard for commerce.
The speed of business: it might not be that fast today, but mobile promises to accelerate it.
In the midst of complicated new mobile medical technology and apps, SMS is still as useful as ever.
The future is in thin clients. And so was the past. “The cloud” is taking us back to the future of the old client-server model.
Advertisers should learn how to ‘scrobble’, or guess what we’ll be interested in based on what we already like. It works for Last.fm.
LTE provides consumers with a broadband-like mobile experience, and operators with increased network efficiency. So why isn’t it more widespread? Because there are still a few more speed bumps on the road.
Mobile operators are working feverishly to upgrade their networks to LTE, and the main reason has nothing to do with consumer download speeds.
4G LTE mobile networks will bring faster Internet on your mobile, including streaming music and video, video conferencing, faster downloads and more pictures. You’re going to like it.
Mobile industry leaders say the main reasons operators are launching LTE are improved data speeds for customers and new IP-based services (which will drive new revenue for operators).
53 percent of mobile industry leaders predict that retail payments will be the thing that drives consumers to adopt mobile payments.