The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

Summary: Have you ever visited a page you thought was going to be about a popular topic but instead saw a sales page? If so, you may have been the victim of a trend hijacker!

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TOPICS: Browser
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Trend hijacking: When an Internet marketer, spammer, or black hat SEO monitors the hottest trends on the Web and exploits them to quickly cash-in on money-making opportunities like affiliate programs, ad impressions, ad clicks, etc.

Okay. To start, here's a link to an article that discusses The Matrix 4 and The Matrix 5 if you haven't read yet. Personally, I'm super-excited about this news (even if it is just a rumor for the time being), because I loved all three movies despite the popular opinion that the second and third installments were "the worst cinema experiences ever," according to some. So, if the headline is all you were interested in with this post, there you go. If, however, you're interested in reading about how people stand to make a LOT of money off of trend hijacking, then read on!

Making money via the Internet is an eye-opening revelation to many and that won't cease to be the case anytime soon. No, I don't mean in the traditional sense where a company has a product to sell, so they turn to the Internet to sell said product. I'm talking about making money (and potentially lots of it) without ever having to spend a dime (sans the cost of any learning materials an individual may decide to pay for). All that's required is a lot of know-how and a lot of time. As such, the notion that time == money is only applicable in trend hijacking insofar as how much money you stand to miss out on the longer you wait. Bear in mind that I didn't say "how much money you stand to lose" because you're not losing anything other than potentialgains. When it comes to trend hijacking, there is a lot to consider but I've selected 5 main factors that typically constitute a campaign.

In listing these, I'm going to remain intentionally vague about certain points. I want to give you an idea about how people go about this but don't expect to go out and run with the big dogs after this post... or even the little dogs for that matter. Anyway, in no particular order of execution:

Trend Hijacking Campaign Points

1 - Money Method: This is where you decide how you're going to make money (via affiliate offers, ads, etc.). Unless you hijack a trend that's highly relevant to a particular affiliate offer or ad, it's a bit of a crap shoot as to how much you stand to make off of your selected stream of revenue. There are other ways to make money not related to ads or affiliate offers, but I'm not going to discuss those here as they're a lot easier to monetize campaigns for (thus, more tempting/motivating).

2 - Deceit: Are you going to cloak and show people an affiliate page instead of content relevant to the trend you're hijacking? What about hitting the social bookmarking sites and gaming the upvote system to get your story to the top? Or, maybe you'll get clever with CSS and mask a Facebook "like" button to appear as something like a "next" button. Whichever the choice, deceit is *always* necessary when hijacking a trend. The only exception to the rule is if something like Acai Berry has a true medical breakthrough one day, trends, and then all you have to do is everything you can to get your Acai Berry landing page you've had set up for 2 years in front of as many people as you can while it's trending.

3 - Trend Selection and Value Establishment: Put simply, which trend(s) are you going to hijack? They're easy to find with sites like Google, Twitter, and YouTube providing real-time trend data. Additionally, how valuable do you think this campaign will be? There are multiple ways and reasons to gauge how valuable a trend might be but you'll have to get the specifics elsewhere since I'm intentionally leaving out pieces of the puzzle.

4 - Time to Market: Once you identify a trend to hijack, how long is it going to take you to get a Web page up and running that contains your "money method?" Assuming you're the best at what you do, even a lesser-skilled trend hijacker can edge you out based on how quickly they get their content/page out on the Web.

5 - Search Engines, SEO (Search Engine Optimization), and Social Media: Just because you identify a trend through a site like Google, Twitter, or YouTube doesn't mean you have to use the respective site you found it through to market it! This is where the real skills come into play. The four steps above are simple and quickly defined for a new campaign to a seasoned trend hijacker. It's the avenue you choose to exploit that makes the difference. What is 100x the traffic via Google worth if you establish YouTube as a faster and more reliable way to make a sale? This is where your skills and knowledge really come into play.

The Matrix 5

If I were to have hijacked the trend of "The Matrix 4 and 5," I would have done so yesterday when it first hit the net. Likewise, I would have made the decision to put my own little spin on this trend and add some potential longevity to it by adding in "The Matrix 5" since most of the stories I've seen regarding it have referenced it in succession of "The Matrix 4;" i.e. "Matrix 4 and 5." Yes, Google is smart enough to know that pages referencing "Matrix 4 and 5" are likely referencing "Matrix 4" and "Matrix 5" and as such, those pages would theoretically have no problem ranking for the search term "Matrix 5," but I'm still under the firm belief that "don't make me think" is a great motto for not only humans but search algorithms as well.

