ie8 fix

Bing continues to slowly gain search market share while Google sees a drop

By | March 16, 2011, 7:23am PDT

Summary: As the months pass, Bing continues to gain market share over Google in the search market. Here are February 2011’s numbers.

Compete has reported their numbers for February 2011’s search market share and the results are interesting. To quote their post:

- With fewer days in February, search query volume across the 5 engines was down nearly 12% MOM.

- The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt).

- All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM.

- Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8%.

- Both ASK and AOL’s share remained flat from January to February.

Other companies may provide sets of data that paint a different picture, but if these numbers are accurate, we may well start paying more attention to Bing as SEOs in the not-so-distant future. I’m all for competition and I’ve maintained time-and-time again that Bing only continues to better itself (which this data clearly supports).

Psst. Hey, Google! Looks like no matter how much or how well you copy Bing’s UI ideas, they’re still doing it better than you! I kid, I kid. ;) Be sure to visit their post to see a screen shot of the data they provide and feel free to harp away with your opinions below!

Do you think Bing will ever overtake Google as the premier search engine of choice for searchers? What can Google do to get themselves out of the market share slump they’re currently in?

Update: It appears as though Compete’s numbers are in line with comScore’s numbers. Thanks to Mary Jo Foley for the link.

-Stephen Chapman
SEO Whistleblower

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Stephen is a freelance writer based in Charlotte, NC.

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Stephen Chapman

Stephen Chapman is a freelance writer and content strategist. All work that Stephen does for ZDNet is on a contractual basis.

It is left to Stephen's discretion whether or not to accept assignments from prospective clients who discover him through ZDNet. Such endeavors have no association with ZDNet and, unless otherwise agreed upon, are kept separate and private in the interest of all parties involved. You may freely contact him for consulting, training, and/or public speaking inquiries.

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Biography

Stephen Chapman

Stephen is a freelance writer based in Charlotte, NC.
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This was to be expected. Google has dropped the ball on search while trying to focus on other services and leaving the company in a complete mess. Microsoft was focused on Bing, and a simple search will show they have relevant results compared to what you get with Google. Because of that I use Bing exclusively.
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nonsense
sportmac 16th Mar 2011
@Loverock Davidson
you use it because it's from microsoft. you can try to fool us but it's not healthy trying to fool yourself.
@sportmac
I use it because it has better results.
@Loverock Davidson
Bing uses Google search results in their ranking... How low can you get... Typical MS.
@prof123
They do not. That was a bunch of upset Google engineers trying to pin their failings on Microsoft, almost like a set up. No one believed them anyway.
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Microsoft confirmed that
guihombre Updated - 16th Mar 2011
@Loverock,
No they really do, Microsoft even confirmed the mechanism.

They track IE toolbar users, they then match the result the user clicked, to the search terms the user made on Google and other search engines.

Now of course that search term is private information, (we found this from when AOL released a bunch of searches and individual users were identified from it, AOL paid a fine for doing this).

And Microsoft's privacy claim for this toolbar says they strip private info out, which is clearly false since they use the users search terms!

Seriously quite appalling misuse of customers private search data and apparently ongoing.

Read his non denial confirmation here:
http://www.bing.com/community/site_blogs/b/search/archive/2011/02/01/thoughts-on-search-quality.aspx

Why they've got away without being prosecuted for misusing customer data I don't know. The privacy statement makes it clear they will strip private data from that, and we know search terms are private data, so it should have been stripped.
@prof123
Do you have proof for it? I accept anything other than Google's rant.
@Rama.NET
That blog I quoted is *bing* not *Google* blog, and his statement confirms it:

"A small piece of that is clickstream data we get from some of our customers, who opt-in to sharing anonymous data as they navigate the web in order to help us improve the experience for all users. "

And the AOL scandal which showed that search results are not anonymous:
http://en.wikipedia.org/wiki/AOL_search_data_scandal
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What a bunch of crybabaies
Will Farrell Updated - 16th Mar 2011
@prof123
Deal with it.
"People aren't using my precious Google!? Oh, the pain, THE PAIN!"
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@What a bunch of crybabaies
guihombre 16th Mar 2011
@Will Farrell,
Although you may see this solely in terms of Google, it makes little difference whether Bing is copying Ask's searches or Google's.

