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Cloud wars: what you should know when the dust settles

By | December 23, 2009, 9:11am PST

Summary: Google versus Microsoft versus IBM versus Amazon… What’s best for your enterprise?

It’s been well reported that Microsoft is prepping for the upteenth fight-to-the-finish of its career, this time for dominance of the cloud frontier against arch-rival Google.

I consider Google to be the “Microsoft of the Clouds,” as the company will soon offer an OS, has a mobile OS, browser, productivity apps, a back-end app engine, email, storage, e-commerce, and social networking tools. Oh, and I almost forgot — a search engine.

And, sure enough, Microsoft is fighting like mad to get ahead in the search business.

While everyone has their eyes glued to this death match, eWeek’s Clint Boulton reminds us there is another rival that is slowly gathering steam in the clouds — IBM. As Clint put it: “Customers and industry watchers can expect IBM to accelerate its cloud computing efforts into 2010 and beyond, investing at a rate that is commensurate to a $120 billion cloud computing market.”

Of course, another contender is Amazon Web Services, which has almost become synonymous with cloud. And don’t underestimate Oracle’s potential in this space. Sun Microsystems, for one, has been positioning itself for the cloud revolution for more than a decade. HP will likely be another force.

So how is a self-respecting enterprise IT manager supposed to sort through the inevitable flood of marketing that will spew from these battling vendors? Here are some tips from experts who have given this matter a lot of thought:

Determine basic design: “Tight integration of services at the provider level is critical,” says Peter Bauer, CEO of Mimecast. “In the case of e-mail, this means security, archiving, continuity and policy management. The ability to provide a unified service eliminates the need for multiple interfaces, reporting and policy management. They reduce management workload and are ‘aware’ of each other in a way that allows users visibility and access to their e-mail as well as evidential quality to be maintained.”

Select the right platform: “There are many patterns, or categories, in the world of cloud computing that you can leverage,” says Dave Linthicum, author of Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide. “Some, such as security-as-a-service, solve specific problems, and others, such as platform-as-a-service and infrastructure-as-a-service, provide complete platforms… you must consider them in light of your architecture.”

Consider costs, but also control: “Partnering with a cloud provider must, at all times, be a low-commitment relationship,” says Bauer. “Able to control license fees by paying for access to applications on a per-user basis with a transparent pricing model, IT should at all times maintain complete control of user accounts. They should be able to centrally enforce company-wide policies with real-time implementation without having to rely on the service provider’s help desk.”

Consider business continuity: “A cloud provider must be architected to offer constant availability and have rigid service level agreements that back up their assertions,” says Bauer. “They must be set in stone, well-documented and protect against all possible risks to downtime. Demand references of existing customers to compare your situation and ask questions if none are made immediately available.”

Of course, cloud may not be the best solution at all: “While cloud computing is a great fit for some applications and other architectural components, it typically will not be a fit for all,” says Dave Linthicum. “There will always be some data, services, processes, and complete applications that you want to keep within your firewall for a number of reasons, including compliance, privacy, fear, control, and cost.”

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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And Obama quadrupled his spending in 9 months
wackoae Updated - 24th Dec 2009
So please spare us of your fanatic political rants.

The fact is the current administration is spending without control and the deficit today is 4 times what it was the day Obama took office.

Sure, the topic has nothing to do with politics ... but you make it worst talking about one side while ignoring how bad the new guy really is.
0 Votes
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Consider data security first!
meusterer 23rd Dec 2009
Thus Cloud is still born.
0 Votes
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Things you will know ......
wackoae Updated - 23rd Dec 2009
#1- Your data is no longer safe. Immediately after uploading, the data will be accessible by unknown parties that your company didn't clear.

#2- A glitch in a cloud will pretty much erase every single bit of data for most customers, and your company will loose a lot of money on productivity while awaiting to get the data back from an old backup. To many, the day (best case) or even months (worst case) of lost backup will cost millions in loses.

#3- An employee of a cloud will sell some very important proprietary private data to an unscrupulous competitor or to an "ill intentional" organization. To save their collective arces, management at the cloud will hide the facts from the customers for months ... until something hits the fan and are forced to release the details to the FBI.
0 Votes
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The Cloud is in use right now!
linux_kernel 23rd Dec 2009
You can preach this all day, however the
Corporations are going to steer this direction
whether you like it or not.

Google is driving this, and the Government I am
sure loves this idea so they can 'control'
everything.

You will see lots of Government 'free money' to
push this hard, the days are over of having your
own machine and private data.

People voted for a socialist, and this is what
you get.
0 Votes
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This has NOTHING to do with politics. And just for a little edification...one G. Bush Jr. grew the Federal Government MORE than the SIX previous presidents before him.

Talk about who was a "socialist" president.

http://mercatus.org/publication/spending-under-president-george-w-bush

http://reason.com/archives/2009/01/26/bush-was-a-big-government-disa
0 Votes
+ -
And Obama quadrupled his spending in 9 months
wackoae Updated - 24th Dec 2009
So please spare us of your fanatic political rants.

The fact is the current administration is spending without control and the deficit today is 4 times what it was the day Obama took office.

Sure, the topic has nothing to do with politics ... but you make it worst talking about one side while ignoring how bad the new guy really is.
0 Votes
+ -
Only moron use it!
meusterer 23rd Dec 2009
They are not aware what they are doing. Idiots!
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the truth is, they want to get the hard drive out of your pc and move you to the cloud so that they can bill you every month for something you could of just bought and owned for less.

dont miss a payment or you will not be able to get to your resume to print one out and apply for that job you needed to pay the bill. lol

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