In other words, if it were up to me to either define "Matrix 5" for a search engine or leave it up to a search engine to come to that conclusion itself from "Matrix 4 and 5," I'd most certainly choose the former. So, imagine the position I would be in if I continuously built links to this page using "Matrix 5" from now until the day the movie is actually produced. If I didn't get too nasty with my black hat methods (or get caught and penalized/banned from Google) while hijacking this trend, I'd be set up for some major longevity here!

Hijack a Trend; Pollute the Web

Where the quality of the Web is concerned, trend hijackers contribute to degradation of search results. They spam and utilize black hat SEO methods to make it such that you see *their* results on page-one instead of what you should *actually* see. These types of people are the counterparts of the ethical SEO agencies and freelancers who seek to boost rankings over time via ethical methods. All-in-all, trend hijackers contribute to the spammy garbage you may or may not run across from any given search... and guess what? They don't care! I mean, let's get real here: If I told you how to make ~$1,000 in a day by hijacking the right trend, monetizing it with the right affiliate offer and promoting it the right way, would you give a hoot about the quality of search results for people searching the Internet? Probably not. It's mentalities like that, that Google is up against when fighting spam. All the same, it's what ethical SEOs have to contend with as well.

Conclusion

Alright. So, why did I cover this topic in the manner that I did? Well, I'm personally fascinated by the Internet and how people seek to monetize it. Though unethical, greedy, and completely selfish, black hat methods are some of the most creative and compelling methods people use to make money online. Now, with that said, don't let people fool you, either. I'm sure some of the folks out there making decent money via trend hijacking are the very same individuals telling you it's ethically wrong and doing everything they can to steer you away from an industry that -- even with all its competition -- is a highly specialized and highly lucrative one. To be honest with you, I would probably be right there with those people making bank off of this stuff if not for my personal belief in ethics and the one factor I have very, very little of: Time. How's that for candor?

Additionally, I much more enjoy educating the masses and seeking to create revenue streams that are ethical, long-lasting and reliable than busting my brain coming up with methods that exploit search engines and translate people's ignorance/interests into cold, hard cash. So, the next time you end up on a teeth whitening Web page when you could have sworn you clicked a link to an article about Justin Bieber, you might then consider that you may have just been the victim of a trend hijacker! *DUN, DUN, DUNNNN!*

Topic: Browser

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35 comments
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  • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

    If they are going to make a Matrix 4 and 5, then address what everyone else was wanting to know that wasn't addressed in the sequels:

    What were the failed matrixes like? They said they were too perfect, let's see what they were and why they failed.

    What happened to people who woke up and then couldn't accept reality?

    What were the origins of the matrix, how did it take over?
    Ron Burgundy
    • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

      @Ron Burgundy Do a search for Animatrix (Yes it's Anime, but it's the part of The Matrix you're looking for)
      RaveWolf
  • It's a hoax

    Quit perpetuating rumours and do a bit of research.

    In other news: Dissention in Obama's cabinet is preventing the release of the cure for AIDS due to a new deal struck with the pharmaceutical companies and offshore investments in foriegn aide to developing African nations. General in-fighting caused by constant policy arguments between the President and Chief of Staff is to blame.
    Joe_Raby
    • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

      @Joe_Raby<br><br>In other news: Try reading posts instead of just their titles. You may just learn something! ;) <br><br>-Stephen
      StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman

        Perhaps you didn't read between the lines. My post was about the subculture of the underground IT movement....

        I already know that SEO is a joke - Google's engineers even stated that when they proclaimed that Google employees choose their favorite websites to show at the top.
        http://www.zdnet.com/blog/foremski/google-admits-that-employees-change-index-rankings/1420
        Joe_Raby
      • Really?

