Make money online by selling pirated content? These sites do.

By | September 28, 2011, 11:22pm PDT

Summary: What would you do if someone said you could make money online by selling pirated content, with no risk or penalty? So far, that’s exactly what these sites are doing…

Piracy. It’s an all-too-familiar topic that has been beaten into the ground such that it doesn’t really faze anyone anymore. In fact, it’s something we’re so familiar with, that it has become a regular part of many of our lives — despite examples having been made along the way of your everyday Joe/Jill. The days of file-sharing services like Napster and Kazaa are long-gone while torrents reign supreme, but there’s a completely different method of piracy that has been running steadily for years and turning a sizable profit all the while: file-hosting and link-sharing Web sites.

The combination of these two types of sites is like a one-two punch resulting in a knockout. They are both essential for one another to function in such a profitable manner, and man, oh, man, do they ever make a lot of money doing what they do. The specific monetization methods for each service/site differ, but they all consist of some combination of the following:

File-hosting Web sites: These are sites like RapidShare, FileServe, FileSonic, Hotfile, Megaupload, etc. If you’ve never heard of them, they’re basically Web sites that allow you to upload files to them so that you can share them with others. In a world without piracy, the types of files one might upload would be documents to share with coworkers, videos to share with others, etc. But this isn’t a world without piracy, so what people tend to upload is — you guessed it — pirated content.

Now, all of these sites allow you to download files from them for free, but there’s typically a wait or some sort of inconvenience. And how do you make that go away? By becoming a paid member of the site: “FASTER DOWNLOADS! UNLIMITED PARALLEL DOWNLOADS! DOWNLOAD FILES LARGER THAN 1GB!”

The list goes on.

Now, it’s important to clarify that, for many these days, piracy is about far more than just getting something for free; it’s about getting something for free as quickly and conveniently as possible. It’s not enough to get something for free. They need it ASAP, too.

So, here you have file-hosting sites making money off of people who pay them per-month (or whatever payment tier they choose) to have something like unlimited, unthrottled access to files. And for those who don’t pay, they get to look at ads while waiting to download. Now all that’s needed is a way to find the files you’re interested in on these sites, right? I mean, is it just a coincidence that NONE of these file-hosting sites (well, none of the ones I’ve seen, anyway) have built-in search functionality? I think not.

Link-sharing Web sites: Provisioning for the lack of built-in search functionality on file-hosting Web sites is the multitude of link-sharing Web sites: communities and forums that exist for people to share links to uploaded content with others. Sites like ReleaseLog and AvaxHome, to be exact. (To note, I don’t recommend searching for them and visiting them unless you have some sort of ad-blocking functionality enabled in your browser.) While they provide daily doses of fresh, new links to the latest software, movies, music, adult content, and more, they actually make money from the whole process via ads.

And before you automatically assume the amount of money made must be a trivial amount, think again. I personally know an individual who earns an easy $3,000 a month running one of these types of sites. While that’s not breaking the bank, it’s also more than a lot of people make per month with their full-time job, so consider that.

Come to think of it, how ludicrous of an idea is it to suggest to companies like Microsoft and Adobe to secretly form and grow a similar community, then distribute monies earned evenly to at least get in on some sort of earnings on pirated content of theirs?

That’s actually pretty ridiculous, but I thought I was onto something clever for a second there. Nope.

Back to file-hosting Web sites, new ones are coming out almost daily and link-sharing Web sites tend to individually pick two or three to always use. But what happens when you want to download files from, say, six different file-hosting sites? You leverage services like FilePunch. Basically, you sign up with them and, through them, you can download from multiple file-hosting sites as though you’re a member of each of them individually.

But wait, it gets better!

Since it’s far too easy to find yourself downloading hundreds of gigs worth of work-related files (*cough, cough*) from multiple file-hosting sites, wouldn’t it be nice to have a download manager to use? JDownloader, to the rescue! Programs like JDownloader allow you to fill in your credentials for just about every file-hosting Web site under the sun and manage downloads at the same time. JDownloader even recognizes the CAPTCHAs required by certain file-hosting sites when downloading files for free. Awesome Ridiculous, isn’t it?

