Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

Summary: 2012: The year the earth is supposedly going to bite the dust! Sounds like an advertiser's dream... and a consumer's nightmare. Cliches are guaranteed to abound in the year of mass hysteria!

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TOPICS: Browser
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AHHHHHH!!!

AHHHHHH!!!

As the dawn of 2011 nears, I'm already done with it and it's on to the next here in this post! As the title implies, I've got at terrible feeling that 2012 will be perhaps the most cliche year for advertising ever. If not food products taunting you by saying things like "this is probably going to be your last time to ever taste anything this good," then it will be Ashley Madison saying "have an affair before you die on December 21" or Best Buy selling a 201.2" flat-screen at a "deadly price of only $2012" and bundled with a History Channel documentary of the Mayans and an "un-collectable (because you're going to die this year) collectible end-of-times" blu-ray re-release of... Armageddon.

 

Perhaps a fruitless consideration and certainly not directly related to SEO (Search Engine Optimization) when first meets the eye, but after giving it some reflection, I wouldn't be *at all* surprised to see people focusing on keywords with a 2012 skew. I project that it's going to be a year filled with hysterical people preaching the end of the world and that kind of attention is a black hat SEO's dream. Title tags and anchor text overfloweth with "2012" as Google and Twitter trends yield a perpetual #1 interest in all things 2012. Trend hijackers, prepare to deal with more competition than you ever have previously!

As for the state of SEO in 2012, so much changes within a year that I have no foresight to offer on that front currently. Google changed so much in 2010 that I'm champing at the bit to see how they try to change the game through 2011. But since we're talking about 2012, would I be out of place to say that it doesn't even matter, all thanks to that pesky Nibiru? Apophis is sure to have a frowny-face since it will arrive 17 years too late in 2029 and find no earth to impact! Curse you, Nibiru...

At the end of the day, I just can't shake the thought that 2012 will be riddled with terribly cliche 2012-hysteria-filled sensationalism, no matter how much I hope otherwise. I have no doubt that someone, somewhere will find a way to turn the "cliche" into the "clever," but my bar is set pretty darn low so as to not be disappointed. For what it's worth, my serious prediction here is that you may want to start producing those 2012 products/labels, building out those 2012 product pages, writing that 2012 copy and building those 2012 links! The more you get going on it now, the more business you could stand to gain when 2012 actually arrives! Maybe it will be a booming business for you or maybe it will all be for nothing. Or, maybe Nibiru will smash directly into the server that hosts your Web site before demolishing the rest of the earth (if Bruce Willis doesn't save the day first).

What about you? What do you think about advertising in 2012? I'd love to read your comments!

Topic: Browser

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18 comments
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  • MOI? Je pense que ...

    "What do you think about advertising in 2012? I?d love to read your comments!"
    I doubt the latter ...

    "I?ve got at terrible feeling that 2012 will be perhaps the most cliche year for advertising ever."
    This sentence, indeed the whole post appears deeply incestuous ... and (regretably) has a prophetic ring. I've got a terrible feeling that ZDNET will continue in its 'WOW M$ have released XP/VISTA/W7 - I can fix the few remaining faults in the RTM - isn't it lovely!' ... or 'hey look Apple launched the iPad - isn't it cool: even Mary Jo Foley bought one!'. This sheep-like behaviour will be punctuated by profound headlines like 'Apple fanbois prove WINDOWS 8 sucks bigtime' or 'How LINUX ruined my life (well my TV viewing for one evening actually)'.

    My idea of a good SE would identify and assign all marketing spiel to the 'garbage' category. OK maybe the 'lies, half-truths, deeply suspect, hopelessly biased, ...' bin, visible perhaps on page 1234567 of the returned results. Yes, Search Engine Optimisation sounds like a noble Information Technology pursuit to classify information: surely all marketing spin should rightly be segregated for those attempting to do something meaningful. [There is absolutely nothing wrong with 'expensive' + 'personal computer' + 'fashion' returning 'Apple AIR', of course ; -) ] Instead of Steve Jobs filtering out porn ... can I have a filter which removes adverts? No, I didn't think so Mr. Google.

    "At the end of the day, I just can?t shake the thought that 2012 will be riddled with terribly cliche 2012-hysteria-filled sensationalism."
    Wouldn't it be nice if ZDNET were instead ... FACTUAL, ANALYTICAL, UNBIASED, USEFUL, INNOVATIVE?
    And yes, I have noticed the perpetual DELL adverts - just because I bought one a while back I guess - and the 'fill top third screen with sponsors-whim-of-the-day' ... which comes immediately after the 'before you are fit to enter this site please read this marketing BS from yet another of our sponsors'.

    "I have no doubt that someone, somewhere will find a way to turn the ?cliche? into the ?clever,? but my bar is set pretty darn low so as to not be disappointed."
    Low indeed. How about starting with ZDNET ... and writing your posts in English, instead of a sequence of the very cliches you denounce/fear ... mixed with arcane astronomical events which you looked up on Wikipedia? Just a thought.

