Mobile is more than flashy gadgets. It's about brilliant apps, useful tools and sound strategies for your enterprise to get the most out of them. Diarmuid Mallon interprets and analyzes the latest mobile trends.
Diarmuid Mallon is the Lead, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at UberMobile and @diarmuidmallon.
Check in on the how the next generation of mobile is changing the world for mobile operators. Download your free copy of the SAP Mobile Operator Guide 2013, The Evolution of Mobile Services: Challenges, Strategies, and Opportunities.
This marketing company is ahead of the pack, making it easy for retailers and brands to connect with customers through creative, two-way mobile campaigns.
Mobile application development investment is rapidly growing, and will continue to be a differentiator in customer and consumer facing business strategy for the next five years. What are you doing to protect your investment?
An award-winning mobile money initiative is thriving in Bangladesh—a fairly typical developing economy. It’s a great model for any bank looking into mobile financial services.
I liked my contactless credit card. It worked well. But a technology “improvement” forced me to make a choice between convenience and value.
Everybody’s talking about mobile wallets, but no one can agree on what one is.
Rather than targeting customers when they’re in the general vicinity, retailers should use geo-fences to target customers based on where they’re at inside the store.
Supermarkets must address two conflicting realities in their search for the perfect marriage of mobile shopping and grocery shopping. Here’s how to solve for both.
CES validates the rising importance of the Internet of Things, as Milja Gillespie shares her impressions from CES 2013 in Las Vegas, where gadgets and the Internet of Things dominated
It's one thing to identify the top mobile trends, but another level of thinking is required to create a sustainable winning mobile strategy. Consumers will dictate who wins in 2013 an here's what CEOs in consumer-facing industries need to think about.