And last but not least, let’s not forget about the search engines out there that exist solely to index links from file-hosting Web sites. Such search engines are FilesTube, FileCrop, and RapidLibrary, to name a few. They, too, typically leverage ad-based models of monetization. And if you had any doubt about what people are using them to search for, just take a look at some of the “recent searches” most of these search engines show at the bottom of their home page. I see no sign of “yearly TPS report archive” or “freelance artist’s free uploaded works.” Do you?

So, there you have it. As you can see, there’s an entire ecosystem thriving with just this one particular method of piracy (or “content distribution,” as I’m sure they would prefer it to be called). It’s fast, it’s efficient, and it’s incredibly profitable for those involved. These are the modern day profiteers of piracy who make a quick and easy buck off of the losses of content owners whose otherwise for-cost products are being made easily available to the masses for free (kind of).

-Stephen Chapman
SEO Whistleblower

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Stephen is a freelance writer based in Charlotte, NC.

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Stephen Chapman

Stephen Chapman is a freelance writer and content strategist. All work that Stephen does for ZDNet is on a contractual basis.

It is left to Stephen's discretion whether or not to accept assignments from prospective clients who discover him through ZDNet. Such endeavors have no association with ZDNet and, unless otherwise agreed upon, are kept separate and private in the interest of all parties involved. You may freely contact him for consulting, training, and/or public speaking inquiries.

While Stephen may accept complimentary passes, waived fees, payment, and/or covered travel costs to industry-related events (conferences, expos, etc.) as an attendee or a speaker, acceptance of such offers is not considered payment for, or exclusive guarantee of, any particular blog coverage of the event attended.

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Stephen Chapman

Stephen is a freelance writer based in Charlotte, NC.

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you how impressed
donaldsjones 9th May
I can???t tell you how impressed I am with your article. Your insight and unique ideas have inspired me to think about quite a ton of things contain here. Thanks for this information.

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Following your logic, also ZDnet is making money off pirated content every time it writes about leaked Windows builds and such. Hey, even with this article is ZDnet and you making money off pirated content, since you're attracting visitors by actually writing about pirated content, referring to pirated content and also by mentioning several sites and groups you accuse of pirating - and your article has ads all over the place. Right?

Obviously not everything in the world is black and white. Especially in the world of internet, where even if you wanted to, wouldn't know in most cases what rules and laws you have to follow - because you know there's actually more than just one country in the world, all with different laws and norms. Even though I know, for you, as an american, that's not that easy to comprehend.
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Contributr
@ff2 Wrong. That doesn't follow my logic at all. You don't come to ZDNet to download or search for pirated content. The correlation you're making of ads on ZDNet and an article about pirated content is not the same as ads running on a community site whose sole existence is to distribute links to pirated content.

And I'm sorry, but your second paragraph is just lazy thinking -- especially the part where you show your hatred of Americans. Before you attempt to lecture someone, why not try using something more than weak generalizations with which to make baseless accusations? Pirated content doesn't become "unpirated" or "legal" simply because you live in a country that doesn't observe a set of laws that otherwise protects content/IP. Interested in learning the laws you have to follow? Google's a great place to start.

-Stephen
@StephenChapman

Here in the EU, after lots of intense lobbying by Media Cartels the copyright law on voice recording has changed from 50 to 70 years to protect 1960's recordings. Very little (if any !) of the royalties will go artists and this change has cost EU citizens 1bn euros.

