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'Corner office' vs. 'ground floor' SOA

By | May 31, 2007, 8:12pm PDT

Summary: ZDNet colleague Dana Gardner points out that “when the hype curve descends, advocacy takes over.” That’s what is happening with SOA as of late, as evidenced by the emergence of the SOA Consortium, which includes large enterprises and vendors on its membership rolls. SOA Consortium Executive Director Richard Soley wants to address the two challenges of [...]

ZDNet colleague Dana Gardner points out that “when the hype curve descends, advocacy takes over.” That’s what is happening with SOA as of late, as evidenced by the emergence of the SOA Consortium, which includes large enterprises and vendors on its membership rolls.

SOA Consortium Executive Director Richard Soley wants to address the two challenges of SOA. First, there’s “Corner Office SOA,” he points out. “How do we help the CIO get the news across to the rest of the C-suite that this is not a technology but a business strategy, and a business strategy that can deliver agility and a better bottom line?”

Second, Soley continues, there’s “Ground Floor SOA.” The challenge here is to “help the enterprise architect, the domain architect, the data architect get the word across to his alter ego in the line of business that this is a business strategy and not a technology and it’s something he needs to pay attention to.”

I recently had the opportunity to join Dana, along with Tony Baer, Jim Kobielus, and Steve Garone in a podcast chat with Soley, chairman and CEO of the Object Management Group (OMG) as well as executive director of the SOA Consortium. (Link to podcast here.)

Soley noted that the consortium is focusing on “top-down advocacy” as the main thrust of its activities. “If you start with your developers and try to work your way up, you are not going to change the way that company thinks about business process, and you are not going to have an effect on business agility.”

The goal is to help position SOA as a business initiative versus a technical project. “Sure, there are going to be tools and there are going to be technologies and there are going to be frameworks to help you implement the SOA strategy, but it’s the other way around,” said Soley. “It’s ‘What is it we need to achieve?’ What we need to achieve is capturing business processes, so that we can find them, so that we can make them more efficient, and so that we can reuse them — and this is nothing new.”

The message of SOA extends beyond workflow and process automation, Soley said. “We are talking about any of the processes, especially customer-facing, but any value-chain processes within the organization that we might want to reuse.”

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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RE: 'Corner office' vs. 'ground floor' SOA
babycue 10th Nov 2009
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I think, from an IT point of view, that SOA should offer agility to the business. Business must be able to change without headaches about IT. I think a well implemented SOA even supports a badly structured organisation and clumsy business processes. That is the power of SOA, IMHO.

http://soa-eda.blogspot.com
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jloren 1st Jun 2007
I listened to Dana's podcast announcing the SOA Consortium and the color added by your blog and think that Dr. Soley has yet to internalize SOA's emergence challenge. That is, that IT is from Mars and Business (LOB) is from Venus. Publishing case studies and promoting general concepts out of the IT community will likely fail to get LOB's attention.

It would appear that major IT investment events over the last 50 years (with the exception of Y2K) did not emanate out of IT, rather IT was an enabler and piece of a larger initiative sponsored out of the business community. Dissect the client/server wave, for example, and you?ll find aligned drivers like Tom Peters, Baldridge, GE and TQM creating (among others) as the catalyst for eengineering the enterprise. Client/Server just happened to be the shinny new approach that IT embraced to fill their piece of the order.

While many in the IT community believe that the Agile Enterprise (enabled by SOA) is the next big thing, I question whether agility is keeping CxO?s awake at night. Equally, I wonder if the IT community (comprising both vendors and consumers) is influential enough to push something as disruptive as SOA without a significant ?sucking sound? originating from the LOB community. You need only sit at a table of General Managers and then IT executives to realize that they perceive the world (and each other) very differently.

I believe SOA is extremely compelling, but also believe that the catalyst for wholesale investment in SOA will emerge from a larger, yet undiscovered challenge at the core of the LOB community.
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