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Business process management goes social; goes to the cloud

By | July 13, 2010, 3:29pm PDT

Summary: Forrester’s Clay Richardson: Front-line workers are not accepting final processes pushed down by technologists

Business process management has always been looked at as a scientific, analytical approach to managing workflows and interactions across the business.  But lately, there have been movements to bring BPM into the social sphere, as well as the cloud.

Front-line workers are rejecting processes pushed down by technologists.

As part of ebizQ’s recent BPM in Action conference, I had the opportunity to moderate a session with Clay Richardson, analyst with Forrester Research and highly regarded BPM expert, and Kieth Swenson, vice president of research and development for Fujitsu.

Richardson said many BPM efforts start out with the most optimistic intentions, but are eventually beset with disappointments, resulting from a lack of communication and coordination between various teams in the organization. In the process, such efforts end up taking months. “How do we eliminate these consensus logjams?” he asks. “The biggest challenge they face is they’re bring teams together from multiple functional areas. It could take months.”

BPM’s heritage goes back to the “legacy ‘[Michael] Hammer and [James] Champy‘ style business process  re-engineering; focusing on idea of re-engineering opportunities being identified by management. So management is coming in and saying ‘this is the way we can improve those specific processes — and then having those processes changed and automated by technologists before pushing it down on front-line workers. We saw the results of that. The front-line workers did not accept the final process.”

Social BPM may change this short-circuited process, Richardson says. As a result, a revolution is underway. “What were seeing in the process world is this idea of process populism,” he explains. “Last year, when I would speak with process pros or business stakeholders, they almost sounded frustrated, almost sounded like they had pitchforks in their hands. They’re going to IT and saying ‘we want more control. We’re starting to see more demand from business, instead of relying on IT.”

Richardson cited the example of a financial services firm that has had extensive BPM efforts underway for a number of years. “They’re very sophisticated with BPM; they are pretty advanced, and have multiple BPM tools in-house.” However, he adds, they were having issues with employee acceptance of BPM-driven initiatives.  “They were really trying to increase end-user involvement, to get the end users to provide feedback, so when they rolled out business processes, they didn’t have this slow or low adoption of business processes.”

The solution was a relatively low-tech one, Richardson explains.  “They used wikis, combined with the BPM suite. It allows users to tag and also provide feedback. In this case, they were setting up an electronic watercooler, which is a very simple thing to do. But it definitely brings more voices in.”  The company improved their adoption rate across processes.”

Another interesting development underway is the potential of delivering business processes via the cloud. However, there are still plenty of questions about the riskiness of doing so. Such issues were addressed at an informative and stimulating panel discussion led by David Linthicum as part of the conference. Dave’s panel consisted of of Rajiv Onat, senior product manager at Fujitsu America, and Phil Wainewright, cloud/SaaS expert in residence here at CBS interactive/ZDNet.

Phil sought to dispel many of the reservations business leaders have with cloud computing, especially in the areas of performance and security. Performance, for one, is a product of architecture, not of network bandwidth. “I think people overestimate the significance of bandwidth,” he explained. “It all depends on how the application and the infrastructure is architected. You need to avoid massive architectures, but cloud architectures normally are architected. They communicate in a much leaner way, that are more attuned to a wide are network network. Once people embrace the cloud, they find that’s a fear that goes away. In fact, the accessibility for all their user base because the cloud is better in reaching out to those remote users.”

Phil also observed that not every cloud application or process needs to be run at 99.99% availability. “People often talking about SLAs if they want only the best,” he illustrates. “If you insist on 99.99% availability, then its going to cost a lot more than if you go for 99.97%. You need to think about which of your processes need that availability. One of the benefits of the cloud is that you can choose different platforms.”

An effective on-premise-to-cloud migration of processes needs to start slowly and incrementally. “Start with a simple proof of concept with the cloud providers,” Rajiv said. I suggest developers build something simple and quick, then lobby it to their internal users and get user buy in, so they can see the immediate impact.”