Until the legal balance (and financial) is more redressed in favour of the consumer then piracy is a consequence of a legislated perpetual artificial monopoly. I would like to see copyright brought more in line with the length of patents ie 20 years. If you can't more than recover your costs and make a good profit in 20 years then tough, your rubbish at business, lazy and fail to innovate.
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Contributr
@Alan Smithie - I agree with you, but just to clarify, I didn't write this post to praise, defend, or admonish piracy. I've a feeling that's what most people will end up chiming in with, though. happy

-Stephen
@StephenChapman We most certainly can. You yourself have given us a list of direct links to places where we can look for pirated content. Are you or are you not making money by posting that list?
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Blows whistle
johnfenjackson@... Updated - 29th Sep
Explicit coverage of piracy has no place on ZDNET if you wish to be a thoroughly respectable site: as things stand you help your colleagues join the gutterpress.

"That doesn't follow my logic at all. You don't come to ZDNet to download or search for pirated content."
Indeed not, so why do you shove it down my throat? Why do you list specific sites, techniques and enhancements? Do you not understand the concept of viral marketing? Do you not realise MR 'expert' SEO that those who searched for piracy would now land at ZDNET? And enjoy reading your very helpful user-guide!

Ah, the same old nudge-nudge, wink-wink schoolboy cameraderie; the same old rationalisations; the same old pseudo-respectability.

"Piracy. Its an all-too-familiar topic that has been beaten into the ground such that it doesnt really phase anyone anymore."
ZDNET is complicit in this process: you might recognise the word in another context -narcosis - the slow draining of morality and reason.

So I ask you the same questions as your predecessor gutterpress merchants:

1. Have you anything interesting to propose wrt to new business models (or whatever) to help solve the problem?

2. Can you provide similar location information for my other vices?

You are in fact a META-pirate: no, you don't do the deed; you just point explicitly to how to do the deed.

The whistle blown on the whistleblower.
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Contributr
@johnfenjackson@... "The whistle blown on the whistleblower."

Don't hurt yourself too much, there, now! lol.

Look, I appreciate the fervor with which you have written your reply, but this article is far from what you seem to think it is. Don't misconstrue thoroughness with the intent to shove information down your throat. At that, no one forced you to read the piece.

Go search Google for "piracy" and tell me what you get. And even if you did see this article, you're assuming that someone searching for "piracy" had the intentions you seem to think they would. By your logic, we should just remain completely silent about the topic since any and all specifics must surely mean we have intentions to contribute to a problem, not expose it.

I can't stop you from perceiving this article how you have, and there may well be a handful of people who somehow find their way here and go be morally/ethically reckless because of it. But that's their choice.

I'm not going to remain silent about a relevant, pervasive topic when I have a unique point to present on it -- no matter how it may be perceived and critiqued.

-Stephen
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Blocking my perception
johnfenjackson@... 29th Sep
@StephenChapman

"Don't misconstrue thoroughness with the intent to shove information down your throat."
I have construed a list of ways in which I could pirate Windows, splash screens from pirate sites and your excellent user guide on cyberlockers ... as typical gutter press tactics. Standard fare: pander to the allure of the dark side for page hits.

"At that, no one forced you to read the piece."
I read most ZDNET articles ... not for the typical sensationalist dross ... but for the small proportion of gems. This is a far more efficient technique than ...

'Go search Google for "piracy"'
No thanks. Is that the best SEO advice you've got? I prefer to come to reputable sites.

"you're assuming that someone searching for "piracy" had the intentions you seem to think they would."
If you are suggesting that even a narrow majority of those who search thus are actively engaged in EXPOSING or SOLVING the problem ... then we part company again.

"By your logic, we should just remain completely silent about the topic"
You missed the very first word of my rebuttal : EXPLICIT. I have no objection to you highlighting the problem on ZDNET ... but there is a whole world of difference between e.g. highlighting paedophiles and listing the sites containing their material; highlighting drugs problems and listing the contact details of local dealers; highlighting prostitution problems and listing the addresses of pimps or 'gentlemans clubs'. The mistake you make is one of failing to recognise the transition from physical to abstract: you have provided the raw (digital ) address for unlawful activities!