        @Joe_Raby SEO is a joke? No, no. The joke here is you telling me SEO is a joke so DEFINITIVELY based on that post alone after first telling me earlier to stop spreading rumors and "do a bit of research."<br><br>I guess even you are capable of jumping to conclusions, huh?<br><br>Google employees supposedly changing index rankings doesn't make SEO a joke; it makes it even more complex. Really good SEOs have the ability to figure out why they are or are not ranking. If Google employees are ranking their favorite sites at the top of *organic* search results, plenty more red flags would have gone up in the SEO industry at this point. Hard-coding results is one thing and blacklisting sites (such as spam sites or ones using black hat, unfair methods) is another. As for the claim of manually ranking results at the top organically, I'm still waiting to see the *proof*. Apparently, rumors sit quite well with you after all...<br><br>-Stephen
        StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman

        Two things wrong with your argument:

        1. This is Google stating this, so it's not a rumour.
        2. With SEO raking in millions every year, and Google as the primary target (albeit making SEO completely irrelevant) it's a sham business market.

        As far as "red flags" are concerned, there are enough illegitimate SEO companies to cover up for that. See my comment below in response to @EzCustoms.
        Joe_Raby
      • Hmm...

        @Joe_Raby<br><br>1. Once again, Google's statement as per the referenced post doesn't make SEO a joke. You're taking the notion of balancing "brand recognition" and jumping straight to conclusions that reside nowhere within the actual statement. In the sense of the conclusions you have jumped to per their statement, you're perpetuating a rumor that Google just randomly picks its favorite sites to rank at the top of organic results. Again, show me the proof.<br><br>2. It's a sham business market? I'm sorry, but you're speaking completely on the side of an ignorant perception of what SEO actually is. SEO itself may rake in millions a year, but it's the clients of SEO agencies/freelancers who rake in exponentially more than the SEO industry itself. You saying that SEO is irrelevant and a sham business are seriously ill-informed sentiments.<br><br>Your statement about illegitimate SEO companies covering up red flags is equally as ignorant a sentiment as the former I've pointed out. Don't get me wrong; I'm not calling you stupid, because I do happen to understand your bias and your lack of understanding what legitimate SEO is comprised of. With that said, I'm telling you that your perception of SEO is an ill-informed one. Perhaps a look through my older posts will help give you a better understanding of the industry instead of thinking it's solely comprised of spammers and scammers.<br><br>-Stephen
        StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @Joe_Raby I used to think SEO was a scam, but you know what proves it's not? The fact that people CAN in fact trend-jack the way Stephen is pointing out. <br><br>Do you honestly think that Google employs enough people, or has enough time to manually rank results for an almost infinite number of topics and keywords? When you think about your statement, it's absolutely preposterous. <br><br>In some very rare cases Google will intervene on a topic if there's spam, but that shouldn't really impact you if you're doing SEO for legitimate purposes. Google intervenes to make sure things like googling, "Wachovia Bank" will give you the legitimate page (which is a desirable outcome) because if they didn't intervene, they'd be putting their users at risk of fraud. <br><br>Believe whatever you want about SEO, Google Page ranking, and what-not... But don't come crying to ZDNet when your website doesn't show up on the first page of Google's results for whatever keywords.

        And you know what? I really wish google would bribe me to perpetuate false rumors about SEO amongst my clients, I'd love that. If you're listening Sergei, Eric and Larry, please send me a new car.
        snoop0x7b
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman

        Answer me this:

        "If links are a factor in determining the rank of content, and Google?s advertising revenue is derived from sites? search rankings, how does Google ensure the human raters of the SDB are not influenced to reward Google-owned content or Google partners? content that Google revenue shares with??
        Joe_Raby
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @Joe_Raby<br><br>Let's clarify something first: Google's bread and butter is their advertising revenue from the ads that show on the side and at the top of the SERPs. What you're digging for is something you're not going to get from me: Admission that there's even so much as a shred of credibility to the conspiracy theory that Google manually ranks certain sites higher to profit from. I'm sorry, but it's just not even remotely close to reality. Google makes money HAND OVER FIST without ever having to touch organic search results! No, that's not proof-positive that they don't, but it's a pretty big part in a compelling case to the contrary of what you're chasing.<br><br>Look, you believe what you want to believe. Go out there, identify all the companies you can who Google has a vested interest in for monetary gain, and go tell me where all those companies rank organically. It's clear that my opinions based on my exposure to Google and the SEO industry really doesn't mean anything to you and I've already accepted that, but what you're looking to believe is ultimately a conspiracy theory that many people with their heads buried in the SERPs *on a daily basis* have put exponentially more effort forward to prove or disprove than what you're reading or selectively choose to believe.<br><br>Maybe Google does and maybe they don't. All the same, maybe there's a celestial teapot floating around the sun and maybe there's not. I say there's not, so if you say there is, then the burden of proof lies on you. If it makes sense to you that Google games rankings in lieu of focusing on the endeavors that *actually* make them filthy rich, then by all means, believe that. Personally, I think it's preposterous -- but here again, I say that based on my exposure/experience... for whatever that's worth to you.<br><br>-Stephen
        StephenChapman
      • Actually...