It's using the private search data, done on another site, *without* their consent, and I do say *without* because their claimed consent is for anonymous data and search data is not anonymous.

Thus there is a serious problem there, that no amount of misdirections and non-denials mitigates.
@guihombre Anonymous data is that data which cannot be used to trace back to the user/computer. If there is any proof that search terms are accompanied with traceable data like IP address, MAC address, username, machine name etc. please provide it so that everyone can see.
@guihombre
Thanks for the links. Sure I am going to bookmark those.
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competition?
sportmac 16th Mar 2011
so you like competition? seems like google has had a lot of competition: msn search, live search, whatever ms has called which they're now calling bing, alta vista, yahoo, aol, ask...

and it won fair and square. people chose to use it.

so tell me, since microsoft is willing to lose unimaginable fortunes to "compete" how is that competition? is it competition if you can never lose? if the others had billions to lose to stay "competitive" then i'm sure they'd be growing too. but they have that pesky little thing called a bottom line. microsoft has the cash cow twins.

you call that competition? it's buying their way into a market. there is nothing competitive about it. they lost they just won't go home.

as ballmer said, ms may not be the first or the best but they just keep coming and coming and coming.

translation: they'll pump money into it until the "competition" dies.
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Contributr
Ha.
StephenChapman Updated - 16th Mar 2011
@sportmac You say that as if Google doesn't have infinitely deep pockets as well. You're right, Google won fair and square and that was even with Microsoft pumping as much money into search as they were back then (a lot). So, that point is moot. And these days, companies have proven time-and-time again that successful marketing doesn't require fat pockets. That's the power of the ubiquity of the Web -- especially now that it's bleeding into the television market much more these days.

I love using Google, personally. I use it more than Bing. But I *do* use Bing for searches Google just doesn't cut it with for me. Sorry, but I don't think anyone's buying the "Microsoft has deep pockets" argument in the search arena anymore -- especially not against Google. And buying one's way into a market is how PLENTY of people have to do things. What do you think you're seeing when you see ads in Google searches? The one with the most open wallet gets the highest-placed ad for keywords they bid on. SEO can combat that which *can* be costly, but it can be MUCH cheaper than emptying one's wallet for ads. And even if the ads do achieve the highest placement, people still have to try/review your product. If it's useless, guess what happens? They move right along to the next.

Welcome to 2011. You should learn a thing or two about marketing today.

-Stephen
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really
sportmac 16th Mar 2011
@StephenChapman
and that 700 mil microsoft lost last year on bing? how does that fit into your "no deep pockets" argument? name another company, one will do nicely, that can lose that kind of money and stay in the game. and it's "moot" because... why? that money they're losing is somehow less relevant today than it was yesterday?

in fact, look at the over a decade history of msn, msn search, hotmail, etc. and microsoft has never made a single nickel from it. ever. that's competition?

buying one's way into a market usually consists of r&d and product deployment and hoping you get a return on it. if not it usually disappears from the shelf. it is not pumping fortunes into it year after year after year until the competition gives up.

hey, thanks for the marketing lesson but unless you have a degree in marketing giving advice like that is, well, i'm sure you know.
Microsoft on spending and then some. The big difference is that Microsoft was only able to compete by pouring in billions of dollars from their monopoly businesses. That said, competition in any form is great, and Microsoft's investments here have forced Google to innovate faster and pour more money back into making search better. All great for consumers.
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btw
sportmac Updated - 16th Mar 2011
@StephenChapman
those ads in google searches? you think a company will keep buying them if they lost a lot of money? billions? i'm sure you've already thought of that though, marketing in 2011 and all.
@sportmac The takeaway from my point is, despite the amount of money Microsoft has been pumping into its Internet-based endeavors, Google has CONSISTENTLY beaten the pants off of them. Now, with Bing, Microsoft has a product that people are trying and enjoying. Microsoft is working against much more than simply competing with Google; they're working against people like YOU who hate a product and exercise the ignorant bliss of blind brand loyalty.

