@richdave ...Microsoft dedicated 0.4 billion to advertise WP7.
http://techcrunch.com/2010/08/26/microsoft-half-billion-dollars-windows-phone-7/You ain't see'in it yet. And my opinion is Carriers are holding back and MS is holding back. They don't want to be stuck holding the bag for angry customers with botnet overages and listening to Ed Bott rant on how it's the carriers' fault.
They don't know how to sell AV to an Android and Apple market that doesn't need AV. Smartphones are grab-go-use devices and this crowd isn't going to tolerate AV or botnet infections sending out 2,400 spam emails a day on their data plan.
James347 has a very valid point. Microsoft, is closed source, which is no longer an effective way to protect an OS. (that's why MS always needs AV and the others do not). Something they haven't learned yet.
Linux (Android) source code has been available to everyone through the GNU/GPL license since version 1.0 in 1991. Microsoft doesn't want you to know Linux has been more secure than Windows even though it's complete kernel and OS blueprint has been available to everyone for 20 years. MS and posts here are primarily propaganda by omission.
If MS source code was ever published, it would lead to a Cyber-Armageddon. Guaranteed.
Your entire security with Windows is tied to the secrecy of its source code.