It's official: SEO is not spam, says Google

It's official: SEO is not spam, says Google

Summary: In this short, I steer your attention to Google's head of their Web spam team, Matt Cutts, who states a resounding "SEO is not spam."

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TOPICS: Google, Browser
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Well, it's official. Matt Cutts, the head of Google's Web spam team, has declaratively stated that SEO (Search Engine Optimization) is not spam. Of course, those of us in the industry have known this for as long as we've been interested in SEO, but the overwhelming perception of SEO by the everyman is that it is directly proportional to spam. Watch the following 4-minute-long video of Matt Cutts addressing the question, "Does Google consider SEO to be spam?"

Between that video and Google's official SEO beginner's guide, I'd say the case for legitimate SEO has more than been made from the search juggernaut.

But just in case you need some extra coaxing, I recommend reading this post of mine from last year where I made a case for the legitimacy of SEO. In it, I note not only Google's stance on SEO, but Microsoft's as well, what with their own SEO team and SEO toolkit. The post is as applicable today as it was a year ago.

So, yes, while SEO has plenty of black hat practitioners who spam the SERPs (Search Engine Results Pages), it also has innumerable white hat practitioners who create added value for Web sites, search engines, and people. But in and of itself, SEO does not equal spam.

And now, I leave you with the following random screen shot of Mr. Cutts from the video above:

SEO is not spam, carn sarn it!

SEO is not spam, carn sarn it!

-Stephen Chapman

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Topics: Google, Browser

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16 comments
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  • RE: It's official: SEO is not spam, says Google

    Email is not Spam either, although lot's of spam is email.
    bannedagain
  • Just Crap

    Google tracks you and uses you time for people to smarten up and stay away from anything google!!
    wizardb9
  • But random blog commenting IS spam

    And I received a solicitation a few days ago from a firm that would "Guarantee that your website is mentioned in blog comments at least 100 times/day"!

    First time a spammer offered to spam on my behalf!
    sjdorst
  • RE: It's official: SEO is not spam, says Google

    Yep, if I want to know if something is spam, I always ask an advertising company.
    tonymcs1
    • RE: It's official: SEO is not spam, says Google

      @tonymcs@...
      +1
      belli_bettens
    • RE: It's official: SEO is not spam, says Google

      @tonymcs@... +1 - LOL nice..
      ItsTheBottomLine
  • Off page

    Nothing mentioned about what Google think of off-page SEO (link building).
    expo09
  • RE: It's official: SEO is not spam, says Google

    Could someone suggest me the latest white hat seo techniques used in the industry.. as link building alone will not help a site to improve.
    Thanks,
    Michael G
    <a href="http://www.m6.net/">M6 ASP.Net Hosting</a>
    ahsima1
  • RE: It's official: SEO is not spam, says Google

    If <a href="http://www.elmotaheda-web.com/services/search-engine-optimization-seo" title="SEO Egypt">SEO</a> is not spam then my link here is ok :)
    ehabh
  • RE: It's official: SEO is not spam, says Google

    SEO is always a problem with google, if people can pay experts to get them to the top of the results why would they pay google CPC ad money?
    ehabh
  • &lt;a href=&quot;http://www.seoagency.org.uk/&quot; rel=&quot;dofollow&quot;&gt;Seo Agency&lt;/a&gt;

    SEO is the process we use to get your web site to the top of the search engine results (mainly Google). This simply means that you will receive more traffic as your website will appear higher in search results and more people will find it.
    rogerbechom
    • RE: It's official: SEO is not spam, says Google

      @rogerbechom
      rogerbechom
      • &lt;a href=&quot;http://www.seoagency.org.uk/&quot; rel=&quot;dofollow&quot;&gt;UK SEO Agency&lt;/a&gt;

        I like SEO Acengy, This is a good communicate site for each other.
        rogerbechom
  • &lt;a href=&quot;http://www.seoagency.org.uk/&quot; rel=&quot;dofollow&quot;&gt;UK SEO Agency&lt;/a&gt;

    The UK SEO Agency pride ourselves in providing a dedicated service, we are a down to earth agency who will get the job done without costing the earth.
    rogerbechom
  • &lt;a href=&quot;http://www.google.com&quot;&gt;Test&lt;/a&gt;

    Test
    StephenChapman
    • &lt;h1&gt;&lt;a href=&quot;http://www.zdnet.com&quot;&gt;Test 2&lt;/a&gt;&lt;/h1&gt;

      Test 2 <a href=""http://www.zdnet.com"" target="_blank" rel="nofollow">ZDNet</a>
      StephenChapman