Yes, Microsoft has deep pockets. So does Google. If you want another company with that kind of money who could stay in the game, try Facebook who is known to be working on a search platform. Likewise, rumors of Apple getting in the search game would introduce yet another company with that kind of budget. There, I gave you two. Happy?

Right now, the search market is wholly dominated by Google and Microsoft -- Google, much more so. History has shown, as you've pointed out, that Microsoft has tossed exorbitant amounts of money at search. No one's arguing that. But where has that gotten them? You correlate their gain in market share with their perpetual flow of cash, but you really have no clue what the gain can be attributed to. From what you're presenting, it's solely a matter of how much money someone has to throw at something. That's an old belief no longer applicable today. Sure, it works, but it's not the sole dominating factor like it used to be. If it were, Google's making such a ridiculous amount of money from their ad-based model that they could easily *QUADRUPLE* how much Microsoft puts into search marketing and just be done with it!

Clearly, no matter how much money Microsoft allocates towards Bing's marketing, the competition isn't giving up. Heck, the competition isn't even CLOSE. At the end of the day, it's about what people *WANT* to use. And the numbers are showing that people *WANT* to use Bing just a little bit more right now. If you choose to believe that has everything to do with the amount of money Microsoft has put into search, so be it -- I'm not going to try to convince you otherwise. I won't deny that Microsoft putting that much money towards it hasn't done something for it, but if you want to question competition, go look at everyone breathing down Google's neck for what they view as unfair advantages.

And one doesn't need a marketing degree these days to have a sound opinion of marketing. I didn't get a job writing for ZDNet about SEO and Internet marketing-related endeavors because I'm clueless, you know.

-Stephen
on spending so that there is competition. The amount of money that Microsoft is pouring into search in an effort to destroy Google is simply amazing, and shows how good Google is in order to be able to survive against that. What other competitor could survive, let along thrive like Google is, with a competitor willing to throw billions of dollars at destroying you?
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BTW
StephenChapman 16th Mar 2011
@sportmac You would be surprised how much money companies spend to put their product at the top of the search engine. It's not about who can spend billions, it's about who can spend what they can spend in their market. Companies all over the world in markets and niches of varying types spend exorbitant amounts of money to market their product year-after-year.

Search is an insanely lucrative market, as Google has proven. Insanely lucrative markets warrant exorbitant amounts of money spent by companies who can afford the high risk. You seem to think Microsoft is the only company in the world who does that.

-Stephen
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Contributr
Thanks for chiming in.
StephenChapman 16th Mar 2011
@donnieboy I'm glad to see at least SOMEONE here gets it. lol.

-Stephen
like Microsoft does, trying to put competitors out of business. For now, Microsoft's investments have been good in general in order to have a competitor for Google. I guess to be fair, on the other side, Google has been investing huge sums of search profits in causing big problems for Microsoft in smart phones, office suites, operating systems, and email / collaboration. Google may have more luck in disrupting Microsoft, than Microsoft disrupting Google, AND, Google has not been investing anywhere close to what Microsoft has invested.
@DonnieBoy
Well last time when I checked Microsoft is not monopoly and at least their internet services are not monopoly or closest to one. OTOH, Google Search is clearly the closest to the monopoly and thats why they are abusing their power to invade privacy of their users on all sorts. Try using Chrome browser and go to any bank website, if it works, and then search for something on Chrome and you will see at least one bank ad on the side, totally irrelevant.
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Contributr
Tipping the scales.
StephenChapman Updated - 16th Mar 2011
@DonnieBoy I wholeheartedly agree, but I think it's been successfully shown that Microsoft throwing huge amounts of money at a market with a stronger competitor merely keeps them in the game, as opposed to putting the other out of business. Lesser companies, sure. They're the ones who have to deal with the issues. But even still, you don't necessarily have to have Microsoft's budget to market a product against them and be profitable. If you want to dominate a market, that will always take deep pockets, but Microsoft isn't just putting people out of business left and right like they used to. It seems they're merely fighting just to stay in the game on many levels.

