A Case Study of Bad SEO: What Not to Do
In this post, I show you a site implementing some truly horrific SEO -- everything from spammy title tags to spammy meta descriptions to pure keyword-stuffing. This is SEO at its worst!
SEO Whistleblower
Stephen Chapman delivers tried-and-true Search Engine Optimization techniques while laying to rest myths and bad practices.
Stephen Chapman
Stephen is a freelance writer and blogger based in Charlotte, NC.
Latest Posts
PubCon Las Vegas 2010 Search and Social Media Conference: I'll Be There
From November 8-11, PubCon 2010 will be taking place in Las Vegas, Nevada. Yours truly will be there to cover the event and give you the absolute latest from the leaders and think-tanks within the search and social media space. Set your calendars and stay tuned!
Blog and Forum Comments: Unethical Means of Building Links?
There's a hot topic going on with SEO right now where the nature of building links via blog comments is concerned. What do you think: Ethical or unethical? Weigh in your thoughts here!
SEO Pro Tip: Use Google Blogs to Find Fresh, Relevant Blog Posts for Link-Building
Here's a unique idea using Google Blog search to help in your link-building efforts. It can help you find to-the-hour fresh and hyper-targeted blog posts that relate to your keyword terms!
Pro Tip: Use Bit.ly to View Your Competition's Twitter and Facebook Reach
Did you know that you can see how many clicks, Twitter and Facebook shares a link has received with bit.ly? Give this little method a try and see what it can do for you!
SEO Rant: Stop Saying MSN If You Live In 2010
Bing officially replaced MSN back in June of 2009, so why do SEOs still purport to increase rankings for MSN? Time to change that. It's "Bing" now, people!
Fascinating: Scientist Discovers Method to Literally Grow Money On Trees
Link bait is one of the most valuable tools of getting people to link to your site (an integral aspect of SEO). This post details many of the facets of link baiting, promoting your content, and more.
Google's New WebP Image Standard Is All About SEO
WebP is Google's latest endeavor to speed up the Web. But why should they care in this broadband-filled world? I explain two great reasons why they do -- and why you should, too.
The Lure of Black Hat SEO: Take A Walk On the Dark Side
While you should always focus on implementing white hat SEO, there is a lot to learn from the psychology and methodology of black hat thinking. This post provides a flow chart of black hat SEO psychology and breaks down exactly how to transition black hat thinking into white hat implementation.
New Google SEO Starter Guide Published: Perfect for Beginners
September 28, 2010 marks a great day for SEO! With Google just having published a brand new starter guide to SEO, such an action on their behalf is solid confirmation that SEO is not only a legit process, but alive and well, too (contrary to naysayers).