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Another view: Why IT should not be run as a business

By | January 20, 2010, 2:13pm PST

Summary: IT executives as business leaders versus order-takers

Bob Lewis, writing in InfoWorld, says the information technology department should not be run as as a business — in fact, he regards the practice as “a train wreck waiting to happen.”

IT executives as business leaders versus order-takers

Why? Because unlike an outside vendor, IT is too heavily vested and tied into the day-to-day operations of the overall business, he says. He refutes the idea — promulgated by analysts, consultants, and ITIL — that CIOs should run IT as a business, serving internal “customers.”

Lewis quotes Bassam Fawaz, CIO of a large global logistics company, who dismisses the IT-as-business approach as largely fanciful theories coming out of IT think tanks. Lewis agrees, saying that in reality, well-run businesses view IT is a strategic partner to the rest of the business, “not a subservient order taker content to process work requests while accepting the blame for everything that goes wrong.”

The fallacy is acting as if everyone inside the company is a customer, Lewis argues. As a result, IT executives get endlessly haggled by business managers who want to know why internal IT services cost so much more than cheap outside services — never mind security, redundancy and uptime.

As Fawaz put it:

“I am drawing on real-life examples, where a boneheaded software design was delivered to the requirements of the business process owner but made the software dead on arrival as users shied away from using the non-intuitive and unnecessarily complicated program…. IT should relinquish its increasing stance as an order taker, and earn and advance its intended role as the qualified engineer of what makes a business hum.”

Lewis also takes on the chargeback model in his editorial, noting that chargebacks “are an attempt to use market forces to regulate the supply and demand for IT services. If that’s the best a business can do, it means the business has no strategy, no plans, and no intentional way to turn ideas into action.”

Instead of a vendor-client relationship with services chargebacks, Lewis advocates, IT needs to be deeply integrated into the core business, with proper governance driving IT priorities and how money is spent. This calls for CIOs and IT executives to step up and take leadership roles within their organizations:

“When IT is integrated into the heart of the enterprise, its priorities aren’t defined by who has the budget to spend (by chargebacks). Rather, they’re defined by a company leadership team whose members have a shared purpose, who understand what the company must do to achieve that purpose, and who understand the role new technology will play.”

Bob Lewis raises some good issues. I’ve spoken with CIOs and IT executives that sit with their CEOs and CFOs in decision-making sessions, and there’s a great deal of effectiveness in their ability in helping their organizations leverage technology for business expansions.

The bottom line is that with cloud computing and SOA,  it is much easier for business executives to shop around for services from the outside world — and they will do it. Lewis may see the supply-and-demand model as applied to internal IT services as limited in vision, but these forces will drive decisions. Will IT be relegated to being one of the bidding vendors, or will it be elevated to a role in which it is facilitator and manager of all services, whether they come from the inside or from the outside?

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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I can think of a dozen CEOs/COOs who needed this advice years ago!
Gaius_Maximus 25th Jan 2010
I've been trying to tell 'em for years,"Stop thinking of, and using us as janitors! We know what you need. We can solve problems. Involve us."
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IT is part of the business
dxhunter@... 21st Jan 2010
1) Isn't running IT like a business a metaphor? The idea is to treat the other departments in the company as if they were a customer who can go somewhere else for what you supply. Which they can.

2) What is it with this separation between IT and the "business"? Isn't IT part of the "business". If it isn't, then the company has a problem. I'm presently engaged at an internet company where they talk about IT and the "business".

3) The idea that in-house IT should be a business partner versus outside vendors who are just order-takers is so wrong. I always think of my clients as business partners. They're paying for my creativity and expertise, and I am determined to do my best for them, as much as any employee.

If your vendor is just an order-taker, you need to find a new vendor.
I believe that there needs to be a shift in the mindset of CIO's to convert their groups from control-oriented gatekeepers of technology/assets into technology enablers of the business. That doesn't mean running IT like a business, but it does mean moving to more of an orchestration role of both internal and external resources, especially given the democratization and decentralization of software engineering enabled and advanced by cloud computing. But I think this requires a big psychological shift in the CIO and development of new skill sets. #Staranalyst @rwang0 has a good post on the subject at http://blog.softwareinsider.org/2010/01/18/mondays-musings-next-generation-cios-face-11-skill-shifts/.

