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IDC: very soon, a third of all software delivered via cloud

By | August 9, 2010, 1:54pm PDT

Summary: The Software as a Service market is growing by 25 percent a year. Many new investments are being steered toward Infrastructure and Platform as a Service.

In a new market projection, IDC confirms what many industry watchers have been thinking intuitively all along: that more and more software is being delivered as a service, or via the cloud.

A new IDC study shows that the Software as a Service (SaaS) market had worldwide revenues of $13.1 billion in 2009. IDC forecasts the market to reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3%.

So what does this mean? It means increasingly large chunks of IT are being delivered in service mode, versus project-by-project, or application-by-application installed or built and maintained in the data center.

By 2012, IDC expects that less than 15% of net-new software firms coming to market will ship a packaged product (on CD). By 2014, about 34% of all new business software purchases will be consumed via SaaS, and SaaS delivery will constitute about 14.5% of worldwide software spending across all primary markets.

A lot of this activity will be around Infrastructure and Platform-as-a-Service deployments as well. IDC expects that by 2014, applications will account for just over half of market revenue. This shift will happen in part as a result of increasing IT cloud spending by enterprise IT groups and commercial cloud services providers (cloud SPs) relative to end-user spending.

Robert Mahowald, vice president of SaaS and cloud services research at IDC put it this way: “Enterprise IT plans are rapidly shifting to accommodate the growing choices for sourcing most or all IT software functions,” he says. This includes everything “from business applications to software development and testing, to service and desktop management, as SaaS services become available.”

IDC also says that by 2012, nearly 85% of net-new software firms coming to market will be built around SaaS service composition and delivery; by 2014, about 65% of new products from established ISVs will be delivered as SaaS services.

The traditional license is on the way out, IDC adds. Traditional packaged software and perpetual license revenue are in decline and IDC predicts that a software industry shift toward subscription models will result in a nearly $7 billion decline in worldwide license revenue in 2010. As a result, a permanent change in software licensing regime will occur.

(Illustration: CNET)

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

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Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

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Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. Joe is also an active SOA contributor for ebizQ/TechTarget. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

Talkback Most Recent of 3 Talkback(s)

  • Guess what?? It already is.
    Cloud is nothing more than a new name for the same technologies already in use. The only difference is the added INSECURITY of putting your nest eggs in the hands of unknown people instead of your own servers.

    If you don't host your own web server, you are using a "cloud" already and don't need to pay a premium to another company to do the same job.
    ZDNet Gravatar
    wackoae
    9th Aug 2010
  • It is more than that...
    It combines added functionality of other services and not just web hosting.

    Let's take the droid for example... I bought a droid about 7 or 8 months ago and it was defective... I returned that droid and they gave me a new one... Well, about 30 minutes after logging in all of my apps that were on the defective phone reinstalled themselves on the new phone.

    There's also the storage piece but not many will buy into that.

    Anyway, in short it can be the culmination of many technologies in collaboration. Honestly though, Microsofts modular approach seems to be the best one out there so far.
    ZDNet Gravatar
    Peter Perry
    10th Aug 2010
  • IT-as-a-Service deployments, too...
    This trend is very much in line with how our (CloudShare) growing customer base (e.g., Cisco, SAP, McAfee, Websense) is delivering software and appliances via the cloud - for sales demos, training, IT ops, marketing, and other use cases.

    We're also seeing more demand by the market for more than "cloud automation" functionality. That is true IT as a Service (ITaS) - the ability to create, manage, share and track full IT environments, on demand, instantly, with full business functionality, assembled in public or privately branded marketplaces.
    ZDNet Gravatar
    rteisch
    10th Aug 2010

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