"But that's their choice."
If you hadn't provided the list of links ... then there would be nothing to follow i.e. no choice, precluding a bad one.
Americans are provided the choice of buying firearms, leading to ... a problem we don't have in the UK.

"I'm not going to remain silent about a relevant, pervasive topic when I have a unique point to present on it."
UNIQUE? What was unique about it? I found it derivative. OK, OK, it's the best guide to cyberlocker piracy I've read ... but that doesn't float my boat (float my boat, get it?). And I will not be extending my reading habits or search techniques to include the methods you suggest.
@johnfenjackson@... That's an old argument, repudiated long ago. It isn't the press creating the situation to break the law, it is the pirates, period. Nor is it the responsibility of the press to solve the problem. Their job is to expose and educate, which this article has done. The fact that the article points out specifics gives it credibility that would otherwise be lacking, causing readers to take it more seriously and be moved to action.
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@johnfenjackson@... "That doesn't follow my logic at all. You don't come to ZDNet to download or search for pirated content."
Indeed not, so why do you shove it down my throat?

Here's a question for you - you say he "shoved this article down your throat" but the question is did he force you to read it? Did he sit down beside you with a gun pointed at your head telling you to read this article or he'd shoot you? No? Well then the headline is a dead giveaway as to what this article is about and if the subject offends you so much then why didn't you just bypass it?

As for the subject matter sites like RapidShare and metaupload have been around for years - they do have legitimate (i.e. legal) downloads such as game patches and large mods to games... that they are used to host or distribute pirated software is unfortunate.

With all of you "righteous" outrage I have to wonder if you are upset because he posted what you allege is a "how to guide" to pirate software of that he listed the names of sites that host pirated software and are afraid that those sites will be investigated and shut down closing off your source of such downloads.
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Offensive
johnfenjackson@... 29th Sep
@Pete "athynz" Athens
"If the subject offends you so much then why didn't you just bypass it?"
I don't want to bypass it ... maybe you got a clue from the fact that I have posted more comments than even the original author ... that I don't want to bypass it?
However I don't think the right way to tackle the problem of paedophilia is by listing the sites from where you may download pictures. [You understand my points about meta-piracy and viral marketing, right?]

"With all of your "righteous" outrage I have to wonder if you are upset because he posted what you allege is a "how to guide" to pirate software of that he listed the names of sites that host pirated software and are afraid that those sites will be investigated and shut down closing off your source of such downloads."
Ah yes, the double bluff!
But no.
I want an end to the cyberwar.
I see no essential difference between the unlawful activities of M$ and INTEL who have been fined billions by Governments for monopoly tactics ... and the outright thieving of pirates. Both types of operation are wrong and we need a BALANCED CIVILISED 21st century technology solution.
We need a new business model for digital wares, a new copyright law and a bit of give-and-take from all participants. Saying "here's where you can break one side of the law" is unhelpful and smacks of media sensationalism.

Let me also say that in the event that both Apple and M$ succeed in introducing their 30 % tax on digital wares ... for material they have not authored ... then I will be examining my conscience.
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I see your point
happyharry_z 29th Sep
@johnfenjackson@... At the same time, when do we start calling-out that criminals? Here in Toronto, things get ignored for years until the local press get their hands on it and make it a hot topic. The sad thing here, as has been noted in earlier posts, is that it is the "legal" criminals calling extortion "laws" that need to be addressed. As the psedo-expert on BBC said (paraphrase), "..governments don't run the country anymore, Goldman Sachs does..."
@johnfenjackson@...
The public may not have known what the messages meant, but it helped pay for them. The skywriting stunt was supported by city and state public funding, according to the High Line's website. MTS Convertitore "I wanted a narrative trajectory towards something optimistic at the end, which was the last message, 'Now Open,'" she said of the work. MTS Convertitore Mac
Thanks Stephen, I think the perception is that when an individual pirates,it's insignificant or there's no monetary loss. I think it's important to be honest about the huge amount of money being made, none of which goes to the creators. Mayby that will somewhat counter the tired old pro-piracy attitudes.
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Illegal Sites?
databaseben 29th Sep
Seems to me that the only way these sites can get away with storing and selling access to pirated material, is if they are located in foreign countries that have little or no law enforcement. So I am not sure if providing ones credit card number to these sites oversees and out of reach of the law, is a good idea.
@databaseben@...
I agree with the basis of your comment but just because another country has a different interpretation of law to the USA does not mean "little or no law enforcement" exists there.
Look at the mess that patent law is in in the US compared to the EU as an example. If we took the view that the law and legal system of the most powerful, most populous country should prevail we'd all be living under a Chinese system.
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This is INOFRMATION, not a HOW-TO
WozNotWoz Updated - 29th Sep
I appreciate this article, because it sheds some light on how piracy has emerged into a profitable business.

