Just for Men? Here's a $250 Android Tablet Just For Women

Just for Men? Here's a $250 Android Tablet Just For Women

Summary: Have tablets become such a commodity in just two years that we need to paint them pink and explicitly target them at women? I guess so.


Marketing theory teaches you that as markets mature and products become commoditized, vendors search for increasingly arbitrary, often-silly, ways to differentiate their products.

For instance, I remember being in Japan a decade ago and first seeing the macho macho chewing gum called Black Black.

Black Black is not only caffeinated like Red Bull, but it's also peppermint-y. Aggressively, tongue-stabbingly so. Because the way to hint to the ladies that you have Abs of Steel hiding under that dress shirt is by chewing Black Black and showing you have a Kevlar Stomach.

The Chuck Norris of gums, Black Black likes to give bad breath a roundhouse kick to the face.

(Never mind that Black Black also includes sissy-ish ingredients such as chrysanthemum flower extract and coloring from gardenia flowers.)

Anyway, I thought we were far far away from hitting that level of commoditization in the tablet market. I mean, there are very salient technical, usability and platform differences that separate the various tablets out there. Like screen size. Number of CPU cores. Operating system. Apps. Etc.

But one Indian manufacturer is convinced we've gotten that point, or it is just very very desperate.

Milagrow is the self-proclaimed maker of the first TabTop(TM) PC. Take away the jargon, and you find that it's merely a $500 8-inch Android tablet that comes pre-loaded with about 50 apps.

The New Dehli-based company's first product wasn't particularly well-received. A reviewer for India's IBN magazine called the first TabTop "ugly, overpriced" and says that it has "numerous flaws...misses grace and looks cheap." He recommended that buyers get an iPad or Samsung Galaxy Tab for the same price instead.

Undaunted, Milagrow today began touting the "world's only TabTop PC for women professionals." It is the same tablet, except that this tablet is a little bit lighter and is half the price (about $250).

Because, you know, men love it when their portable gadgets are heavier and cost twice as much.

Actually, the arguably most feminine thing about the Milagrow tablets is that they come in pink and baby blue.

Making gadgets in a rainbow of Lifesaver candy colors was a winning strategy for Apple with its original iMac G3s. The thing was as cute as the iMac G3s were, Apple never dared say that these iMacs were aimed at women. That would've seemed patronizing and also shut out half of the potential market.

Also, Milagrow sorta undercut the whole female tablet angle by making two of the colors grey and black. I don't know about you, but I know a few tech gadgets bought by men that come in those colors.

It's impossible to judge the new TabTop PC's usability (it runs Android 2.3 Honeycomb). But if, as appears, it only has a single-core 1.2 GHz ARM processor, then a $250 doesn't seem like super-great value, when you have RIM selling 64 GB dual-core PlayBooks for $300.

It sounds like these won't be coming state-side, but oh, if only these would only show up at my local Fry's Electronics store, I could have more fun making fun of them.


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Topics: ÜberTech, Google, Hardware, iPad, Laptops, Mobility, Samsung, Tablets

Eric Lai

About Eric Lai

I have tracked technology for more than 15 years, as an award-winning journalist and now as in-house thought leader on the mobile enterprise for SAP. Follow me here at ÜberMobile as well as my even less-filtered musings on Twitter @ericylai

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  • RE: Just for Men? Here's a $250 Android Tablet Just For Women

    First off, Android 2.3 is Gingerbread. Honeycomb is 3.2. Second, RIM is only selling Playbooks for $300 because nobody wants to buy one. And given that the Playbook is a dying platform with a dearth of software applications, who'd want to buy one over a tablet running the fastest growing OS on the market?
    • RE: Just for Men? Here's a $250 Android Tablet Just For Women

      @dsf3g Surfing the Web is probably pretty decent on the PlayBook. And there are actually 4,000+ PlayBook apps. And within a few months, the PB is supposed to have Android compatibility, no matter what the version number.
  • RE: Just for Men? Here's a $250 Android Tablet Just For Women

    Indian cities are not as safe for women as they are in the west. As more Indian women join the work force they crime rate being reported has also risen.

    These TabTops come pre-loaded with an app designed with women security in mind. The app can send instant alerts in case of any problems. A forced power-off of the phone or an improper exit of the application will trigger an alert to be sent. Prolonged signal loss will also cause a ???fail safe??? alertSMS and email .

    The application can send multiple SMS and e-mail alerts to pre-configured numbers and e-mail ids. The alerts would include last known location, direction of travel, mode of transportation and vehicle number (which the user can enter).

    The Milagrow Women TabTop was designed with the urban woman in mind.

    May be its technical prejudice guiding your comments without understanding the practical realities India
    Customer Care
    • RE: Just for Men? Here's a $250 Android Tablet Just For Women

      @Customer Care and @Eric Having moved from New Delhi, India to the states a few years ago with my wife I appreciate the forward thinking approach that the company has taken. Things are very different in the East where women need to be specially looked out for. Even though the sole purpose of the company may not be a social one but yet it is a move which must rather be received with an open mind.

      And anyways, whats wrong with a tablet coming in various colours? Did Sony Vaio not target a range of their laptops towards women too?
      • RE: Just for Men? Here's a $250 Android Tablet Just For Women

        @NikM3 I defer to your insight into how Indian consumers think. I agree that colors can be a way to attract certain market segments. But...see my comment to @klumper above.
      • RE: Just for Men? Here's a $250 Android Tablet Just For Women

        @klumper It's always a little funny from my male-geek POV to see fashion techniques being overtly applied to tech marketing.
    • RE: Just for Men? Here's a $250 Android Tablet Just For Women

      @Customer Care Thanks, I wasn't aware of the app you mentioned. Obviously, the goal of protecting female users sounds worthy, but from your description, it sounded more like it would help a user track a stolen tablet, than something that actually protects a user being mugged, for instance. Maybe I need to see a demo..
  • Image may not be everything

    but it still counts for a lot. As long as you remain cast a homo sapien, you need to deal with it. Likewise the artificial sidestepping, or denial, of gender differences.