Process development — be it in the cloud or on-premise — should not take more than 30 to 60 days, Rajiv added. Cloud resources may help speed up this process, while providing greater consistency.

“Identify the low-hanging fruit, those processes that you require high visibility on,” he advised. Take a business process that is not automated, and is in the IT backlog.”

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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RE: Business process management goes social; goes to the cloud
mothy75 10th Sep 2010
Be honest I have been in the BPM system development business for over 10 years I found the article didn't study into the cause of the frustration of some companies that are using BPM and I can't quite related BPM to customers' feedback. BPM basically is to implement the business process into the system including the workflow and the business logic. If customers gives feedback on the BPM, basically it is either the business process itself has problems or the business process is not implemented accurately to the system. Cloud or not cloud doesn't really related to BPM.

I, Timothy Chui, is the founder of CTS IT Solutions, Inc.. I have been in BPM system development business for over 10 years in Los Angeles, California. If you are interested to know more please visit www.ctsitsolutions.net
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RE: Business process management goes social; goes to the cloud
pevans-greenwood Updated - 14th Jul 2010
Social and cloud are nice buzzwords, but won't solve the core problem. If you're not already using tools like wikis to discuss and communicate process initiatives, then you're a long way behind the eight ball. Cloud-based integration/processes are also of dubious technical worth, but they do have the benefit of letting you cut IT out of the picture.

The real problem is that crafting a business process as currently defined by technologists is programming. It's the crafting of a set of imperative instructions for a computer to consume. This might work for distributed programming (and BPEL et al are handy distributed programming tools), but it has some sever limitations when is comes to capturing the sort of things that business folk do day-to-day.

As I said elsewhere:

A business process is not a programming challenge. Programming is the automation of the known. Business processes, however, are the management and anticipation of the unknown. Modelling business processes should be seen as a (realtime) planning problem.

r.

PEG
I think coming along with all these buzzwords is part of the problem as well. BPM is on its way to become some kind of geek-craft. When front-line workers are confronted with all these abbreviations by BPM experts, it's obvious they're alienated or even sceptical. Due to this many people don't show much effort to use this technology since it seems to increase their workload.

Great article though, maybe social BPM will be the way to change the mentality towards BPM.
0 Votes
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There is an Oracle White Paper On Integrating BPM, SOA and The Social Web here http://tinyurl.com/2345gzc
BPM is very useful when trying to automate structured processes - the problem is that in today's knowledge economy most processes aren't structured. I mean the kind of processes that are done through meetings, email and documents. The real revolution in BPM will happen is when we have tools that are as easy to use as email and documents - providing just enough structure to make knowledge processes manageable, but not so much as to strangle them. That is what we are trying to do at ActionBase - a kind of business class email linked to documents.

Anyone interested in this topic is welcome to take a look at our product at www.actionbase.com or our blog (blog.actionbase.com).

Jacob Ukelson - CTO ActionBase
A lot of interesting points in here - processes will never be completely "doable" until there's truly a connection between the goals of IT and the users who need the processes to perform specific functions. But as you point out, it's becoming clear that many organizations are pushing forward without worrying about silos - just out of necessity are many groups finding ways to work through differences to deliver the right kinds of models that serve the function as well as operate technically. At Active Endpoints we strive to help people understand how to achieve collaborative results, and that's how our product, ActiveVOS has been developed.

--Pat Flanders
Be honest I have been in the BPM system development business for over 10 years I found the article didn't study into the cause of the frustration of some companies that are using BPM and I can't quite related BPM to customers' feedback. BPM basically is to implement the business process into the system including the workflow and the business logic. If customers gives feedback on the BPM, basically it is either the business process itself has problems or the business process is not implemented accurately to the system. Cloud or not cloud doesn't really related to BPM.

I, Timothy Chui, is the founder of CTS IT Solutions, Inc.. I have been in BPM system development business for over 10 years in Los Angeles, California. If you are interested to know more please visit www.ctsitsolutions.net

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