But I do want to take exception with the anecdote from Fawaz. Delivering software DOA is not the fault of the business owner...it's an indictment of the quality of the team that built it. A good architect and BA need to be able to decipher the needs of the business owner, but also make sure that proper software engineering and design principles are used to make sure that the intent of the owner is delivered and not blindly follow the written requirements to the letter. If there is a disconnect between the two, it's up to the BA and architect to bring it to the fore and tease out the real requirements to deliver the software that's needed to drive the business forward.

Glenn Gruber
AVP, Travel Technology
Ness Technologies
@ggruber66
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The problem here is that the clients are order givers. It takes a
lot of time to gain trust before they allow a vendor to have a
larger role in their business. I have this issue all the time with
a lot of our clients. Half of them allow us to help with overall
business decisions involving IT, the other half make the
decisions and then call us when it fails. Its a love hate
relationship.
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If you have a large organization, and you use chargeback, you're driving the wrong behaviors intentionally. Same goes for running IT as a business. Money alone can't make a good decision - espectially with regard to automation as a part of a business process. That REQUIRES an IT partnership, not an order taker.
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Stepchildren...
g-ssg-22738810691057158710505623722271 21st Jan 2010
We have been stepchildren for far too long. I shudder thinking about the number of accountants to whom I reported to over the years. That's probably the main reason I went solo and started my own consulting company. The approach isn't as important as the perception. We are invariably perceived as something other than fellow employees: one of the "gang" if you will. I don't know about the rest of you, but I hate the moniker "computer guy". Unfortunately, the aforementioned perception becomes that of an outsider instead of a fellow employee. Change that and the organizational method basically becomes irrelevant.

It's ironic that, as an outside contractor, I am now perceived to be "one of the gang" to many as opposed to an outsider to one.

cheers
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Flying in the face of current business thought
shardeth-15902278 21st Jan 2010
As I watch business operations, particularly large businesses, they are run by people whose focus seems nearly single-mindedly on profit. The companies goals all focus around earnings. Now sure, it is crucial that a company be profitable. But there is more to productivity than money. In truth money is only a placeholder we use to help manage survival and quality of life, though we seem to have forgotten that, and allowed the little pieces of paper to take on a life of their own.

IT has been pushed by this model to be just another churner of widgets - that is what the business biggies want, everything to be simple, easily replaceable commodity widgets. Doing so allows them to move more of the little pieces of paper up to them.

But Information Technology is still, in many ways in its infancy. We are still very limited in our ability to collect, sort, quantify, and analyze the copious amounts of information which surround us. Their is still plenty of room for innovation and advancement in IT. The question is, will those holding the purse-string be able to see the potential for the Engineering advancement aspect of IT, or will they simply see IT as a widget to be exploited for surface resources, and then cast aside.
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It depends whether the Head of IT has a clue.
peter_erskine@... 22nd Jan 2010
You've put your finger on it - its about the Information and how to use it. But that's what the IT Dept should be advising on. Really the role of IT should resemble expert consultants or advisers. Forget the "T" - it stands to reason that in 2010 computers would be used for information!
I suspect that this conversation will be wit us for years to com. As PMI, ITSMF, IIBA and the like try to "professionalize" various job activities internal IT and analyst staff become more and more divorced from the overall organization. IT as a business,or a service, equates a business critical activity to an appliance. Intel or IBM may be in the technology business, but most organizations are not. For the vast majority of us, IT is one of many resources we must marshal to succeed as a business. Until more organizations have a Chief Technology Officer in addition to a CIO, businesses will continue to lose out on the benefits that integrated IT strategies can provide.
I've worked under both paradigms in the same company. If you are an organization such as a bank where you have thousands of users all over the world, IT as a department doesn't work. You need to run it like a business.