-Stephen
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oh dear me
sportmac Updated - 16th Mar 2011
@StephenChapman
people like me. tsk tsk. who blindly hate and brand loyalty.
ok pumpkin, you can get your self all worked up over it if you like. it's ok. i understand.

now, i call out the word "competition". i don't buy it. you can lose enough money to build another cern large hadron collider and call it competition when the competition can't lose beans without going under.

now, if you don't want to have that discussion and want to get all personal and stuff, because, hey YOU'RE A WRITER FOR ZDNET, then i'm not going to go along with you. i don't like that discussion and it get's us know where.

so it appears my questioning your "sound opinion" has somehow got you all beside yourself, as though my opinion somehow deserves a personal attack.

it's ok, pumpkin, you go with that. in the future you might want to put at the end something about only your "sound" opinion matters and if anyone disagrees be prepared for some ranting and raving.

just a thought.
close to 90%. Though Microsoft is not looking so much to make money in search as to cut off Google's air supply so that Google cannot disrupt them in smart phones, operating systems, office suites, and email / collaboration.
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the question remains
sportmac 16th Mar 2011
@StephenChapman
"@sportmac You would be surprised how much money companies spend to put their product at the top of the search engine. It's not about who can spend billions, it's about who can spend what they can spend in their market. Companies all over the world in markets and niches of varying types spend exorbitant amounts of money to market their product year-after-year.

Search is an insanely lucrative market, as Google has proven. Insanely lucrative markets warrant exorbitant amounts of money spent by companies who can afford the high risk. You seem to think Microsoft is the only company in the world who does that."

yeah, but how much will they LOSE before pulling out?
that is my point. who is losing that kind of money staying in the game?
successful if the groups had not had virtually unlimited cash and instead had to innovate and figure out how to compete. Having an unlimited supply of cash can sometime hurt more than it helps. Case in point: Bing, Zune, Kin, Windows Phone.
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Contributr
=)
StephenChapman 16th Mar 2011
@sportmac

"people like me. tsk tsk. who blindly hate and brand loyalty. ok pumpkin, you can get your self all worked up over it if you like. it's ok. i understand."

I'm far from worked up! I'm actually having an insanely wonderful day. lol.

"now, i call out the word "competition". i don't buy it. you can't lose enough money to build another cern large hadron collider and call it competition when the competition can't lose beans without going under."

Sure you can. Last I checked, Google's FAR from going under. I still fail to see your point in light of how far GOOGLE has the scales tipped -- never mind your opinion of Microsoft. Your opinion of competition is just that, an opinion. You disagree with mine and I'm fine with that.

"now, if you don't want to have that discussion and want to get all personal and stuff, because, hey YOU'RE A WRITER FOR ZDNET, then i'm not going to go along with you. i don't like that discussion and it get's us know where."

Wow, I reply to a snarky comment of yours with a reply qualifying my credentials and you cry foul while painting me out as though I think I'm a big shot? Nice job taking the focus off of your initial replies and trying to make me look bad when I was simply defending myself and my opinion.

"so it appears my questioning your "sound opinion" has somehow got you all beside yourself, as though my opinion somehow deserves a personal attack."

Personal attack? I'm sorry you read my reply as a personal attack, but it was nothing of the sort. No doubt, a fault of the lack of emotional context behind words read on the Internet. I know nothing about you; just your opinion and how you choose to debate. That's what I'm responding to.

"it's ok, pumpkin, you go with that. in the future you might want to put at the end something about only your "sound" opinion matters and if anyone disagrees be prepared for some ranting and raving."

Again, nice red herring which completely takes the intent of my statements well out of context. Indeed, I wouldn't mind if you decided to wrap things up here.

-Stephen
@sportmac "yeah, but how much will they LOSE before pulling out? that is my point. who is losing that kind of money staying in the game?"

Plenty of companies have gone under completely from exhausting their funds due to marketing endeavors. A pleasing perspective to you as an example would be companies who have gone against Microsoft and Google before. In terms of who is losing that much money, well, I don't have any specific examples for you right now and I don't care enough to look, but the .com bubble saw the rise and fall of countless companies with budgets that would boggle the mind.