        @Joe_Raby Just a little while ago, I was made aware of the fact that Matt Cutts (head of Google's Web spam team) responded to the claim in the post you link to. He pretty much sums it up nicely and shows that your perception of SEO based on the contents of that article are completely misguided: http://www.zdnet.com/tb/1-85393-1619178?tag=talkback-river;1_85393_1619178

        -Stephen
        StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman

        "Google makes money HAND OVER FIST without ever having to touch organic search results! No, that's not proof-positive that they don't....Maybe Google does and maybe they don't....I say there's not, so if you say there is, then the burden of proof lies on you."

        Wow, that's just not a good enough argument on your part.

        Google has a history of privacy issues and PR screw ups and now with one statement you've completely expressed that you're apologizing for them on every argument against their business practices.

        I only hope that Schmidt is reading this, and gleefully smirking with you. Honestly, with a CEO with a PR history like his, the only reason I can see why he wasn't ousted faster is because rich SEO's with a similar lack of credibility have his back.
        Joe_Raby
      • I see we're done here.

        @Joe_Raby

        Amalgamating my response to fit your agenda? Wow, that's just not a good enough argument on your part!

        -Stephen
        StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman

        Just summarizing the top points in your argument. You say "maybe they are, or maybe they aren't" and later in the same paragraph you say you believe they aren't, and yet you say the argument is mine to counter with proof. However, you can't back up your own argument with any proof. That's just classic internet trolling 101. Everybody knows of Google's history of privacy and PR failures. It's common knowledge that you seem to be disavowing like a good little SEO in Google's back pocket.

        Prove to me that Google is actually a trustworthy company. I stand by the laundry list of public proof saying that they aren't. You still haven't even addressed my previous response with any valid counterpoints.

        While you're at it, please include a legitimate context for the following:
        http://gizmodo.com/5739210/the-top-ten-things-we-cant-believe-eric-schmidt-ever-said

        There are several other quotes too. This is just a summary of some of the most infamous.
        Joe_Raby
      • And one more time...

        @Joe_Raby

        It's obvious we're done here. Anyone reading through these comments can see that you have selectively pieced together a mere fraction of the totality of my response to you such that you can continue the debate on your terms and your terms alone. Those are what you think the "top points" of that reply were? Please don't insult even your own intelligence with that.

        As for Google, I've no interest trying to prove anything of the sort to you that you're trolling for me to. You said SEO was a joke, then you persisted Google games organic results to make money, and now you're off to whining about Google's privacy issues, PR woes, and Eric Schmidt quotes. lol. Have a good one, man. I'm done bobbing and weaving to your unsatisfiable whims and shoddy method of argumentation.

        -Stephen
        StephenChapman
      • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

        @StephenChapman - well said.. SEO is not a joke. There are Google employees who choose their favorite websites to show at the top but SEOs have those skills to figure out those problem in site why it is not ranking and can solve the it accordingly.
        <a href ="http://www.e2solutions.net/effective_web_promotions_seo_company_india.htm ">SEO Company</a>
        Kinny87
    • RE: The Matrix 4 and The Matrix 5 are on the way says Keanu Reeves!

      @Joe_Raby

      joe baby, the title of this was never ment to express teh story but support the story wake up. They used teh title as a method of making money using trends. Hence The Matrix is a movie of teh furture, people are probably using it, so Why not use the link subject The matrix 4 and 5, The point here is that this movie might be real and could be made, but till it is more of a reality this is a perfect title. What your saying is that you jsut hypothetically fel for a Scam and became a victum of advertising!!!
      Ez_Customs
      • Thanks for the tip

        @Ez_Customs

        "advertisers = scammers"

        Thanks, but I knew that already. Google is the biggest scammer there is, and SEO companies are complacent in perpetuating that scam.
        Joe_Raby
  • They should've stopped at 1. [nt]

    [nt]
    olePigeon