I gained some knowledge from this article - knowledge that I wouldn't chance finding in a Google serach using the term "pirate software downloads".

The point is, people looking for free software haven't learned anything from this article. Their searches for free software already turn up links to the places listed.

Expose these operations so EVERYONE knows about them. The more exposed these pirating operations become, and the more info we have regarding their MO, the better we can protect the works of the legitimate software vendors.

That's my view.
... just because their vehicles can be used as getaway vehicles from robberies.
@ldo17 ... and posting the best places to rob.
I was waiting for someone to write about this finally..


And one more thing that you missed to mention is that 80. % of the links are just fake which really irritating. They make money out of nothing,,,


ExAmple. When I search for windows 9 iso download in google. We all know they is nothing called windows 9, however Sites like filestube create a link out of my search and just show you 1000 results to your search. Hot stuff like Dowload windows 9 iso full or torret windows 9 iso and so on

Funny that the code they are using is simply reading the get parameter from the URL and generate the page accordingly so if I change the URL to download Hussein nasser it will generate a new page with download Hussein nasser full version,,


Not that I download pirated stuff silly
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GeiselS@... 30th Sep
Terrible article and some valid points made by those commenting. Pointing out a murder and sensationalizing the accused makes them famous. Same can be said for this horrible article. You don't need to point to all those sites to have a good article about piracy. Just like you don't need to talk about the accused to have a good news article about a victim. Its approaching things from the wrong perspective. So how about you try again and perhaps read some of Ed Bott's articles to see how to structure, research and write a good article.
@GeiselS@... Yeah, Bott doesn't sensationalise. The sky really is falling.
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No different than any other thief.
NoAxToGrind 30th Sep
And the world seems to be full of them.
As an artist who has been ripped of my livelihood by the likes of those sites mentioned, and who feels entirely helpless to stop them, I laud any effort to expose them for what they are. Now how can we shut them down?

ripped-off indie songwriter
@indie songwriter
Hear hear. Authors have the same problems.
@rowenacherry
what sticks out to me when i think back, is that most authors I follow (eg Terry Pratchett, Stephen Donaldson) it started out with borrowing a book from a friend. I can still see the well-thumbed paperback of The Colour Of Magic that I borrowed from my sister, who got it from her best friend's brother etc etc. Since then I have bought every book he has written.
Most people I know still prefer a real book to an electronic copy. Sharing CREATES followers.
@indie songwriter
I'm afraid that recordings as a sole basis for making a fortune has been doomed since the advent of the CD.
If your songs are good enough, you will probably need to sell them upfront (and shock horror...keep writing new ones! ie work all year round like everyone else)
The only way a percentage model is going to work in the future is once all players get the ability to charge micropayments, and to upload the list of played songs to an international body that distributes these funds according to the percentage contract for each song.
All recordings are then free to obtain, and we pay for what we listen to. And EVERYONE in the world has access to YOUR song giving you a much better chance of making a living.
The world has rebelled against paying extortionate prices for albums full of junk songs, if you are the writer of these then it is right that you have had to change jobs. Just because you are a "songwriter" does not ENTITLE you to make a living at it. You have picked a profession where the distribution of pay between the best and the mediocre is huge. Contrast this to a plumber, the best plumber in the world isn't world-famous/a millionaire...but also the mediocre plumbers are happily making a living.
Dear Mr. Chapman,
With regard to your article I would like to clarify some misunderstandings.