You're fixated on this high dollar amount, which I understand to a degree, but you're not taking into consideration the potential payoff if Microsoft succeeds. They know what the search market is worth and that's why they're spending so much to try to become successful in it. But at the end of the day, if their product is garbage, people will not want to use it regardless of how much money Microsoft puts into it.

-Stephen
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ah pumpkin
sportmac 16th Mar 2011
@StephenChapman

"Welcome to 2011. You should learn a thing or two about marketing today."
i reply to this, as though you know me and have made your assumptions, and you reply with "people like YOU who hate a product and exercise the ignorant bliss of blind brand loyalty.".

and you're all innocent and stuff.

sure, that works for me. i'm very good at reading comprehension. you want to wrap it up you say? i imagine you would.
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Contributr
Pumpkin pie tastes great.
StephenChapman Updated - 16th Mar 2011
@sportmac "i reply to this, as though you know me and have made your assumptions, and you reply with "people like YOU who hate a product and exercise the ignorant bliss of blind brand loyalty."."

Perhaps I jumped the gun on the latter half. As for the marketing comment, I still stand by that which is not a personal attack, but a statement based on how I perceive your comments. I'm sure you think I'm at fault for that, and that's just fine.

"and you're all innocent and stuff. sure, that works for me. i'm very good at reading comprehension. you want to wrap it up you say? i imagine you would."

Yes, I do, because your constant red herrings take this conversation away from being constructive. We're both being snarky, as anyone can see, but it's clear you don't have anything left beyond crying foul to contribute; so, yes, I know you certainly CAN imagine why I would want to wrap this up. Thanks for your "very good" reading comprehension!

-Stephen
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@StephenChapman
They bought it. As they bought their way into a lot of things.

Some people just don't want to accept the truths of today.
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I agree donnieboy
Will Farrell 16th Mar 2011
@Donnieboy
Look at the money that Google dumped into things like Google Wave, Google Apps, Google Gears just to name a few that have gone nowhere, many have just gone away.

They should have just saved their money and stuck with their twin cash cows, search and ads.
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and what
sportmac 16th Mar 2011
@StephenChapman
red herrings would that be? replying to your attacks? well, replying to just "maybe" you jumped the gun a bit?
other than that, i put forth my argument about competition. you don't like it and call it a red herring?

so, crying foul, as you call it, doesn't agree with you so it's a red herring? you've still not answered the question. who can LOSE that kind of money? my argument is based on that, not what companies spend to advertise, not what companies do to keep their products out there, but who else can LOSE that kind of money? that, and that alone, i call foul.

i know, red herring.

you can have the last word if you like. go ahead. i'm good.
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LOL Donnieboy!!
Will Farrell 16th Mar 2011
@Donnieboy
Is that like the billions that Google is pouring into Google Apps?

The amount of money that Google is pouring into Apps in an effort to destroy Microsoft is simply amazing, and shows how good MS Office is in order to be able to survive against that.
What other competitor could survive, let along thrive like Microsoft is, with a competitor willing to throw billions of dollars at destroying you?
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Contributr
The undisputed champion of context hijacking: Sportmac!
StephenChapman Updated - 16th Mar 2011
@sportmac "red herrings would that be? replying to your attacks? well, replying to just "maybe" you jumped the gun a bit? other than that, i put forth my argument about competition. you don't like it and call it a red herring?"

Now, now, Sportmac... I thought you said you were good at reading comprehension!

"you've still not answered the question. who can LOSE that kind of money? my argument is based on that, not what companies spend to advertise, not what companies do to keep their products out there, but who else can LOSE that kind of money? that, and that alone, i call foul."

But I did answer your question, and I did so numerous times above. Again, I thought you said you were "very good" with reading comprehension. To recap: Google, Apple, and Facebook could all easily afford to lose that much money. There. That answers the question you just asked. The same one you asked before that I answered before.

"you can have the last word if you like. go ahead. i'm good."

Somehow, I doubt that, as a site:zdnet.com sportmac Google search will show.

