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SOA boosts billing creativity in the mobile world

By | December 29, 2009, 2:19pm PST

Summary: Billing innovation — built on service oriented architecture approaches — drives new offerings in fast-growing mobile phone markets

Where the rubber meets the road: SOA-based systems widen service reach in fast-moving markets (Photo: Michael Kanellos, CNET)

No one ever accused accounts-receivable departments of being on the creative edge, but perhaps, with the growing diversity and demands of customers, they need a dose of innovation. And that dose may be coming from SOA. Designing systems along service-oriented lines may be bringing out the creativity in mobile phone billing departments, Rich Karpinski reports.

With mobile services booming across the globe, especially in fast-growing markets in India and China, telecom providers are scrambling to find new ways to bundle service packages that will keep pace with customer demand.  As Karpinski puts it: “deployments are being enabled by new Web 2.0 and service oriented architecture (SOA)-driven approaches and on cheaper, more powerful general purpose hardware that makes rolling out new billing and charging overlay schemes — as opposed to yesterday’s monolithic billing systems — easier and cheaper than ever.”

The ability to mix and match offerings — supported by a flexible underlying architecture — may provide a competitive edge against more traditional flat-rate and post-paid mobile billing plans. Large telecoms operating in emerging markets are able to roll out “real-time charging” and “subscriber and network management platforms to roll-out concepts — such as per-second billing or real-time promotional offers.”

A few years back, The New York Times described how India was becoming the fastest-growing cellular market in the world, thanks in no small part to creative bundling plans that have made the services available to wide parts of the population.

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

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Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

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Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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Contributr
AR vs. AP
Joe McKendrick 29th Dec 2009
Absolutely right, thanks for the clarification. Correction made.
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Billing Customers
Economister 29th Dec 2009
That would be accounts RECEIVABLE, not accounts PAYABLE. Accounts payable deal with your suppliers, not your customers.

"Receive" is getting from others, i.e. your customers. "Pay" is to others, i.e. your suppliers.
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Contributr
AR vs. AP
Joe McKendrick 29th Dec 2009
Absolutely right, thanks for the clarification. Correction made.

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