    I have it! The task for the poacher-turned-gamekeeper ... would you be so good as to write up a series of techniques whereby a thoughful researcher might bypass speculation; sales and marketing crap; biased commentators and derivative works ... arriving at once to potentially useful material?

    And for our esteemed editor ... instead of rewarding bloggers by how successful they are at reigniting the M$/Apple fanbois flame wars ... the number of hits from Chapman's new search techniques.

    Jan 1st 2011 would be good for me ;-)

    So I've taken a long time to tell you I despise advertising: well you started the BS discussion :-(

    Have a nice day ... after this message from our sponsor.
    jacksonjohn
    • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

      @johnfenjackson@... Good grief, man. Do you feel better after writing that diatribe? I sure hope so! Here, come sit down, catch your breath and enjoy some tea! Geez...<br><br>Contrary to what you prefaced your comment with, I did enjoy reading what you wrote! It never ceases to amaze me the depth and breadth of Web sites out there for people to enjoy (thus allowing them to completely ignore the ones they don't), yet people like you inevitably choose to waste their time complaining about a site they seem to despise. lol. Hey, whatever floats your boat!<br><br>On a side note, for someone so seemingly clever, I hate it that you misconstrued the contents of this post as though I didn't intentionally fill it with cliches of my own. Prolific observation you made? Nah. More like tunnel vision. Perhaps even worse is your Wikipedia suggestion. Dare I say this post of mine nearly went COMPLETELY over your head? Why, yes! Yes, I do dare.<br><br>-Stephen
      StephenChapman
      • Feeling fine thanks ... and you too I hope.

        "Good grief, man. Do you feel better after writing that diatribe? I sure hope so! Here, come sit down, catch your breath and enjoy some tea! Geez..."
        Ed Bott suggested I write my own blog if I felt so strongly about a topic. However ZDNET is far more widely read and I wish to point out to impressionable minds that they are liable to read complete rubbish in mainsteam publications ... so I intend to continue exposing fabrications. My intention is to balance marketing drivel with realism. I'm working on the sarcasm bit (my natural reaction in the face of prolonged BS).

        "Contrary to what you prefaced your comment with, I did enjoy reading what you wrote!"
        Didn't sound like it :-( Which bits? The theatrical exaggeration, as in adverts? ;-)

        "It never ceases to amaze me the depth and breadth of Web sites out there for people to enjoy (thus allowing them to completely ignore the ones they don't), ..."
        Agreed.
        However it is also commonly accepted that the web has resulted in a major decrease in the average quality of writing. Yes or no Stephen?

        " ... yet people like you inevitably choose to waste their time complaining about a site they seem to despise. lol. Hey, whatever floats your boat!"
        I despise the central aspect of advertising (the headline topic of your post) ... in particular it's dishonesty. [When it comes to artistic considerations I admire adverts: they are sometimes better than the 1 hour soap opera which surrounds them.]
        I dislike many biases on ZDNET. Compare if you will Mary Jo Foley's take on the Chrome tablet with that of Paul Thurrott: the former positively Jurassic, the latter showing some knowledge of computing.
        More complaints please: they are not a waste of time if well-founded. People don't complain enough. They sit like sheep ... nodding in agreement at the 'wise' men. Please note that I have also made various encouraging remarks where I thought an article/contributor was good ... and corrected my own errors where I saw I had jumped to the wrong conclusion.
        Being more accurate floats my boat.

        "On a side note, for someone so seemingly clever, I hate it that you misconstrued the contents of this post as though I didn't intentionally fill it with cliches of my own."
        Half your post was marketing babble.
        You only *seemed* to be saying "sow the seeds for 2012, I've no idea what it may bring or how the major players might move". Wow!

        "Prolific observation you made? Nah. More like tunnel vision. Perhaps even worse is your Wikipedia suggestion. Dare I say this post of mine nearly went COMPLETELY over your head? Why, yes! Yes."
        Possibly: so *enriched* was it with gobbledegook that it was difficult to spot the needle in the haystask . I invited you to spit it out in English: thus far you have declined.

        "At the end of the day, I just can?t shake the thought that 2012 will be riddled with terribly cliche 2012-hysteria-filled sensationalism, no matter how much I hope otherwise. I have no doubt that someone, somewhere will find a way to turn the ?cliche? into the ?clever,?"
        I also invited you to consider a useful SEO: one which removes bias and marketing falsehoods. Thus far you have declined ... indeed *seem* unwilling to discuss the idea ... in a post on SEO no less!

        I share your fear.
        AHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!
        YIPPEE-KAYAY BRUCE.
        HOLY COMMERCIAL INTERLUDE BATMAN.
        jacksonjohn
      • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

        @johnfenjackson@... "I wish to point out to impressionable minds that they are liable to read complete rubbish in mainsteam publications ... so I intend to continue exposing fabrications. My intention is to balance marketing drivel with realism."