With kind regards,
Daniel Raimer, spokesman of RapidShare


Allegation #1: RapidShare makes money by selling pirated content.

Counterstatement RapidShare:
RapidShare is a file-hosting company, an online service provider which does not sell any content. RapidShare???s business model is to provide a service that allows users to store and manage large amounts of data in an easy and secure way. RapidShare???s business model is definitely not to provide content, least of all copyright protected content. Of course, RapidShare does not turn a blind eye to the fact that there are people who upload copyright-protected works to the company???s servers and then share the download link with a potentially large number of Internet users in related forums or blogs. However, these users are in the absolute minority compared with those who use our services to pursue perfectly legitimate interests. Sharing illegal content via RapidShare???s servers is strictly forbidden and RapidShare has taken a great many steps to prevent and combat copyright infringements.


Allegation #2: The majority of RapidShare???s clients use the service to share illegal files.

Counterstatement RapidShare:
With roughly 400,000 daily uploads you simply cannot prevent every kind of copyright infringement. That holds good for RapidShare just as well as for Dropbox or Microsoft SkyDrive. Or think of YouTube! Nobody calls YouTube a piracy haven. We offer copyright holders the same procedures to take down illegal files as YouTube does. Experience has shown that services that can be misused in theory have ??? to a certain degree ??? always been misused in practice as well.


Allegation #3: All the file hosting companies mentioned in the article are the same.

Counterstatement RapidShare:
Over the past years, file-hosting companies in the market have split into two different groups: into reputable and non-reputable storage space suppliers. The business model of the non-reputable suppliers purely and simply consists of earning money through the illegal distribution of copyright-protected works. Many of them even actively promote copyright infringements, for example by offering a variety of reward systems for uploaders. The machinations of such non-reputable providers also damage the image of the reputable file-hosting companies, like RapidShare, leading to the perception among parts of the general public, politicians and the content industry that file-hosting can be equated with breaches of copyright.


Allegation #4: RapidShare does not prevent the users from sharing and downloading illegal files. (Implied in the allegations 1-3)

Counterstatement RapidShare:
In fact, RapidShare has taken several measures to prevent the users from sharing infringing content. We have a 24/7 anti-abuse department as well as a repeat infringer policy. According to the law, we must provide a means for take-down notices. DMCA take-down notices are instituted within one hour during regular business hours. But we even go a step further. Our anti-abuse team carries out independent searches for illegal files and checks around 400 notorious websites to obtain information on copyright infringements. Moreover, we employ an MD5 filter which is based on checksums. Each time our anti-abuse staff delete a file due to a copyright infringement, the file???s MD5 value is put on a list. All files identified during their upload as having an MD5 value identical to one of those already on the list are not stored. Moreover, RapidShare is the only file-hosting company that regularly takes action against so-called Warez sites, i.e. sites that publish links to copyrighted works. Last but not least, we do not have a reward program.
With these efforts we have been spearheading the file hosting industry's efforts to fight copyright infringement.
@Philipp M????ller MSL Thanks for giving mw the opportunity to say how annoying your site is. It's more an advertising site that does filesharing than the opposite. And forcing people to join to get reasonable access when they have a legitimate need for a download is another kind.of piracy.
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arteek 13th Dec
RapidShare type sites are a problem that was created by the passing of the digital millennium copyright act. REVOKE the DMCA... hold the server owners responsible for the content on their servers... and the offending RapidShare etc. content will be deleted the same day. That will not solve the problem of Torrents though. The ISPs must block torrent traffic.
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