Business
Dapper incentivises structuring of web data with MashupAds
Amit Kumar, the 'father of SearchMonkey' when he was Director for Product Management at Yahoo! Search, is now VP for Product Management at Dapper and clearly he is still finding the carrots with which to entice content owners to semantically structure their data.
Dapper announced MashupAds today, also releasing a video to explain their solution.
In this case, increased context and rigour in the data on a web site should lead to more relevant and targeted advertising; with higher revenue as a result.
Both ReadWriteWeb and TechCrunch provide more detail.