        Ah, so you mistake silence on behalf of the impressionable as a need to create awareness? Sounds like a facade you've created to appease a self-serving objective.

        "However it is also commonly accepted that the web has resulted in a major decrease in the average quality of writing. Yes or no Stephen?"

        +1 for baseless generic mumbo-jumbo used to support an unverifiable claim. "...it is also commonly accepted..." Really?

        "More complaints please: they are not a waste of time if well-founded. People don't complain enough. They sit like sheep ... nodding in agreement at the 'wise' men."

        I'm happy to read your personal philosophy, but the subjectivity of a "well-founded complaint" leaves your point moot, IMHO. Your exaggerations give away the otherwise lackluster impact your opinions have had thus far. Perhaps a different approach, sir?

        "Please note that I have also made various encouraging remarks where I thought an article/contributor was good ... and corrected my own errors where I saw I had jumped to the wrong conclusion."

        A cookie for you, my good man! ;)

        "Half your post was marketing babble. You only *seemed* to be saying "sow the seeds for 2012, I've no idea what it may bring or how the major players might move". Wow!"

        I'm sorry you didn't get the value out of my post that I originally intended. It's bound to happen; I can't please everyone. Congratulations for being the odd man out. Something tells me you pride yourself on being just that, though.

        "Possibly: so *enriched* was it with gobbledegook that it was difficult to spot the needle in the haystask . I invited you to spit it out in English: thus far you have declined."

        "Invited," huh? lol.

        "I also invited you to consider a useful SEO: one which removes bias and marketing falsehoods. Thus far you have declined ... indeed *seem* unwilling to discuss the idea ... in a post on SEO no less!"

        "Invited," huh? Please don't mistake my lack of addressing specific points of yours as a lack of willingness or ability to do as such. DO, however, consider it a lack of interest. When your opinion speaks for the majority, then I might just become a bit more interested in *anything* you have to say.

        -Stephen
        StephenChapman
    • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

      @johnfenjackson@...

      I find it amusing that you troll on about Steve's writing when your own writing resembles a 5 year old with ADHD and a large vocabulary.

      You do realize that sponsors are an important part of websites like this. You are allowed to post here, read their news AND blogs, and how do you think they get the money for thet hmmmm? If you don't like it that's fine, but to troll on a blog (and to a general extent the website) because of an opinion full of no animosity and not directed toward anyone in particular, (the examples of ads were examples, not predictions), it immature and ignorant on your part. If you have an issue with a writer, AVOID HIS/HER WRITING. Simple as that. If you want to troll away, START A BLOG and leave your smut out of the way.
      KBot
      • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

        @KBot Unfortunately, his "unique" voice seems to think everyone else should/does share its opinion. Sadly, the reality seems to be to the contrary. Aww. lol.

        -Stephen
        StephenChapman
  • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

    Wow @johnfenjackson, you're...what's the word? Ah yes...crazy!

    For what it's worth, I have a feeling the world on advertising in 2012 will be very similar to what you describe. If there's a hook, marketing departments are going to cash in on it. And if there's a way to milk it in the SEO world, I'm sure that will be done too!
    meggers0621
    • One prefers 'impassioned' ;-)

      NT
      jacksonjohn
      • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

        @johnfenjackson@... Two preferred "crazy." I'm inclined to agree with two. ;)
        StephenChapman
  • No, 2010 Was

    ZDNet was overkill with the terms iPad/iPhone killer to the point where you saw it and skipped the article.
    cyberslammer2
  • good reading

    i like the reference to wiki
    for resource information,
    nice to know that some
    people are smart.

    everybody else, just sit
    back and leave the
    heresy to me.
    not of this world
    • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

      @not of this world

      I always hope most people understand that Wikipedia isn't the place you *end* your research, but rather a place to *begin* it. Whether or not it contains the most factual/credible/relevant information is a moot point as it serves to give a typically unbiased opinion of a topic. From there, one can research more into their belief or skepticism of said topic from the plethora of speculatively and/or factually informative sites. Why people continue to bag on others for referencing Wikipedia is beyond me (reference the first comment left for this post)!

      -Stephen
      StephenChapman
  • I find your lack of (advertiser) faith disturbing ;)

    Do you REALLY think that places like Bestbuy or Staples would really go so low as to run with the end of the world cliches? Yea me too :). FIRE SALE! EVERYTHING MUST GO! 52' HDTV NOT on sale because your going to die in a few months so who really needs the break? LAST CHANCE to get your hands on this deal. We're BLOWING UP the competition!
    KBot
    • RE: Will 2012 be the Most Ridiculously Cliche Year for Advertising Ever?

      @KBot Exactly! I have the utmost faith that I will walk around shaking my head more than a few times in 2012 at adverts. I'm actually looking forward to it, to be honest. :D

      -Stephen
      StephenChapman
  • Message has been deleted.

    wctubee
  • Message has been deleted.

    myclub
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