-Stephen
@DonnieBoy
yes, like Google is trying to kill Microsoft Office and Windows by pumping billions of $ into Google Apps and Chrome OS. Yeah, I know you didn't realize that coming.
email, Gears, Wave, etc, is a drop in the bucket in comparison to what Microsoft has put into search, Zune, Kin, Windows Phone. And, Android, Google docs, email, etc, are all paying for themselves and then some. Even where they have phased out products like Gears and Wave, the features have been incorporated into other products. Google will keep at online collaboration and do any kinds of experiments necessary to get it right. They have no legacy software to protect.
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last word
sportmac 17th Mar 2011
@StephenChapman
well pumpkin, since you have taken the time to read up on me how could i possibly disappoint you? after all, you care! i'm gettin all misty here.

look pumpkin, you and you alone started this. you couldn't answer one simple question, IS IT COMPETITION, without getting snarky. that was my debate. yours? why, i should learn about marketing in 2011, as though no one but you could possibly have a clue.

as proof? you resort to name calling and throw out your resume as though that somehow carries weight. you ARE a writer for zdnet after all!

then? why pumpkin, you "maybe" admit that you jumped the gun. how magnanimous. so moving. really, you are quite the guy. way to man up.

and for you grand finale? why more name calling! truly, you are all professional. and your arguments! oh such clarity of thought! i don't agree with you and you call it a red herring! how ingenious! no wonder you're a writer for zdnet! just dismiss it out of hand! brilliant!

you want to continue this? let's dance.
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Contributr
Round 2, FIGHT!
StephenChapman 17th Mar 2011
@sportmac Too bad nobody cares what you have to say at this point, including me. But by all means, if reading your own delusions of grandeur appeases you somehow, feel free to utilize this post for it! You only contribute to putting food on my table.

Now, you were saying?

-Stephen
@sportmac or until they die
eg, zune, winmo, among many others
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That, too.
StephenChapman 16th Mar 2011
@rocketboy5114 Good point.
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yeah
sportmac 16th Mar 2011
@rocketboy5114
what, 6 years of losing 100 mill a year on zune? by micorosft's own figures. and that's a good point?
i don't see it.
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The point you seem to be missing.
StephenChapman 16th Mar 2011
@sportmac Yes, it is a good point. The point being Microsoft spent money to get in on a market dominated by Apple and plenty of others before Microsoft made their way into the market. They've not succeeded, so they canceled the product. Kin, Zune, etc. Tons of money spent, but Microsoft ending up at a loss, thus proving the point that throwing tons of money at something isn't automatically going to make you the victor in a competitive market. It might make you competitive, for a while, but you're still LOSING to the competition that's beating you out.

-Stephen
@DonnieBoy
>>Google has been investing huge sums of search profits in causing big problems for Microsoft in smart phones, office suites, operating systems, and email / collaboration.

Isn't this abuse of power and money? And I see double standard and bias in your post. You are totally insecure Donnie. Thats why you blatantly spread FUD, and funny thing is you don't realize that fact.
systems, and email / collaboration is a drop in the bucket compared to what Microsoft has spend on Bing alone. And, those combined areas are not making much money for Google, but, they are at least not losing money now. Compare that to Microsoft losing more than a half a billion last year on Bing.

With the relatively small amounts that Google has invested, they are doing a very good job of disrupting Microsoft and forcing them out of their comfort zone in a lot of areas.
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A drop in the bucket, Donniboy?
Will Farrell Updated - 16th Mar 2011
@sportmac
No, its actually billion s
Add to that Nexus One which was "kinned" for the Nexus S (not a great seller either) and what you have is exactly the same thing that you're accussing MS of doing.

It's a 2 way street and you have to accept the truth no matter how much you may hate to hear it.
phone, not a huge investment. Nexus One served its purpose very well. Compare that to over a billion that MS lost after cancelling the Kin.

And, email / Google docs is in the black, and making more money every year, even if insignificant compared to search revenue. No huge investment at all here.

Again: What Google is investing is a drop in the bucket compared to Microsoft loses on Bing alone.
of course BING will eventually take large chunks of market share from Google. It's just a matter of time. These two are becoming commodity offerings (just like aspirin), and as long as BING is able to continue advertising and leveraging the MSFT domains, technology, etc., they will steal billions in revenue from the one-trick-pony Google.
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hliooy,dgkytccl53, tdbja.

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