Otherwise you'll be underfunded, undermanned and when the CEO comes to you and says "Why can't we do this wiz bang technology like our competitor" you won't be able to because your infrastructure won't support it due to getting shot down constantly for budget requests by business people who understand why you want the stuff, but can't justify spending the money.

My experience was we went to the business model and all of a sudden the users had machines that were less than 2 years old, we were able to build an actual data center with proper security and a redundant private fiber loop to it and our Token Ring 4mbps network became an ethernet 100Mbps to the desktop one by 1998. Uptime went from ~95% to 99.99999% for our users once the infrastructure overhaul was done.

Now I work for a small startup and the department model works just fine.

Bottom line is which model works for you really depends on whether or not you get what you need to move the organization forward. If you do, why change it?

-P
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Why Change?
geek49203_z 21st Jan 2010
"Bottom line is which model works for you really depends on whether or not you get what you need to move the organization forward. If you do, why change it?"

Bingo.

Clueless managers are susceptible to fads, just like IT people. One of them is the idea of moving IT to a "business" model (if they don't outsource to India?).

In the end, it doesn't solve anything, either direction - the managers are still clueless.
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I don't know what kind of businesses Bob works with, but I prefer to work with businesses that focus on understanding my needs as a customer and delivering high value, not low cost, poor quality. Bob is describing the later as his model. IT should strive for the former.

The idea of "Running IT like a Business" is 3-fold:
1. Focus on the value you are delivering to the customer.
2. Build a channel of communication with your customer that is transparent and strategic in nature.
3. Run your internal operations to maximize value at the lowest operational cost.

Why this is important today is:
1. Far too often, IT is consumed with thinking about the servers and software that make up IT, not the Business Services that they deliver to the business. Business customers want to know how IT reduced their cost of commerce transaction, increased worker productivity or improved their customer relationship, not how they virtualized servers. Focus on IT Services as the value to the customer.
2. Be transparent. Probably less than 5% of business leaders really know how much IT Costs. Not top line budget spend, but how much it really costs to maintain email per employee, desktop cost per employee per year, SAP costs per head, trading cost per transaction (or whatever your business may be.) start with a base understanding of cost, and build trust that you are providing high quality and competitive cost and you will grow into the strategic advisor role...just like any other business. But if you can't prove that you provide a higher quality service, you will be forced into a cost only comparison.
3. Optimize internal operations. Lower cost per service below the competition. React quicker to business cycles and changing needs than others. Provide process improvements quicker. Be more responsive to customer needs. Start by getting a deep understanding of your unit costs and cost structure, adn this will lead to obvious choices on cost optimization and cost structure agility.

Look at the worlds best companies--those that focus on quality and deliver a high return. Emulate their business model, not those that focus solely on low cost offerings...they're likely not around for long anyway.
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Both work
BiroTom Updated - 22nd Jan 2010
In my 15 years of IT service provider life, I have seen both ways work and both ways fail. What made the difference? People. Where the CIO was smart, either way worked, when he was dumb, you can guess - it did not. Hire smart people and the model becomes less important. Hire dumb people, and no matter what the model, you'll fail. Nonetheless, I think IT should be integrated into strategy, and not be an internal vendor.
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"Information" the important word.
peter_erskine@... 22nd Jan 2010
Not "Technology". The IT Head's role is to advise the Business on the Information available, and how it might best be used. Information, after all, is the crown jewels or most valuable asset. If you reduce IT to "bean counting" with SLAs and that kind of crap, you're missing the whole reason why the IT Dept exists. Data should be king.
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Technical Expertise
andycher 23rd Jan 2010
This is the key
there already are CIOs, COOs, CEOs and rows and rows of non-technical people in an organization
Someone has to know how the tech works and how to fix it
That is what IT is for

The rest is a fairy tale

A
The CIO role is complex. 1st is to recommend to the company, what the best approach to handling Information Technology requirements, then as an executive responsible for existing IT personnel! As a manager of people, they would feel the need to protect his staff! That may well be counter to the direction his company should take! Been there, done that!
I've been trying to tell 'em for years,"Stop thinking of, and using us as janitors! We know what you need. We can solve problems. Involve us."

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